Product packaging design is the approach with the most cost benefit for establishing brand equity... more Product packaging design is the approach with the most cost benefit for establishing brand equity. In severely competitive sales market, it will influence consumers' cognition, attitude, and preference toward brands and become the key factor of establishing of brand equity. As exploratory research, this study focuses on major dimensions (brand association) of brand equity to probe into the packaging design benefits that most influence brand association, as well as the composition categories of brand association that are easily influenced by packaging design benefits. Focus groups are conducted on consumers and analysis is based on qualitative data. Finally, the researcher indicates the most representative research propositions on influence of packaging design benefits on brand association as the criteria for development of research hypotheses.
The purpose of this study intends to investigate the effect of the horizon on depth perception an... more The purpose of this study intends to investigate the effect of the horizon on depth perception and to compare the effect of perspective concept between two subjects. The questionnaire was utilized in this study and the major findings were shown as follows: (1) It was easy to judge the far and near of a subject when those graphs followed the principles of perspective in a picture frame, especially, when it possessed an overlooked position or image background that could be easier to judge the distance of the far and near. (2) When the distance of the far and near of the objects could not be judged, 54.5% of participants would thought those on higher location were further. This was identical with the theory in textbook. However, 33.8% of participants still thought those on lower location were further than those on higher location. (3) It showed that the statement of ”the higher the object location, the further the distance in a picture frame” was inappropriate for the principle of pers...
視覺傳達設計教育的教學方法與相關研究,一直以來都少獲得社會的注意。而在設計教育中,適當的個案教學除了可以提昇學生對設計實務的了解,也能激發學生自我潛能的開發。個案教學是一種根據實際情形描繪之敘述... more 視覺傳達設計教育的教學方法與相關研究,一直以來都少獲得社會的注意。而在設計教育中,適當的個案教學除了可以提昇學生對設計實務的了解,也能激發學生自我潛能的開發。個案教學是一種根據實際情形描繪之敘述性教學,在本研究中是一種邏輯性的思考教學,教導學生去尋求解決問題的方法與途徑。而以設計案例研究為課程教材的個案教學,是結合師生雙方的參與,學生是主動、積極的參與課程進行的過程,而教師僅扮演從旁指引、協助討論的角色。在個案教學中,本研究有兩個主要的教學方式:一為結構式個案教學:此方法乃指提供特定已知的實例,讓學生針對現有的資料做問題分析及可行方案評估;另外則是啟發式個案教學;此方法乃使學生能面對實際的設計問題,主動選擇研究個案,找尋有效的解決方案。本研究所得結果摘要如下:1.以設計案例為主的個案教學法,可以使學生主動的分析可行性方案,尋找有效的解決方法。2.在個案教學法中以「企業識別」、「廣告設計」、「包裝設計」、「展示設計」等較為適用。3.由於個案教學方法異於傳統以講授為主的教學方式,因此教師的專業素養也是成敗的因素。
The purpose of this study is to facilitate the discovery of categories for packaging-design benef... more The purpose of this study is to facilitate the discovery of categories for packaging-design benefits and brand equity in order to further examine the impact relationship among categories in the two dimensions, as seen from the perspectives of packaging design experts. Finally, this article will develop research propositions that were used as a basis for formulating hypotheses in empirical studies. Research results showed that the dimension of packaging-design benefits included 13 categories that are aesthetic, cultural, symbolic, convenient, environmental, informative, visibility, protective, innovative, identifiable, systematic, memorable and displayable qualities. In the brand equity dimension, the literature review and coding analysis obtained 22 categories. In examining the categories relationship between packaging-design benefits and brand equity, this study found 68 category relationships between the two dimensions. Furthermore, analysis from the perspective of packaging desig...
Since mid 1990s Internet has been developing rapidly to become the most booming and emerging medi... more Since mid 1990s Internet has been developing rapidly to become the most booming and emerging media in recent history and played an important role in human livelihood. People’s demands on website interface interaction have thus been increasing. How to make a website interface easy to learn and easy to use? It has thus become an important issue pertaining to Human
In order to serve the on-line users who do shopping for 24 hours, the on-line shopping systems pl... more In order to serve the on-line users who do shopping for 24 hours, the on-line shopping systems platform is more complicated than traditional one. Therefore, the user interface usability problems become a critical issue. Take the Yahoo!kimo shopping mall as a test platform. In this ...
Using peer review as its framework, this study adopts a case study approach, recruiting students ... more Using peer review as its framework, this study adopts a case study approach, recruiting students from department of Visual Communication and Design. It utilizes a self-developed web-based peer amendment system as a platform to observe students’ peer amendment behaviors and to further explore the influence of peer amendment on students’ design work and self-learning. The study also utilizes in-depth interviews with the students to investigate whether peer amendment activities can provide them with more ideas for later design work. The study results show that peer amendment activities can stimulate designers to experience more diverse performance with regards to creativity and can render their work more complete. The present study also finds that peer amendment is inspiring in the process of design, strengthening students’ decision-making abilities. If the power of peer learning can be efficiently utilized in design development stage, it can enhance creativity in each other’s design w...
