International Journal of Scientific & Engineering Research, 2018
This research was conducted in PD. Bank Bahteramas in Wakatobi Regency Southeast Sulawesi Provinc... more This research was conducted in PD. Bank Bahteramas in Wakatobi Regency Southeast Sulawesi Province with purposes to build customer trust model as well as to determine and analyze the implication of customer model trust implementation on increased customer commitment and loyalty. It is used primary data and then it is processed and analyzed by using descriptive analysis method and then FGD to decide the model to build customer trust in PD. Bank Bahteramas Wakatobi. It decides a model called as Customer Quadrilateral Trust Model. Results of significant test analysis prove that the implementation of customer quadrilateral trust model can improve customer commitment and loyalty in a significant level in PD. Bank Bahteramas Wakatobi. There are still some weakness of the customer quadrilateral trust model, namely it gives less attention to communication and interaction aspects so that it is necessary to develop it further in following research using triangle model.
International Journal of Scientific & Engineering Research, 2018
This research was conducted in PD. Bank Bahteramas in Wakatobi Regency Southeast Sulawesi Provinc... more This research was conducted in PD. Bank Bahteramas in Wakatobi Regency Southeast Sulawesi Province with purposes to build customer trust model as well as to determine and analyze the implication of customer model trust implementation on increased customer commitment and loyalty. It is used primary data and then it is processed and analyzed by using descriptive analysis method and then FGD to decide the model to build customer trust in PD. Bank Bahteramas Wakatobi. It decides a model called as Customer Quadrilateral Trust Model. Results of significant test analysis prove that the implementation of customer quadrilateral trust model can improve customer commitment and loyalty in a significant level in PD. Bank Bahteramas Wakatobi. There are still some weakness of the customer quadrilateral trust model, namely it gives less attention to communication and interaction aspects so that it is necessary to develop it further in following research using triangle model.
Uploads
Papers by Hakim Adnan