PON XX in Papua caught the attention of the public because it was held while still in the COVID-1... more PON XX in Papua caught the attention of the public because it was held while still in the COVID-19 pandemic situation. PON was also held amidst the issue of security threats there. This study aims to look at messages of peace by analyzing logos, symbols and implied conversations that are highlighted in PON XX. The approach used is descriptive-qualitative with Charles Sanders Pierce's semiotic analysis technique. Data were obtained from online media sources and social media YouTube, Twitter and Instagram @jokowi YouTube. The results of the study found several messages that the government seemed to want to highlight with the holding of PON XX in Papua related to the inseparable existence of Papua as part of the Unitary State of Indonesia (NKRI). The message that Papua is not being taken for granted in development is prominent in posts on official government accounts. Then the results of other studies related to security in Papua under controlled circumstances. The presence of President Joko Widodo and the public at the opening ceremony showed that everyone was enthusiastic about welcoming this national level sporting event. The research contribution is related to the concept of soft power diplomacy to communicate with the global community regarding the issue of Papua. The conclusion of this study is that the message of peace that the government wants to highlight in the XX PON event has received a positive response from the public.
Journal Research of Social Science, Economics, and Management
The development of information and communication technology causes electronic media to start foll... more The development of information and communication technology causes electronic media to start following technological developments related to a shift in media consumption patterns to online media such as the internet, television streaming and information that can be accessed via the internet. The number of internet users that is growing so rapidly is increasing along with the development of variations in internet-based communication media. Its use that is so easy and can be accessed anywhere is an option for most people. This study aims to determine the convergence of Banyuwangi TV media in broadcasting local cultural content in the digital media era. This qualitative descriptive research uses a case study approach, where the researcher identifies and analyzes a specific issue. Data were obtained from interviews with sources, books, articles, and other related literature. Using the concept of media convergence from Henry Jenkins, the results of this study indicate that Banyuwangi TV ...
Sustainable Development Goals (SDGs) tujuan 16 berusaha untuk mencapai kehidupan masyarakat yang ... more Sustainable Development Goals (SDGs) tujuan 16 berusaha untuk mencapai kehidupan masyarakat yang damai dan inklusif untuk pembangunan berkelanjutan, menyediakan akses terhadap keadilan bagi semua dan membangun institusi yang efektif, akuntabel dan inklusif disemua tingkatan. Dalam upaya mencapai tujuan tersebut, telah disusun beberapa target. PKM ini dilakukan sebagai untuk mencapai sasaran ke 5 yaitu secara substansial mengurangi korupsi dan suap dalam segala bentuknya. Isu korupsi dan suap di Indonesia telah menjadi permasalahan yang serius. RPJMN secara eksplisit mengakui bahwa korupsi merupakan hambatan utama untuk mencapai pembangunan berkelanjutan. Tindakan korupsi dan suap bisa dicegah dengan memberikan pendidikan sejak dini. Kegiatan di Sekolah Madrasah Tsanawiyah (MTs) Al Musyarrofah dilakukan untuk mengenalkan pentingnya gerakan anti korupsi dan suap dalam segala bentuknya kepada masyarakat khususnya anak-anak usia sekolah. Kegiatan yang dilakukan melalui bentuk seminar d...
CARAKA : Indonesian Journal of Communications, 2020
The rapid technological development has made social media much sought-after in the public. Social... more The rapid technological development has made social media much sought-after in the public. Social media has been widely used in building personal branding. But this is not the case with child psychologist Kak Seto who has no personal account in any of social media platforms, while his activities in the world of children always become an attraction and have news value. The formulation of the problem in this research is how the personal branding of Kak Seto in the era of media disruption. The purpose of this research is to explain the activities of Kak Seto in the context of "a friend of children", reveal what media he uses, and analyze his personal branding in the era of media disruption. This study uses a constructivist paradigm, through qualitative approaches and descriptive research methods. A series of activities he carries out is seen from the conventional types of media he uses. From the results of the analysis in this study, it was proven that conventional media have...
