Zenodo (CERN European Organization for Nuclear Research), Feb 25, 2023
This paper builds upon Porter’s five forces industrial paradigm and investigated the influence of... more This paper builds upon Porter’s five forces industrial paradigm and investigated the influence of the industry characteristics on the financial performance of Philippine coffee manufacturing Micro, Small and Medium Enterprises (MSMEs). Specifically, this paper aimed to (1) determine the degree of competitive rivalry, bargaining power of buyers, bargaining power of suppliers, threat of new entrants, and threat of substitutes in the Philippine coffee manufacturing industry, (2) assess the performance of the firms, and (3) determine if the industry characteristics influence the firms’ performance in terms of return on assets (ROA), profit margin, sales growth, and market share. Using a quantitative survey administered personally and online to 106 managers of coffee manufacturing firms in the Philippines, this paper made use of descriptive statistics, bootstrap method and regression analysis to answer the objectives. Findings of the study revealed that competitive rivalry was perceived to be very high while threat of potential entrants, threat of substitutes, bargaining power of suppliers, and bargaining power of buyers were high. Perceived performance of firms indicated that coffee manufacturing firms were performing better than the target or standards. Perceived industry characteristics by the firms, in general, were found to influence the firms’ performance. Keywords: Bootstrap, coffee manufacturing, industry characteristics, MSMEs, performance
As more and more consumers are becoming aware and interested in socio-political issues, brands ar... more As more and more consumers are becoming aware and interested in socio-political issues, brands are changing the way they advertise by communicating their stance on key issues on their advertising campaign; a strategy called woke advertising. Through this strategy, brands are taking up the responsibility of creating a lasting positive impact and meaningful contribution to society. However, instead of serving the desired purpose, some of these woke advertisements can backfire and generate negative responses. Thus, this study aims to analyze the impact of woke advertising on the consumers’ attitudes and brand perceptions towards their purchase intentions. The researchers conceptualized two (2) consumer concepts, namely 'passive woke consumers' and 'active woke consumers,' to further define what type of consumers they turn into. Moreover, the researchers conducted an experimental study to determine the changes in the behavior of the consumers before and after they see th...
Digital advertising brought impact on the daily lives of the consumers and transformed the way co... more Digital advertising brought impact on the daily lives of the consumers and transformed the way companies do their business. Pizza Hut is one of the companies that target the demand of the Digital World. The brand aims to build loyalty, engagement and relationship with their consumers, increase sales through online ordering and to know if there is a need for the brand to expand their digital advertising promotions by determining the consumers’ awareness, recall and attitudes towards digital advertising.
Zenodo (CERN European Organization for Nuclear Research), Feb 25, 2023
This paper builds upon Porter’s five forces industrial paradigm and investigated the influence of... more This paper builds upon Porter’s five forces industrial paradigm and investigated the influence of the industry characteristics on the financial performance of Philippine coffee manufacturing Micro, Small and Medium Enterprises (MSMEs). Specifically, this paper aimed to (1) determine the degree of competitive rivalry, bargaining power of buyers, bargaining power of suppliers, threat of new entrants, and threat of substitutes in the Philippine coffee manufacturing industry, (2) assess the performance of the firms, and (3) determine if the industry characteristics influence the firms’ performance in terms of return on assets (ROA), profit margin, sales growth, and market share. Using a quantitative survey administered personally and online to 106 managers of coffee manufacturing firms in the Philippines, this paper made use of descriptive statistics, bootstrap method and regression analysis to answer the objectives. Findings of the study revealed that competitive rivalry was perceived to be very high while threat of potential entrants, threat of substitutes, bargaining power of suppliers, and bargaining power of buyers were high. Perceived performance of firms indicated that coffee manufacturing firms were performing better than the target or standards. Perceived industry characteristics by the firms, in general, were found to influence the firms’ performance. Keywords: Bootstrap, coffee manufacturing, industry characteristics, MSMEs, performance
As more and more consumers are becoming aware and interested in socio-political issues, brands ar... more As more and more consumers are becoming aware and interested in socio-political issues, brands are changing the way they advertise by communicating their stance on key issues on their advertising campaign; a strategy called woke advertising. Through this strategy, brands are taking up the responsibility of creating a lasting positive impact and meaningful contribution to society. However, instead of serving the desired purpose, some of these woke advertisements can backfire and generate negative responses. Thus, this study aims to analyze the impact of woke advertising on the consumers’ attitudes and brand perceptions towards their purchase intentions. The researchers conceptualized two (2) consumer concepts, namely 'passive woke consumers' and 'active woke consumers,' to further define what type of consumers they turn into. Moreover, the researchers conducted an experimental study to determine the changes in the behavior of the consumers before and after they see th...
Digital advertising brought impact on the daily lives of the consumers and transformed the way co... more Digital advertising brought impact on the daily lives of the consumers and transformed the way companies do their business. Pizza Hut is one of the companies that target the demand of the Digital World. The brand aims to build loyalty, engagement and relationship with their consumers, increase sales through online ordering and to know if there is a need for the brand to expand their digital advertising promotions by determining the consumers’ awareness, recall and attitudes towards digital advertising.
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Papers by Ernesto Dimaculangan