This inductive study will use semi-structured phenomenological interviews and participant diary e... more This inductive study will use semi-structured phenomenological interviews and participant diary entries, piloting a new hybrid methodology termed ‘autonetnography’, derived from autoethnography (eg - Hayano,1979; Coffey, 1999; Sparkes, 2000; Bochner & Ellis, 2006) and ‘netnography’ (Kozinets, 1997) - participants reflecting prior to interview upon their online interpersonal transactions, critical incidents and communications acting as conduits to organisation-level RM strategies. Template Analysis will help to construct ‘ethnonarratives’ (Hansen, 2006) from participants’ lived experiences, examining effects on RM.
Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:DX2... more Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:DX220774 / BLDSC - British Library Document Supply CentreSIGLEGBUnited Kingdo
The convenience store sector evolved from the variety of small retailers operating in the 1950’s ... more The convenience store sector evolved from the variety of small retailers operating in the 1950’s and is still dominated (in store numbers) by SMEs operating smaller stores (usually smaller than 3,000 sq ft.); trading extended hours; with a base around confectionary, tobacco and news (CTN) and off licence. In the 1980s as more independent retailers adopted the new convenience format the convenience sector spread geographically to fill the increasing demand for local stores with extended hours. Once geographic saturation was reached the main independent supply chains within the convenience sector adopted either a broadly coordinated embedded network through voluntary symbol groups or a broadly cooperative supply chain through cash and carries and delivered wholesalers. Various writers have argued that networking and the building of social capital (as in the voluntary symbol groups) is vital for SME growth whilst Jack and Anderson (2002) have demonstrated that entrepreneurs embedding t...
This paper aims to do three things; firstly the authors will present a case for their argument th... more This paper aims to do three things; firstly the authors will present a case for their argument that marketing can be viewed as a masculine paradigm, secondly a critical perspective of traditional research methodologies within marketing and consumer research will be developed and, finally, the authors will share their own experiences of adopting alternative approaches and engaging in research reflexivity.
The purpose of this exploratory study is to highlight perceptions of 3 Botanic Gardens across the... more The purpose of this exploratory study is to highlight perceptions of 3 Botanic Gardens across the UK as visitor attractions; in order to develop a model for managers to use for understanding and developing place making of Botanic Gardens. The study serves to inform and develop marketing and operational management outputs. Analysis of 586 online reviews, comments and perceptions from 2007 to 2017 follows qualitative methodology techniques utilising a combination of manual and automatic text analysis. On the whole there are positive sentiments toward the BGs. Greater volume of reviews were highlighted across 2 of the BGs with the other needing to develop communications and online resources and presence. Key findings revealed the need for these 3 BGs to strengthen public perception of their importance and value. These insights, although focused on BGs can be applied to a range of gazes across other visitor attractions, places and spaces.
This inductive study will use semi-structured phenomenological interviews and participant diary e... more This inductive study will use semi-structured phenomenological interviews and participant diary entries, piloting a new hybrid methodology termed ‘autonetnography’, derived from autoethnography (eg - Hayano,1979; Coffey, 1999; Sparkes, 2000; Bochner & Ellis, 2006) and ‘netnography’ (Kozinets, 1997) - participants reflecting prior to interview upon their online interpersonal transactions, critical incidents and communications acting as conduits to organisation-level RM strategies. Template Analysis will help to construct ‘ethnonarratives’ (Hansen, 2006) from participants’ lived experiences, examining effects on RM.
Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:DX2... more Includes bibliographical referencesAvailable from British Library Document Supply Centre- DSC:DX220774 / BLDSC - British Library Document Supply CentreSIGLEGBUnited Kingdo
The convenience store sector evolved from the variety of small retailers operating in the 1950’s ... more The convenience store sector evolved from the variety of small retailers operating in the 1950’s and is still dominated (in store numbers) by SMEs operating smaller stores (usually smaller than 3,000 sq ft.); trading extended hours; with a base around confectionary, tobacco and news (CTN) and off licence. In the 1980s as more independent retailers adopted the new convenience format the convenience sector spread geographically to fill the increasing demand for local stores with extended hours. Once geographic saturation was reached the main independent supply chains within the convenience sector adopted either a broadly coordinated embedded network through voluntary symbol groups or a broadly cooperative supply chain through cash and carries and delivered wholesalers. Various writers have argued that networking and the building of social capital (as in the voluntary symbol groups) is vital for SME growth whilst Jack and Anderson (2002) have demonstrated that entrepreneurs embedding t...
This paper aims to do three things; firstly the authors will present a case for their argument th... more This paper aims to do three things; firstly the authors will present a case for their argument that marketing can be viewed as a masculine paradigm, secondly a critical perspective of traditional research methodologies within marketing and consumer research will be developed and, finally, the authors will share their own experiences of adopting alternative approaches and engaging in research reflexivity.
The purpose of this exploratory study is to highlight perceptions of 3 Botanic Gardens across the... more The purpose of this exploratory study is to highlight perceptions of 3 Botanic Gardens across the UK as visitor attractions; in order to develop a model for managers to use for understanding and developing place making of Botanic Gardens. The study serves to inform and develop marketing and operational management outputs. Analysis of 586 online reviews, comments and perceptions from 2007 to 2017 follows qualitative methodology techniques utilising a combination of manual and automatic text analysis. On the whole there are positive sentiments toward the BGs. Greater volume of reviews were highlighted across 2 of the BGs with the other needing to develop communications and online resources and presence. Key findings revealed the need for these 3 BGs to strengthen public perception of their importance and value. These insights, although focused on BGs can be applied to a range of gazes across other visitor attractions, places and spaces.
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Papers by Helen Woodruffe-Burton