Abstract—the problem we studied in this article focused on the influence of perceived quality, an... more Abstract—the problem we studied in this article focused on the influence of perceived quality, and relational orientation of companies in creating value for the customer through a collaborative relationship. Well this research aims to investigate the effect of perceived value by the customer through a relational exchange in his loyalty. Data collection was collected in Moroccan company. Structural equations modeling (SEM) is used to evaluate the simultaneous effects of the predictive variables. Implications for manager’s academicians are discussed and areas for future research are presented.
Research excellent, strong relationships, between buyers, and supplier in a highly competitive bu... more Research excellent, strong relationships, between buyers, and supplier in a highly competitive business, emerging as a solution to ensure the profitability and sustainability of the organizations.Establish sustainable and stable relations with different partners appear forward as a solution that can be a potential source of competitive advantage. However, how these relationships are built, managed in a Moroccan context remains neglected. The objective of this paper is to explain the mechanisms and processes by which the buyer-seller relationships in emerging and developing morocco companies. Key words: buyers-suppliers, social exchange, trust, commitment
ABSTRACT: The debate on the global performance, sustainability or CSR are increasing, attracting ... more ABSTRACT: The debate on the global performance, sustainability or CSR are increasing, attracting interest from all academies, managers about the economic, social and environmental, and their impacts on firms activities and stakeholders. This paper aims to explain how the responsible governance could be a source of sustainable value creation, realize balance between the economic, environmental and the social as a source of differentiation and acquire a competitive advantage. The term of the corporate social responsibility (CSR) is by nature an interdisciplinary subject that affects many areas of management; therefore, our objective is to understand the perception of Moroccan firms to the concept of social responsibility and their implications to create value.
La problématique que nous traitons dans cet article porte sur l'influence de la qualité perçu... more La problématique que nous traitons dans cet article porte sur l'influence de la qualité perçue, et l'orientation relationnelle des entreprises sur la création de valeur pour le client dans le cadre d'une relation dyadique client fournisseur. De même, cette recherche vise à étudier l'effet de la valeur perçue par le client lors d'un échange relationnel sur sa fidélité. La collecte des données a été réalisée auprès des distributeurs marocains. Les résultats de l'étude a montré l'influence partiellement et positivement de la qualité perçue et l'orientation relationnelle sur la valeur perçue par le client et par la suite sur sa fidélité.
Abstract—the problem we studied in this article focused on the influence of perceived quality, an... more Abstract—the problem we studied in this article focused on the influence of perceived quality, and relational orientation of companies in creating value for the customer through a collaborative relationship. Well this research aims to investigate the effect of perceived value by the customer through a relational exchange in his loyalty. Data collection was collected in Moroccan company. Structural equations modeling (SEM) is used to evaluate the simultaneous effects of the predictive variables. Implications for manager’s academicians are discussed and areas for future research are presented.
Research excellent, strong relationships, between buyers, and supplier in a highly competitive bu... more Research excellent, strong relationships, between buyers, and supplier in a highly competitive business, emerging as a solution to ensure the profitability and sustainability of the organizations.Establish sustainable and stable relations with different partners appear forward as a solution that can be a potential source of competitive advantage. However, how these relationships are built, managed in a Moroccan context remains neglected. The objective of this paper is to explain the mechanisms and processes by which the buyer-seller relationships in emerging and developing morocco companies. Key words: buyers-suppliers, social exchange, trust, commitment
ABSTRACT: The debate on the global performance, sustainability or CSR are increasing, attracting ... more ABSTRACT: The debate on the global performance, sustainability or CSR are increasing, attracting interest from all academies, managers about the economic, social and environmental, and their impacts on firms activities and stakeholders. This paper aims to explain how the responsible governance could be a source of sustainable value creation, realize balance between the economic, environmental and the social as a source of differentiation and acquire a competitive advantage. The term of the corporate social responsibility (CSR) is by nature an interdisciplinary subject that affects many areas of management; therefore, our objective is to understand the perception of Moroccan firms to the concept of social responsibility and their implications to create value.
La problématique que nous traitons dans cet article porte sur l'influence de la qualité perçu... more La problématique que nous traitons dans cet article porte sur l'influence de la qualité perçue, et l'orientation relationnelle des entreprises sur la création de valeur pour le client dans le cadre d'une relation dyadique client fournisseur. De même, cette recherche vise à étudier l'effet de la valeur perçue par le client lors d'un échange relationnel sur sa fidélité. La collecte des données a été réalisée auprès des distributeurs marocains. Les résultats de l'étude a montré l'influence partiellement et positivement de la qualité perçue et l'orientation relationnelle sur la valeur perçue par le client et par la suite sur sa fidélité.
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Papers by Jamila Jouali