Domestic tourism, with so many negative and positive social, cultural, economic and environmental... more Domestic tourism, with so many negative and positive social, cultural, economic and environmental impacts, is important part of internal travels. Studying tourists' attitudes, motivations and behaviors in destinations is very significant in identifying these impacts and contributes greatly to enhancing the strengths and removing the weaknesses. It also enables the managers to come up with applicable solutions and helps them in decision making. The findings of this article are extracted from 100 questionnaires filled in 3 different locations on Haraz Road on March 2007. This paper tries to outline a profile of the tourists in Mazandaran Province in light of the gathered data.
The purpose aims tostudy the craft purchase behavior of European tourists in Isfahan and identify... more The purpose aims tostudy the craft purchase behavior of European tourists in Isfahan and identify the determinants factors of this activity. lnthis study, tourists' purchase is based on the three- dimensional, conceptual model of Oh(2007). This model shows the relationship among demographic attributes, travel features, destination's environmental/ contextual characteristics and rourists' expenditure on handicrafts. The relation between the first three factors and tourists' expenditure on handicrafts in Isfahan has been analyzed via inferential statistics and the items of each of those variables have been ranked according to their relation with the expenditure. Tourists· craft purchase preferences have been prioritized using descriptive statistics and their expenditure has been ev aluated.
Purpose – The purpose of this study is to investigate strength of relational network Data Envelop... more Purpose – The purpose of this study is to investigate strength of relational network Data Envelopment Analysis (DEA) in productivity measurement and proposing productivity improvement ways for hotels. This study persuades chain hotels of Iran to use relational network DEA in their service production process. Design/Methodology/Approach – population of this study was Tehran’s Parsian chain upscale hotel’s room division. Relational network DEA used for productivity measurement, and simply tried to extend inputs/outputs that uses in hospitality literature. In some cases, because of lack of information, it was inevitable to estimate some of parameters. Random and none-random sampling methods are used according to study demands. Findings – results of this study produces significant breadth of vision in uses of relational network DEA for Iran hospitality industry. This method has substance power in recognizing and separation of series and parallels structures of service production. It could exactly locate defeat process and productivity leakages. In addition to total productivity scores, this method produces service production efficiency scores, and service consumption effectiveness scores, which are very critical in managerial planning process for a hospitality firm. Findings reveal, among four hotel of this study, Enghelab and Kowsar hotels are more productive in compare to Esteghlal and Evin. Limitations/Implications – choosing right inputs/outputs, true recognition of processes, etc. are points, which faults could show up. Especially because of parameter estimations, it could bias in some results. We believe that studies like this are necessities of Iran’s hospitality family, and should conducted in different chain complexes for comparative advantages in competition to regional internationally branded hospitality industries. Keywords – Hospitality industry, Productivity, Efficiency, Effectiveness, Relational Network Data Envelopment Analysis. Research Type – Research Paper
1 Associate Professor, School of Management and accounting, Allameh Tabataba'i university, Te... more 1 Associate Professor, School of Management and accounting, Allameh Tabataba'i university, Tehran, Iran. 2 Associate Professor, School of Management and accounting, Allameh Tabataba'i university, Tehran, Iran. 3 Assistant Professor, School of Management and accounting, Allameh Tabataba'i university, Tehran, Iran. 4 Ph.D Student, School of Management and accounting, Allameh Tabataba'i university, Tehran, Iran.
اهداف: گردشگری جامعه محور در جست‌وجوی ایجاد منافع اقتصادی برای جامعۀ محلی، حفاظت از منابع طبیعی و... more اهداف: گردشگری جامعه محور در جست‌وجوی ایجاد منافع اقتصادی برای جامعۀ محلی، حفاظت از منابع طبیعی و فرهنگ محلی، بهبود کیفیت زندگی و توانمندسازی جامعۀ محلی به منظور رفع نیازهای نسل های حال و آینده است. با وجود مزایای بسیار این نوع از گردشگری، به‌خصوص در کشورهای در حال توسعه، اجرای آن در عمل با مشکلاتی هم‌راه است. هدف این پژوهش بررسی میزان موفقیت گردشگری جامعه محور در روستای آسیاب سر است. روش: روش تحقیق در این پژوهش از نظر هدف، کاربردی و از نظر نحوۀ گردآوری داده ها پیمایشی است. جامعۀ آماری این پژوهش را خانوارهای روستای آسیاب سر با حجم 499 تشکیل می دهند که از میان آنها با استفاده از جدول مورگان 210 نمونه انتخاب شدند. پرسش نامه به روش نمونه‌گیری قضاوتی میان آنها توزیع شد. به منظور پاسخ‌گویی به پرسش اصلی پژوهش، از آزمون T تک نمونه ای با استفاده از نرم افزار SPSS استفاده شد. یافته ها/ نتایج: طبق نتایج حاصل از این آزمون، گردشگری جامعه محور در منطقۀ مورد مطالعه موفق نبوده است؛ به طوری که از میان ده عامل موفقیت بررسی‌شده، تنها سه عامل مالکیت جامعۀ محلی، حمایت داخلی و خارجی و محافظت از منابع...