The Directorate General of Taxes implements tax amnesty program in July 2016. Tax amnesty sociali... more The Directorate General of Taxes implements tax amnesty program in July 2016. Tax amnesty socialized massively by the public relations of Directorate General of Taxes in all communications channels, including website pajak.go.id. During its socialization, this program has brought about pros and cons from some online media. Meanwhile, until the end of the program in March 2017, the program became the most successful among countries that have implemented the same program. Based on the phenomenon, this research is focused to know the strategy of public relations Directorate General of Taxes in socialization tax amnesty program via website pajak.go.id. This research uses a two-ways symmetrical communications concept. This research uses qualitative approach with qualitative descriptive method. This research was conducted at the head office of the Directorate General of Taxes south Jakarta in the Public Relations divisions of Directorate General of Taxes, in Directorate Counseling, Servic...
International Journal of Science and Society, 2021
Business actors have their way of finding and getting new customers. They develop the right marke... more Business actors have their way of finding and getting new customers. They develop the right marketing strategy to get new customers because they will win the business competition with their competitors. This study uses a qualitative research method with a case study approach the data used in primary data and secondary data. The methods used in data collection are interviews, observation and document review. Sampling using purposive sampling. The data analysis methods used are data reduction, data display, and conclusions drawing/verification methods. From the research results, it can be seen that: 1) Honda Kebon Jeruk has a breakthrough, namely collaborating with E-commerce such as Tokopedia in marketing their products; 2) Direct Marketing used in Honda Kebon Jeruk includes social media marketing, direct mail, telemarketing, digital marketing, and direct marketing; and 3) The role of sales consultants is significant in the success of the marketing strategy made by Honda Kebon Jeruk ...
Festival Danau Kelimutu is held every year by the Ende Regency Tourism Office as one of the annua... more Festival Danau Kelimutu is held every year by the Ende Regency Tourism Office as one of the annual agendas in the promotion of Ende tourism. But this festival has not been able to attract tourists to visit Ende Regency. This study aims to analyze the Integrated Marketing Communication strategy can be implemented for the development of Ende Regency tourism by utilizing the Festival Danau Kelimutu. This research was conducted in a qualitative descriptive manner using case studies. The theory used is Integrated Marketing Communication Theory from Philip Kotler & Gary Arnstrong. The results showed that several stages in integrated marketing communication had actually been carried out,but were less integrated. The Integrated Marketing Communication of the Festival Danau Kelimutu can be designed by determining the target of foreign tourists. Promotional materials and advertisements are also adjusted for international markets. Government public relations activities in the Ende Regency Tour...
Mendekati Pemilihan Daerah serentak 2020 maupun Pemilihan Umum 2024 di Indonesia, penyebaran beri... more Mendekati Pemilihan Daerah serentak 2020 maupun Pemilihan Umum 2024 di Indonesia, penyebaran berita palsu atau hoaks makin marak terjadi. Sedangkan, agar dapat memilih secara tepat, pemilih memerlukan informasi yang benar serta relevan tentang rekam jejak para kandidat dan program mereka. Karena itu, pemerintah dan masyarakat perlu bahu-membahu memerangi informasi yang sesat dan menyesatkan tersebut. Cara paling sederhana yang bisa dilakukan masyarakat adalah dengan tidak menyebarkan informasi apa pun sebelum memastikan kebenaran serta kredibilitas sumbernya. Jika masyarakat ingin menyebarkan informasi terkait dengan keunggulan politis calon yang dijunjungnya, masyarakat, khususnya pemilih pemula harus mengerti mengenai ketentuan-ketentuan umum mengenai berita positif jurnalistik yang bersifat damai (peace journalism) sehingga dapat menyebarkan berita yang tidak mengandung hoaks. Pemilih pemula merupakan bagian penting di dalam sebuah demokrasi. Pemuda di Indonesia harus mampu memeg...
