In assessing the application of social media on the teaching of business communication, this arti... more In assessing the application of social media on the teaching of business communication, this article looks at MBA student use of blogs, online photo database contributions, and video contributions to YouTube channels. These assignments were part of their course activities, which included a 2-week study tour in China. The article looks at these activities within the context of the social constructivist view on learning in general. The student work provides evidence of the positive results that come from the use of social media, when viewed from the perspective of social constructivist theories for learning. THIS ARTICLE DISCUSSES SOME of the effects of social media on business communication pedagogy. Specifically, we will be sharing the experience and providing some analysis related to implementation of social media into MBA courses at the University of Texas at Austin. We begin by placing the use of social media within the broader theoretical context of social constructivism. Many principles of social constructivism coincide with the ways that social media enhances learning in our everyday lives. Second, we present the background and strategy behind the implementation of blogs, photo databases, and student-generated video clips assigned in an MBA course that included a 2-week study tour in China. We then end with some recommendations and observations for further implementation.
In assessing the application of social media on the teaching of business communication, this arti... more In assessing the application of social media on the teaching of business communication, this article looks at MBA student use of blogs, online photo database contributions, and video contributions to YouTube channels. These assignments were part of their course activities, which included a 2-week study tour in China. The article looks at these activities within the context of the social constructivist view on learning in general. The student work provides evidence of the positive results that come from the use of social media, when viewed from the perspective of social constructivist theories for learning. THIS ARTICLE DISCUSSES SOME of the effects of social media on business communication pedagogy. Specifically, we will be sharing the experience and providing some analysis related to implementation of social media into MBA courses at the University of Texas at Austin. We begin by placing the use of social media within the broader theoretical context of social constructivism. Many principles of social constructivism coincide with the ways that social media enhances learning in our everyday lives. Second, we present the background and strategy behind the implementation of blogs, photo databases, and student-generated video clips assigned in an MBA course that included a 2-week study tour in China. We then end with some recommendations and observations for further implementation.
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