Consumers often fail to consider the alternative ways to spend money when making decisions to buy... more Consumers often fail to consider the alternative ways to spend money when making decisions to buy consumer goods, this is called opportunity cost neglect. In this experimental study, our objective ...
Consumers often fail to consider the alternative ways to spend money when making decisions to buy... more Consumers often fail to consider the alternative ways to spend money when making decisions to buy consumer goods, this is called opportunity cost neglect. In this experimental study, our objective ...
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Papers by Gustav Fritzell