Sustainable tourism needs to prevent the destruction and degradation of social, cultural and ecol... more Sustainable tourism needs to prevent the destruction and degradation of social, cultural and ecological systems in the host society. It is obvious that tourism development and social characteristics is changing. But this (whether positive or negative), and severity of these changes depend on the size and number of tourism activities. Any destinations accept specific level of tourism development that further development leads of the socio-cultural decline or reduce the quality of experience for tourists. On the other hand, tourists are faced with a conflict that already is not expect it And. This time the satisfaction of tourists decreased. The host society has a certain capacity for growth and development of tourism particularly hosting is in the monument with a rich history and ancient values. This requires attention to its own dimensions. In Iran, there are a few studies that examine factors affecting the perceived congestion are by foreign visitors. The aim of this study is to id...
The aim of this research is to evaluate the performance of hotel services with Fuzzy BSC approach... more The aim of this research is to evaluate the performance of hotel services with Fuzzy BSC approach. Identification of the strengths and weaknesses of the hotel services from the financial, costumer, internal procedures, and growth and learning aspects are among the key aims of this research. The other aim of this study is to use the research findings in order to compile and formulate strategies for the survival of hotels in the future. As data gathering tool, this research has made use of questionnaires which were filled by university professors and the hotel managers and senior employees working in Yazd Province's 3 and above stared hotels. Mixed BSC / FANP / FTOPSIS approach was used in order to evaluate the service provided in the hotels. Additionally, the critical indices of hotel performance were identified via the ratio of importance-performance and Pareto rule. Results manifest that the service provided in the selected hotels are desirable in the costumer and internal procedures aspects; while the hotels have weak performance in both financial, and growth and learning aspects. Also, eight components of hotel service performance assessment (including: uniqueness of the hotels' services, capital return, room occupancy rate, employeeproductivity, effective usage of marketing information by the staff, bilateral relationship with costumers, ratio of net interest to total income and new servicing procedure) were identified as the critical indices of success. The costumer and internal procedure aspects were proved to be in the first and fourth place of importance respectively.
1.0. Introduction Service providers are motivated to evaluate and improve their service quality p... more 1.0. Introduction Service providers are motivated to evaluate and improve their service quality primarily because doing so leads to visitor satisfaction, which has been shown to increase visitation, lead to positive word-of-mouth and, eventually, greater revenue (Baker & Crompton, 2000). Generating visitor satisfaction is particularly important in heritage tourism where a significant increase in visitors is necessary to ensure long-term sustainability (Kinghorn & Willis, 2008). What is tourist satisfaction and how is it measured? The main purpose of this article is to answer this question. In this article we will first review the meanings associated with customer satisfaction and the notion of quality. We will then review methods researchers use to assess satisfaction. Finally, to provide readers with an example of how customer satisfaction can be successfully measured in a heritage tourism context, a case study of Persepolis, a world heritage site located in Shiraz, Iran, is presen...
International Journal of Contemporary Hospitality Management, 2013
PurposeThe purpose of this paper is to propose a new unbiased, reliable, exact, and systematic me... more PurposeThe purpose of this paper is to propose a new unbiased, reliable, exact, and systematic method of job satisfaction score estimation. The method considers affective and cognitive aspects simultaneously.Design/methodology/approachA questionnaire survey following the optimum allocation stratified sampling method was conducted in four up‐scale hotels of Tehran. Hotels' employees completed the questionnaires. Principal component analysis was used to identify facets, and the Friedman test was applied to examine their homogeneity. The Wilcoxon sign rank test and Pearson product‐moment correlation coefficients were employed to determine the most effective method among those investigated.FindingsThe weighted abridged job descriptive index (WAJDI) proposed in the study as a modified version of the job descriptive index seems to overcome the main limitations of the abridged job descriptive index (AJDI) and the perceived job satisfaction (PJS) methods when measuring job satisfaction ...