PON XX in Papua caught the attention of the public because it was held while still in the COVID-1... more PON XX in Papua caught the attention of the public because it was held while still in the COVID-19 pandemic situation. PON was also held amidst the issue of security threats there. This study aims to look at messages of peace by analyzing logos, symbols and implied conversations that are highlighted in PON XX. The approach used is descriptive-qualitative with Charles Sanders Pierce's semiotic analysis technique. Data were obtained from online media sources and social media YouTube, Twitter and Instagram @jokowi YouTube. The results of the study found several messages that the government seemed to want to highlight with the holding of PON XX in Papua related to the inseparable existence of Papua as part of the Unitary State of Indonesia (NKRI). The message that Papua is not being taken for granted in development is prominent in posts on official government accounts. Then the results of other studies related to security in Papua under controlled circumstances. The presence of President Joko Widodo and the public at the opening ceremony showed that everyone was enthusiastic about welcoming this national level sporting event. The research contribution is related to the concept of soft power diplomacy to communicate with the global community regarding the issue of Papua. The conclusion of this study is that the message of peace that the government wants to highlight in the XX PON event has received a positive response from the public.
Journal Research of Social Science, Economics, and Management
The development of information and communication technology causes electronic media to start foll... more The development of information and communication technology causes electronic media to start following technological developments related to a shift in media consumption patterns to online media such as the internet, television streaming and information that can be accessed via the internet. The number of internet users that is growing so rapidly is increasing along with the development of variations in internet-based communication media. Its use that is so easy and can be accessed anywhere is an option for most people. This study aims to determine the convergence of Banyuwangi TV media in broadcasting local cultural content in the digital media era. This qualitative descriptive research uses a case study approach, where the researcher identifies and analyzes a specific issue. Data were obtained from interviews with sources, books, articles, and other related literature. Using the concept of media convergence from Henry Jenkins, the results of this study indicate that Banyuwangi TV ...
Sustainable Development Goals (SDGs) tujuan 16 berusaha untuk mencapai kehidupan masyarakat yang ... more Sustainable Development Goals (SDGs) tujuan 16 berusaha untuk mencapai kehidupan masyarakat yang damai dan inklusif untuk pembangunan berkelanjutan, menyediakan akses terhadap keadilan bagi semua dan membangun institusi yang efektif, akuntabel dan inklusif disemua tingkatan. Dalam upaya mencapai tujuan tersebut, telah disusun beberapa target. PKM ini dilakukan sebagai untuk mencapai sasaran ke 5 yaitu secara substansial mengurangi korupsi dan suap dalam segala bentuknya. Isu korupsi dan suap di Indonesia telah menjadi permasalahan yang serius. RPJMN secara eksplisit mengakui bahwa korupsi merupakan hambatan utama untuk mencapai pembangunan berkelanjutan. Tindakan korupsi dan suap bisa dicegah dengan memberikan pendidikan sejak dini. Kegiatan di Sekolah Madrasah Tsanawiyah (MTs) Al Musyarrofah dilakukan untuk mengenalkan pentingnya gerakan anti korupsi dan suap dalam segala bentuknya kepada masyarakat khususnya anak-anak usia sekolah. Kegiatan yang dilakukan melalui bentuk seminar d...
CARAKA : Indonesian Journal of Communications, 2020
The rapid technological development has made social media much sought-after in the public. Social... more The rapid technological development has made social media much sought-after in the public. Social media has been widely used in building personal branding. But this is not the case with child psychologist Kak Seto who has no personal account in any of social media platforms, while his activities in the world of children always become an attraction and have news value. The formulation of the problem in this research is how the personal branding of Kak Seto in the era of media disruption. The purpose of this research is to explain the activities of Kak Seto in the context of "a friend of children", reveal what media he uses, and analyze his personal branding in the era of media disruption. This study uses a constructivist paradigm, through qualitative approaches and descriptive research methods. A series of activities he carries out is seen from the conventional types of media he uses. From the results of the analysis in this study, it was proven that conventional media have...
