Purpose Globally, the paucity of conventional energy sources has created an unprecedented increas... more Purpose Globally, the paucity of conventional energy sources has created an unprecedented increase in demand for green energy. Continuous dependency on conventional energy sources has given rise to several undesirable environmental consequences. In the 20th century, the international forum pondered about the development and uses of green energy, which commenced with the realization of global warming and the signing of the Kyoto Protocol agreement. This study aims to divulge the nexus between green energy, carbon emissions and economic prosperity from a global perspective. The study has been conducted by considering panel data of 35 global economies from 1971 to 2019. Design/methodology/approach To calibrate the uses of green energy, this study dwells upon the ratio between green energy consumption and total energy use. These instrumental variables have been widely acknowledged and accepted by several empirical analysis done in the past (Lin and Moubarak, 2014; Shahbaz et al., 2015)....
International Journal of Cyber Behavior, Psychology and Learning, 2017
Technological advancements in mobile devices coupled with their increased use in informal and for... more Technological advancements in mobile devices coupled with their increased use in informal and formal learning at an individual level have forced academicians to implement full-scale mobile learning in higher education. However, its full-scale implementation can be achieved if the perception and attitude towards its acceptance are studied from the viewpoint of higher education teachers. This exploratory study begins with the identification of potential determinants of mobile learning acceptance. Thereafter, Teachers Mobile Learning Acceptance Scale was developed based on the explored factors. There is no available instrument so far that encompasses important factors for determining acceptance of mobile learning by higher education teachers in ‘one go'. This instrument serves to be a comprehensive measure of teacher's acceptance of mobile learning. Two new factors ‘teacher authority and privacy' and ‘motivational factors for students' have been added. Although these fa...
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience, 2022
Human beings are increasingly social, and the growth of social media is a function of increased u... more Human beings are increasingly social, and the growth of social media is a function of increased urbanisation, internet penetration, and digitisation, which have witnessed an increase in the number of internet users, active social media users, unique mobile users, and active mobile social users. This chapter will enable readers to appreciate the concept of social media and details the most significant social media tools that can be used by business organisations and brands and then proceeds to identify the benefits of social media to businesses and individuals.
International Journal of Business Innovation and Research, 2016
Wikipedia is multilingual and the largest open content website which depends on its users to prod... more Wikipedia is multilingual and the largest open content website which depends on its users to produce information of value. Wikis are often used to create and power collaborative and community websites. The Wikipedia has over 5 million registered users and over 24 million articles out of which 4.1 million in English alone are written by volunteers around the world. Wiki articles can be edited by anyone who has access to them. The issue of who does the work in Wikipedia the few or the masses has been a subject of debate for quite long. This paper aims to analyse the Wikipedia virtual community, which is devoted to the creation of a free encyclopaedia. The key findings indicate that a small proportion of editors account for most of the work done and the value produced. The community dynamics of Wikipedia has been discussed, a conceptual model is proposed and further the CRM strategies have been formulated to attract, retain and engage editors in the Wikipedia Community. The right conte...
This paper focuses on the role of online communities in performing two important functions of CRM... more This paper focuses on the role of online communities in performing two important functions of CRM - building trust and enhancing perceived value in consumers. The paper moves ahead to study the features of online communities which make them part of the value delivering and enhancing mechanisms in organizations. The individual features ranging from co-presence, reciprocity and conviviality have well-defined roles to play in building relationships with customers and furthering the CRM goals of the organization.
This paper aims to synthesize and integrate the existing literature on MSA adoption and provide d... more This paper aims to synthesize and integrate the existing literature on MSA adoption and provide directions for future research through narrative review by classifying and organizing the accumulated knowledge into a thematic framework. The paper's theoretical, conceptual approaches, and results were organized into three themes: online distribution channel (theoretical approaches and antecedent factors of MSA adoption, consumer characteristics), advanced technology for in-store shopping (marketing aspects of MSA), and technology perspectives (technology aspects of MSA). The 25 theories of mobile shopping app (MSA) adoption and usage (at the individual level) from 22 reviewed papers were summarized, defined, and mapped with authors. Research questions have been proposed for theories used in reviewed papers and new theories. MSA adoption is at an emergent stage of evolution with fragmentation of theoretical and methodological approaches. While theories of technology adoption and beh...
Cyber psychology is also addressed as Internet psychology or web psychology. In the modern era it... more Cyber psychology is also addressed as Internet psychology or web psychology. In the modern era it is gaining momentum as a field, as more and more people are embracing the virtual world. Changing lifestyles and a constant digital presence is impacting the minds of millions of youngsters as the average amount of time spent on the internet increases rapidly. Youngsters are spending a lot of time online-chatting with their friends through social networks, playing online games with their peers, and shopping products online. As the individual need for recognition and self actualisation grows, youngsters are trying to form and establish identities online. This hunger for appreciation, coupled with long hours spent online are paving way for several problems regarding the health and well being of the adolescents. This manuscript proposes a research framework which will enable classification of adolescents as Expressive, Impatient, Connected, Impersonal, and Knowledgeable, based on their soc...