Product packaging design is the approach with the most cost benefit for establishing brand equity... more Product packaging design is the approach with the most cost benefit for establishing brand equity. In severely competitive sales market, it will influence consumers' cognition, attitude, and preference toward brands and become the key factor of establishing of brand equity. As exploratory research, this study focuses on major dimensions (brand association) of brand equity to probe into the packaging design benefits that most influence brand association, as well as the composition categories of brand association that are easily influenced by packaging design benefits. Focus groups are conducted on consumers and analysis is based on qualitative data. Finally, the researcher indicates the most representative research propositions on influence of packaging design benefits on brand association as the criteria for development of research hypotheses.
The purpose of this study intends to investigate the effect of the horizon on depth perception an... more The purpose of this study intends to investigate the effect of the horizon on depth perception and to compare the effect of perspective concept between two subjects. The questionnaire was utilized in this study and the major findings were shown as follows: (1) It was easy to judge the far and near of a subject when those graphs followed the principles of perspective in a picture frame, especially, when it possessed an overlooked position or image background that could be easier to judge the distance of the far and near. (2) When the distance of the far and near of the objects could not be judged, 54.5% of participants would thought those on higher location were further. This was identical with the theory in textbook. However, 33.8% of participants still thought those on lower location were further than those on higher location. (3) It showed that the statement of ”the higher the object location, the further the distance in a picture frame” was inappropriate for the principle of pers...
視覺傳達設計教育的教學方法與相關研究,一直以來都少獲得社會的注意。而在設計教育中,適當的個案教學除了可以提昇學生對設計實務的了解,也能激發學生自我潛能的開發。個案教學是一種根據實際情形描繪之敘述... more 視覺傳達設計教育的教學方法與相關研究,一直以來都少獲得社會的注意。而在設計教育中,適當的個案教學除了可以提昇學生對設計實務的了解,也能激發學生自我潛能的開發。個案教學是一種根據實際情形描繪之敘述性教學,在本研究中是一種邏輯性的思考教學,教導學生去尋求解決問題的方法與途徑。而以設計案例研究為課程教材的個案教學,是結合師生雙方的參與,學生是主動、積極的參與課程進行的過程,而教師僅扮演從旁指引、協助討論的角色。在個案教學中,本研究有兩個主要的教學方式:一為結構式個案教學:此方法乃指提供特定已知的實例,讓學生針對現有的資料做問題分析及可行方案評估;另外則是啟發式個案教學;此方法乃使學生能面對實際的設計問題,主動選擇研究個案,找尋有效的解決方案。本研究所得結果摘要如下:1.以設計案例為主的個案教學法,可以使學生主動的分析可行性方案,尋找有效的解決方法。2.在個案教學法中以「企業識別」、「廣告設計」、「包裝設計」、「展示設計」等較為適用。3.由於個案教學方法異於傳統以講授為主的教學方式,因此教師的專業素養也是成敗的因素。
The purpose of this study is to facilitate the discovery of categories for packaging-design benef... more The purpose of this study is to facilitate the discovery of categories for packaging-design benefits and brand equity in order to further examine the impact relationship among categories in the two dimensions, as seen from the perspectives of packaging design experts. Finally, this article will develop research propositions that were used as a basis for formulating hypotheses in empirical studies. Research results showed that the dimension of packaging-design benefits included 13 categories that are aesthetic, cultural, symbolic, convenient, environmental, informative, visibility, protective, innovative, identifiable, systematic, memorable and displayable qualities. In the brand equity dimension, the literature review and coding analysis obtained 22 categories. In examining the categories relationship between packaging-design benefits and brand equity, this study found 68 category relationships between the two dimensions. Furthermore, analysis from the perspective of packaging desig...
Since mid 1990s Internet has been developing rapidly to become the most booming and emerging medi... more Since mid 1990s Internet has been developing rapidly to become the most booming and emerging media in recent history and played an important role in human livelihood. People’s demands on website interface interaction have thus been increasing. How to make a website interface easy to learn and easy to use? It has thus become an important issue pertaining to Human
In order to serve the on-line users who do shopping for 24 hours, the on-line shopping systems pl... more In order to serve the on-line users who do shopping for 24 hours, the on-line shopping systems platform is more complicated than traditional one. Therefore, the user interface usability problems become a critical issue. Take the Yahoo!kimo shopping mall as a test platform. In this ...
Using peer review as its framework, this study adopts a case study approach, recruiting students ... more Using peer review as its framework, this study adopts a case study approach, recruiting students from department of Visual Communication and Design. It utilizes a self-developed web-based peer amendment system as a platform to observe students’ peer amendment behaviors and to further explore the influence of peer amendment on students’ design work and self-learning. The study also utilizes in-depth interviews with the students to investigate whether peer amendment activities can provide them with more ideas for later design work. The study results show that peer amendment activities can stimulate designers to experience more diverse performance with regards to creativity and can render their work more complete. The present study also finds that peer amendment is inspiring in the process of design, strengthening students’ decision-making abilities. If the power of peer learning can be efficiently utilized in design development stage, it can enhance creativity in each other’s design w...
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