Domestic tourism, with so many negative and positive social, cultural, economic and environmental... more Domestic tourism, with so many negative and positive social, cultural, economic and environmental impacts, is important part of internal travels. Studying tourists' attitudes, motivations and behaviors in destinations is very significant in identifying these impacts and contributes greatly to enhancing the strengths and removing the weaknesses. It also enables the managers to come up with applicable solutions and helps them in decision making. The findings of this article are extracted from 100 questionnaires filled in 3 different locations on Haraz Road on March 2007. This paper tries to outline a profile of the tourists in Mazandaran Province in light of the gathered data.
The purpose aims tostudy the craft purchase behavior of European tourists in Isfahan and identify... more The purpose aims tostudy the craft purchase behavior of European tourists in Isfahan and identify the determinants factors of this activity. lnthis study, tourists' purchase is based on the three- dimensional, conceptual model of Oh(2007). This model shows the relationship among demographic attributes, travel features, destination's environmental/ contextual characteristics and rourists' expenditure on handicrafts. The relation between the first three factors and tourists' expenditure on handicrafts in Isfahan has been analyzed via inferential statistics and the items of each of those variables have been ranked according to their relation with the expenditure. Tourists· craft purchase preferences have been prioritized using descriptive statistics and their expenditure has been ev aluated.
Purpose – The purpose of this study is to investigate strength of relational network Data Envelop... more Purpose – The purpose of this study is to investigate strength of relational network Data Envelopment Analysis (DEA) in productivity measurement and proposing productivity improvement ways for hotels. This study persuades chain hotels of Iran to use relational network DEA in their service production process. Design/Methodology/Approach – population of this study was Tehran’s Parsian chain upscale hotel’s room division. Relational network DEA used for productivity measurement, and simply tried to extend inputs/outputs that uses in hospitality literature. In some cases, because of lack of information, it was inevitable to estimate some of parameters. Random and none-random sampling methods are used according to study demands. Findings – results of this study produces significant breadth of vision in uses of relational network DEA for Iran hospitality industry. This method has substance power in recognizing and separation of series and parallels structures of service production. It could exactly locate defeat process and productivity leakages. In addition to total productivity scores, this method produces service production efficiency scores, and service consumption effectiveness scores, which are very critical in managerial planning process for a hospitality firm. Findings reveal, among four hotel of this study, Enghelab and Kowsar hotels are more productive in compare to Esteghlal and Evin. Limitations/Implications – choosing right inputs/outputs, true recognition of processes, etc. are points, which faults could show up. Especially because of parameter estimations, it could bias in some results. We believe that studies like this are necessities of Iran’s hospitality family, and should conducted in different chain complexes for comparative advantages in competition to regional internationally branded hospitality industries. Keywords – Hospitality industry, Productivity, Efficiency, Effectiveness, Relational Network Data Envelopment Analysis. Research Type – Research Paper
1 Associate Professor, School of Management and accounting, Allameh Tabataba'i university, Te... more 1 Associate Professor, School of Management and accounting, Allameh Tabataba'i university, Tehran, Iran. 2 Associate Professor, School of Management and accounting, Allameh Tabataba'i university, Tehran, Iran. 3 Assistant Professor, School of Management and accounting, Allameh Tabataba'i university, Tehran, Iran. 4 Ph.D Student, School of Management and accounting, Allameh Tabataba'i university, Tehran, Iran.
اهداف: گردشگری جامعه محور در جست‌وجوی ایجاد منافع اقتصادی برای جامعۀ محلی، حفاظت از منابع طبیعی و... more اهداف: گردشگری جامعه محور در جست‌وجوی ایجاد منافع اقتصادی برای جامعۀ محلی، حفاظت از منابع طبیعی و فرهنگ محلی، بهبود کیفیت زندگی و توانمندسازی جامعۀ محلی به منظور رفع نیازهای نسل های حال و آینده است. با وجود مزایای بسیار این نوع از گردشگری، به‌خصوص در کشورهای در حال توسعه، اجرای آن در عمل با مشکلاتی هم‌راه است. هدف این پژوهش بررسی میزان موفقیت گردشگری جامعه محور در روستای آسیاب سر است. روش: روش تحقیق در این پژوهش از نظر هدف، کاربردی و از نظر نحوۀ گردآوری داده ها پیمایشی است. جامعۀ آماری این پژوهش را خانوارهای روستای آسیاب سر با حجم 499 تشکیل می دهند که از میان آنها با استفاده از جدول مورگان 210 نمونه انتخاب شدند. پرسش نامه به روش نمونه‌گیری قضاوتی میان آنها توزیع شد. به منظور پاسخ‌گویی به پرسش اصلی پژوهش، از آزمون T تک نمونه ای با استفاده از نرم افزار SPSS استفاده شد. یافته ها/ نتایج: طبق نتایج حاصل از این آزمون، گردشگری جامعه محور در منطقۀ مورد مطالعه موفق نبوده است؛ به طوری که از میان ده عامل موفقیت بررسی‌شده، تنها سه عامل مالکیت جامعۀ محلی، حمایت داخلی و خارجی و محافظت از منابع...