This chapter seeks to impart understanding of Netnography as a new qualitative, interpretive rese... more This chapter seeks to impart understanding of Netnography as a new qualitative, interpretive research methodology that uses Internet-optimized ethnographic research techniques to study the online communities. As a method, Netnography is faster, simpler, and less expensive than ethnography, and more naturalistic and unobtrusive than focus groups or interviews. It provides information on the symbolism, meanings, and consumption patterns of online consumer groups. As a marketing research technique, Netnography uses the information publicly available in online forums to identify and understand the needs and decision influences of relevant online consumer groups. Compared to traditional and marketoriented ethnography, Netnography is far less time consuming and elaborate. Owing to the relevance of studying sensitive research topics, in particular when access to informants is difficult, Netnography can be applied in an analysis of cross-consumer online communication.
Advances in Marketing, Customer Relationship Management, and E-Services
The focus of ICT in education has shifted from e-learning to mobile learning as mobile devices of... more The focus of ICT in education has shifted from e-learning to mobile learning as mobile devices offer many technological and pedagogical affordances coupled with their affordability. It is imperative to say their potential can be leveraged efficiently in teaching-learning communities in developing countries in general and South-Asian countries in particular. To ensure its successful implementation a theory of mobile learning is required. This chapter draws an evaluative framework of existing theories of learning and proposes the most suitable theory of learning which can be leveraged to promote mobile learning to promote access of education in the developing nations.
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
This article describes how the retailing business has changed drastically in the recent times. Th... more This article describes how the retailing business has changed drastically in the recent times. The emergence of Internet and mobile channels are primarily responsible for this. The present generation comprises of a group of consumers with strong purchasing power and superior online habits in comparison to previous generations. The younger generation is much more experienced with the Internet and mobile devices and is thus more susceptible to engage in shopping through mobile apps. These empowered consumers are keen to have consistent customer experiences and are always challenging retailers to meet their evolving needs and demands. They can easily switch from one retailer to another with a couple of touches on their smart phones. These increased opportunities also increase competition. The mobile commerce helps the online retailers to present themselves fit in the market and uniquely use the cosmic opportunities. This article focuses on a set of ten different mobile shopping apps an...
Advances in Marketing, Customer Relationship Management, and E-Services
The e-commerce market has grown tremendously in India over the last few years across all product ... more The e-commerce market has grown tremendously in India over the last few years across all product categories and industry verticals. In this chapter, an attempt has been made to identify and explore the two factors that influence the success of adoption of e-commerce by apparel selling firms in India. The explored factors are the consumer internet self-efficacy (derived from compatibility) and user friendliness of websites (derived from trialability). Further, relationship between the factors and their influence on the successful adoption of e-commerce has been analysed through structured equation modelling (SEM) technique. Thus, this research study adds on to earlier research studies pertaining to innovation and diffusion theory. The findings will be helpful for the decision makers and managers in recognizing the most important circumstances under which the apparel selling firms will go for e-commerce adoption.
This research article examines how green consumers form perceptions about green brands by creatin... more This research article examines how green consumers form perceptions about green brands by creating a frame of reference for such consumers in the apparel category. A research instrument was developed to measure consumer brand perception towards green apparel brands and a survey was conducted on 317 fashion students at undergraduate and post-graduate levels. These students were consumers of green apparels. Factor analysis was used to identify factors that contribute towards green consumer perception and these factors were further grouped into cognitive, affective and behavioral components. This study will enable managers to make a more informed decision in policy formulation in order to improve consumer brand perception towards green apparel brands.
Purpose The mobile technology-pedagogy nexus has been instrumental in shifting the focus of infor... more Purpose The mobile technology-pedagogy nexus has been instrumental in shifting the focus of information and communications technology in education from e-learning to mobile learning (ML). Learning with mobile technologies is more accessible, flexible, situated, personal, collaborative and lifelong. The use of technologies for educational purposes is the primary focus of higher education institutes. The successful implementation of ML rests on its acceptance by higher education teachers. It is, therefore, pertinent to determine the factors that impact higher education teachers’ acceptance of ML. This study aims to identify these factors and develop a reliable and valid instrument to measure higher education teachers’ acceptance of ML. Design/methodology/approach A sequential exploratory research design, a type of mixed method research was used for the study. A sound conceptual framework and rigorous scale development process provided the background for data collection and validation....