The Directorate General of Taxes implements tax amnesty program in July 2016. Tax amnesty sociali... more The Directorate General of Taxes implements tax amnesty program in July 2016. Tax amnesty socialized massively by the public relations of Directorate General of Taxes in all communications channels, including website pajak.go.id. During its socialization, this program has brought about pros and cons from some online media. Meanwhile, until the end of the program in March 2017, the program became the most successful among countries that have implemented the same program. Based on the phenomenon, this research is focused to know the strategy of public relations Directorate General of Taxes in socialization tax amnesty program via website pajak.go.id. This research uses a two-ways symmetrical communications concept. This research uses qualitative approach with qualitative descriptive method. This research was conducted at the head office of the Directorate General of Taxes south Jakarta in the Public Relations divisions of Directorate General of Taxes, in Directorate Counseling, Servic...
International Journal of Science and Society, 2021
Business actors have their way of finding and getting new customers. They develop the right marke... more Business actors have their way of finding and getting new customers. They develop the right marketing strategy to get new customers because they will win the business competition with their competitors. This study uses a qualitative research method with a case study approach the data used in primary data and secondary data. The methods used in data collection are interviews, observation and document review. Sampling using purposive sampling. The data analysis methods used are data reduction, data display, and conclusions drawing/verification methods. From the research results, it can be seen that: 1) Honda Kebon Jeruk has a breakthrough, namely collaborating with E-commerce such as Tokopedia in marketing their products; 2) Direct Marketing used in Honda Kebon Jeruk includes social media marketing, direct mail, telemarketing, digital marketing, and direct marketing; and 3) The role of sales consultants is significant in the success of the marketing strategy made by Honda Kebon Jeruk ...
Festival Danau Kelimutu is held every year by the Ende Regency Tourism Office as one of the annua... more Festival Danau Kelimutu is held every year by the Ende Regency Tourism Office as one of the annual agendas in the promotion of Ende tourism. But this festival has not been able to attract tourists to visit Ende Regency. This study aims to analyze the Integrated Marketing Communication strategy can be implemented for the development of Ende Regency tourism by utilizing the Festival Danau Kelimutu. This research was conducted in a qualitative descriptive manner using case studies. The theory used is Integrated Marketing Communication Theory from Philip Kotler & Gary Arnstrong. The results showed that several stages in integrated marketing communication had actually been carried out,but were less integrated. The Integrated Marketing Communication of the Festival Danau Kelimutu can be designed by determining the target of foreign tourists. Promotional materials and advertisements are also adjusted for international markets. Government public relations activities in the Ende Regency Tour...
Mendekati Pemilihan Daerah serentak 2020 maupun Pemilihan Umum 2024 di Indonesia, penyebaran beri... more Mendekati Pemilihan Daerah serentak 2020 maupun Pemilihan Umum 2024 di Indonesia, penyebaran berita palsu atau hoaks makin marak terjadi. Sedangkan, agar dapat memilih secara tepat, pemilih memerlukan informasi yang benar serta relevan tentang rekam jejak para kandidat dan program mereka. Karena itu, pemerintah dan masyarakat perlu bahu-membahu memerangi informasi yang sesat dan menyesatkan tersebut. Cara paling sederhana yang bisa dilakukan masyarakat adalah dengan tidak menyebarkan informasi apa pun sebelum memastikan kebenaran serta kredibilitas sumbernya. Jika masyarakat ingin menyebarkan informasi terkait dengan keunggulan politis calon yang dijunjungnya, masyarakat, khususnya pemilih pemula harus mengerti mengenai ketentuan-ketentuan umum mengenai berita positif jurnalistik yang bersifat damai (peace journalism) sehingga dapat menyebarkan berita yang tidak mengandung hoaks. Pemilih pemula merupakan bagian penting di dalam sebuah demokrasi. Pemuda di Indonesia harus mampu memeg...
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