Sustainable tourism needs to prevent the destruction and degradation of social, cultural and ecol... more Sustainable tourism needs to prevent the destruction and degradation of social, cultural and ecological systems in the host society. It is obvious that tourism development and social characteristics is changing. But this (whether positive or negative), and severity of these changes depend on the size and number of tourism activities. Any destinations accept specific level of tourism development that further development leads of the socio-cultural decline or reduce the quality of experience for tourists. On the other hand, tourists are faced with a conflict that already is not expect it And. This time the satisfaction of tourists decreased. The host society has a certain capacity for growth and development of tourism particularly hosting is in the monument with a rich history and ancient values. This requires attention to its own dimensions. In Iran, there are a few studies that examine factors affecting the perceived congestion are by foreign visitors. The aim of this study is to id...
The aim of this research is to evaluate the performance of hotel services with Fuzzy BSC approach... more The aim of this research is to evaluate the performance of hotel services with Fuzzy BSC approach. Identification of the strengths and weaknesses of the hotel services from the financial, costumer, internal procedures, and growth and learning aspects are among the key aims of this research. The other aim of this study is to use the research findings in order to compile and formulate strategies for the survival of hotels in the future. As data gathering tool, this research has made use of questionnaires which were filled by university professors and the hotel managers and senior employees working in Yazd Province's 3 and above stared hotels. Mixed BSC / FANP / FTOPSIS approach was used in order to evaluate the service provided in the hotels. Additionally, the critical indices of hotel performance were identified via the ratio of importance-performance and Pareto rule. Results manifest that the service provided in the selected hotels are desirable in the costumer and internal procedures aspects; while the hotels have weak performance in both financial, and growth and learning aspects. Also, eight components of hotel service performance assessment (including: uniqueness of the hotels' services, capital return, room occupancy rate, employeeproductivity, effective usage of marketing information by the staff, bilateral relationship with costumers, ratio of net interest to total income and new servicing procedure) were identified as the critical indices of success. The costumer and internal procedure aspects were proved to be in the first and fourth place of importance respectively.
1.0. Introduction Service providers are motivated to evaluate and improve their service quality p... more 1.0. Introduction Service providers are motivated to evaluate and improve their service quality primarily because doing so leads to visitor satisfaction, which has been shown to increase visitation, lead to positive word-of-mouth and, eventually, greater revenue (Baker & Crompton, 2000). Generating visitor satisfaction is particularly important in heritage tourism where a significant increase in visitors is necessary to ensure long-term sustainability (Kinghorn & Willis, 2008). What is tourist satisfaction and how is it measured? The main purpose of this article is to answer this question. In this article we will first review the meanings associated with customer satisfaction and the notion of quality. We will then review methods researchers use to assess satisfaction. Finally, to provide readers with an example of how customer satisfaction can be successfully measured in a heritage tourism context, a case study of Persepolis, a world heritage site located in Shiraz, Iran, is presen...
International Journal of Contemporary Hospitality Management, 2013
PurposeThe purpose of this paper is to propose a new unbiased, reliable, exact, and systematic me... more PurposeThe purpose of this paper is to propose a new unbiased, reliable, exact, and systematic method of job satisfaction score estimation. The method considers affective and cognitive aspects simultaneously.Design/methodology/approachA questionnaire survey following the optimum allocation stratified sampling method was conducted in four up‐scale hotels of Tehran. Hotels' employees completed the questionnaires. Principal component analysis was used to identify facets, and the Friedman test was applied to examine their homogeneity. The Wilcoxon sign rank test and Pearson product‐moment correlation coefficients were employed to determine the most effective method among those investigated.FindingsThe weighted abridged job descriptive index (WAJDI) proposed in the study as a modified version of the job descriptive index seems to overcome the main limitations of the abridged job descriptive index (AJDI) and the perceived job satisfaction (PJS) methods when measuring job satisfaction ...
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