Purpose Globally, the paucity of conventional energy sources has created an unprecedented increas... more Purpose Globally, the paucity of conventional energy sources has created an unprecedented increase in demand for green energy. Continuous dependency on conventional energy sources has given rise to several undesirable environmental consequences. In the 20th century, the international forum pondered about the development and uses of green energy, which commenced with the realization of global warming and the signing of the Kyoto Protocol agreement. This study aims to divulge the nexus between green energy, carbon emissions and economic prosperity from a global perspective. The study has been conducted by considering panel data of 35 global economies from 1971 to 2019. Design/methodology/approach To calibrate the uses of green energy, this study dwells upon the ratio between green energy consumption and total energy use. These instrumental variables have been widely acknowledged and accepted by several empirical analysis done in the past (Lin and Moubarak, 2014; Shahbaz et al., 2015)....
International Journal of Cyber Behavior, Psychology and Learning, 2017
Technological advancements in mobile devices coupled with their increased use in informal and for... more Technological advancements in mobile devices coupled with their increased use in informal and formal learning at an individual level have forced academicians to implement full-scale mobile learning in higher education. However, its full-scale implementation can be achieved if the perception and attitude towards its acceptance are studied from the viewpoint of higher education teachers. This exploratory study begins with the identification of potential determinants of mobile learning acceptance. Thereafter, Teachers Mobile Learning Acceptance Scale was developed based on the explored factors. There is no available instrument so far that encompasses important factors for determining acceptance of mobile learning by higher education teachers in ‘one go'. This instrument serves to be a comprehensive measure of teacher's acceptance of mobile learning. Two new factors ‘teacher authority and privacy' and ‘motivational factors for students' have been added. Although these fa...
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience, 2022
Human beings are increasingly social, and the growth of social media is a function of increased u... more Human beings are increasingly social, and the growth of social media is a function of increased urbanisation, internet penetration, and digitisation, which have witnessed an increase in the number of internet users, active social media users, unique mobile users, and active mobile social users. This chapter will enable readers to appreciate the concept of social media and details the most significant social media tools that can be used by business organisations and brands and then proceeds to identify the benefits of social media to businesses and individuals.
International Journal of Business Innovation and Research, 2016
Wikipedia is multilingual and the largest open content website which depends on its users to prod... more Wikipedia is multilingual and the largest open content website which depends on its users to produce information of value. Wikis are often used to create and power collaborative and community websites. The Wikipedia has over 5 million registered users and over 24 million articles out of which 4.1 million in English alone are written by volunteers around the world. Wiki articles can be edited by anyone who has access to them. The issue of who does the work in Wikipedia the few or the masses has been a subject of debate for quite long. This paper aims to analyse the Wikipedia virtual community, which is devoted to the creation of a free encyclopaedia. The key findings indicate that a small proportion of editors account for most of the work done and the value produced. The community dynamics of Wikipedia has been discussed, a conceptual model is proposed and further the CRM strategies have been formulated to attract, retain and engage editors in the Wikipedia Community. The right conte...
This paper focuses on the role of online communities in performing two important functions of CRM... more This paper focuses on the role of online communities in performing two important functions of CRM - building trust and enhancing perceived value in consumers. The paper moves ahead to study the features of online communities which make them part of the value delivering and enhancing mechanisms in organizations. The individual features ranging from co-presence, reciprocity and conviviality have well-defined roles to play in building relationships with customers and furthering the CRM goals of the organization.
This paper aims to synthesize and integrate the existing literature on MSA adoption and provide d... more This paper aims to synthesize and integrate the existing literature on MSA adoption and provide directions for future research through narrative review by classifying and organizing the accumulated knowledge into a thematic framework. The paper's theoretical, conceptual approaches, and results were organized into three themes: online distribution channel (theoretical approaches and antecedent factors of MSA adoption, consumer characteristics), advanced technology for in-store shopping (marketing aspects of MSA), and technology perspectives (technology aspects of MSA). The 25 theories of mobile shopping app (MSA) adoption and usage (at the individual level) from 22 reviewed papers were summarized, defined, and mapped with authors. Research questions have been proposed for theories used in reviewed papers and new theories. MSA adoption is at an emergent stage of evolution with fragmentation of theoretical and methodological approaches. While theories of technology adoption and beh...
Cyber psychology is also addressed as Internet psychology or web psychology. In the modern era it... more Cyber psychology is also addressed as Internet psychology or web psychology. In the modern era it is gaining momentum as a field, as more and more people are embracing the virtual world. Changing lifestyles and a constant digital presence is impacting the minds of millions of youngsters as the average amount of time spent on the internet increases rapidly. Youngsters are spending a lot of time online-chatting with their friends through social networks, playing online games with their peers, and shopping products online. As the individual need for recognition and self actualisation grows, youngsters are trying to form and establish identities online. This hunger for appreciation, coupled with long hours spent online are paving way for several problems regarding the health and well being of the adolescents. This manuscript proposes a research framework which will enable classification of adolescents as Expressive, Impatient, Connected, Impersonal, and Knowledgeable, based on their soc...
This chapter seeks to impart understanding of Netnography as a new qualitative, interpretive rese... more This chapter seeks to impart understanding of Netnography as a new qualitative, interpretive research methodology that uses Internet-optimized ethnographic research techniques to study the online communities. As a method, Netnography is faster, simpler, and less expensive than ethnography, and more naturalistic and unobtrusive than focus groups or interviews. It provides information on the symbolism, meanings, and consumption patterns of online consumer groups. As a marketing research technique, Netnography uses the information publicly available in online forums to identify and understand the needs and decision influences of relevant online consumer groups. Compared to traditional and marketoriented ethnography, Netnography is far less time consuming and elaborate. Owing to the relevance of studying sensitive research topics, in particular when access to informants is difficult, Netnography can be applied in an analysis of cross-consumer online communication.
Advances in Marketing, Customer Relationship Management, and E-Services
The focus of ICT in education has shifted from e-learning to mobile learning as mobile devices of... more The focus of ICT in education has shifted from e-learning to mobile learning as mobile devices offer many technological and pedagogical affordances coupled with their affordability. It is imperative to say their potential can be leveraged efficiently in teaching-learning communities in developing countries in general and South-Asian countries in particular. To ensure its successful implementation a theory of mobile learning is required. This chapter draws an evaluative framework of existing theories of learning and proposes the most suitable theory of learning which can be leveraged to promote mobile learning to promote access of education in the developing nations.
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
This article describes how the retailing business has changed drastically in the recent times. Th... more This article describes how the retailing business has changed drastically in the recent times. The emergence of Internet and mobile channels are primarily responsible for this. The present generation comprises of a group of consumers with strong purchasing power and superior online habits in comparison to previous generations. The younger generation is much more experienced with the Internet and mobile devices and is thus more susceptible to engage in shopping through mobile apps. These empowered consumers are keen to have consistent customer experiences and are always challenging retailers to meet their evolving needs and demands. They can easily switch from one retailer to another with a couple of touches on their smart phones. These increased opportunities also increase competition. The mobile commerce helps the online retailers to present themselves fit in the market and uniquely use the cosmic opportunities. This article focuses on a set of ten different mobile shopping apps an...
Advances in Marketing, Customer Relationship Management, and E-Services
The e-commerce market has grown tremendously in India over the last few years across all product ... more The e-commerce market has grown tremendously in India over the last few years across all product categories and industry verticals. In this chapter, an attempt has been made to identify and explore the two factors that influence the success of adoption of e-commerce by apparel selling firms in India. The explored factors are the consumer internet self-efficacy (derived from compatibility) and user friendliness of websites (derived from trialability). Further, relationship between the factors and their influence on the successful adoption of e-commerce has been analysed through structured equation modelling (SEM) technique. Thus, this research study adds on to earlier research studies pertaining to innovation and diffusion theory. The findings will be helpful for the decision makers and managers in recognizing the most important circumstances under which the apparel selling firms will go for e-commerce adoption.
This research article examines how green consumers form perceptions about green brands by creatin... more This research article examines how green consumers form perceptions about green brands by creating a frame of reference for such consumers in the apparel category. A research instrument was developed to measure consumer brand perception towards green apparel brands and a survey was conducted on 317 fashion students at undergraduate and post-graduate levels. These students were consumers of green apparels. Factor analysis was used to identify factors that contribute towards green consumer perception and these factors were further grouped into cognitive, affective and behavioral components. This study will enable managers to make a more informed decision in policy formulation in order to improve consumer brand perception towards green apparel brands.
Purpose The mobile technology-pedagogy nexus has been instrumental in shifting the focus of infor... more Purpose The mobile technology-pedagogy nexus has been instrumental in shifting the focus of information and communications technology in education from e-learning to mobile learning (ML). Learning with mobile technologies is more accessible, flexible, situated, personal, collaborative and lifelong. The use of technologies for educational purposes is the primary focus of higher education institutes. The successful implementation of ML rests on its acceptance by higher education teachers. It is, therefore, pertinent to determine the factors that impact higher education teachers’ acceptance of ML. This study aims to identify these factors and develop a reliable and valid instrument to measure higher education teachers’ acceptance of ML. Design/methodology/approach A sequential exploratory research design, a type of mixed method research was used for the study. A sound conceptual framework and rigorous scale development process provided the background for data collection and validation....
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Papers by Dr Shirin Alavi