Purpose This study examined the psychological and social factors that affect the performance of p... more Purpose This study examined the psychological and social factors that affect the performance of preventive behaviors toward COVID-19, by testing a model based on the theory of planned behavior (TPB). Our model featured media exposure and social networking site (SNS) involvement, and we tested it in two highly contrasted cultures regarding COVID-19 attitudes: U.S. and Japan. Method An online survey collected 300 samples for each culture. Participation was voluntary, for monetary compensation through crowd-sourcing platforms. Findings Overall, the results showed a good fit of our TPB model in each culture. Media exposure was a major predictor of risk perception in both cultures, while engagement in SNS predicted intention to perform preventive behavior for the Japanese only, and personal hygiene was found to be a significant predictor of protective behavior once again only for the Japanese. Implications and Value While there were differences in the variables affecting preventive behav...
To the best of our knowledge, this is the first study to examine attitudes towards AfricanAmerica... more To the best of our knowledge, this is the first study to examine attitudes towards AfricanAmerican vernacular English (AAVE) in a setting outside of the USA. Because foreign attitudes toward AAVE can serve as an indirect assessment of a society’s racial prejudice, we decided to explore these attitudes in Japan: a country with an intriguing mix of ties that are both close (i.e. politically and economically) and distant (i.e. culturally) vis-à-vis the USA. Considering the ostensible similarities in racial beliefs widely held in both countries, we hypothesised that evaluations of AAVE in Japan would be comparable to those in the USA. We found that the evaluations expressed by a sample of Japanese college students were virtually indistinguishable from the overall pattern of AAVE evaluations made by US Americans and recommend additional research in order to better understand the nature of contemporary Japanese attitudes towards different varieties of English. doi: 10.2167/jmmd472.1
Purpose This study examined the psychological and social factors that affect the performance of p... more Purpose This study examined the psychological and social factors that affect the performance of preventive behaviors toward COVID-19, by testing a model based on the theory of planned behavior (TPB). Our model featured media exposure and social networking site (SNS) involvement, and we tested it in two highly contrasted cultures regarding COVID-19 attitudes: U.S. and Japan. Method An online survey collected 300 samples for each culture. Participation was voluntary, for monetary compensation through crowd-sourcing platforms. Findings Overall, the results showed a good fit of our TPB model in each culture. Media exposure was a major predictor of risk perception in both cultures, while engagement in SNS predicted intention to perform preventive behavior for the Japanese only, and personal hygiene was found to be a significant predictor of protective behavior once again only for the Japanese. Implications and Value While there were differences in the variables affecting preventive behav...
To the best of our knowledge, this is the first study to examine attitudes towards AfricanAmerica... more To the best of our knowledge, this is the first study to examine attitudes towards AfricanAmerican vernacular English (AAVE) in a setting outside of the USA. Because foreign attitudes toward AAVE can serve as an indirect assessment of a society’s racial prejudice, we decided to explore these attitudes in Japan: a country with an intriguing mix of ties that are both close (i.e. politically and economically) and distant (i.e. culturally) vis-à-vis the USA. Considering the ostensible similarities in racial beliefs widely held in both countries, we hypothesised that evaluations of AAVE in Japan would be comparable to those in the USA. We found that the evaluations expressed by a sample of Japanese college students were virtually indistinguishable from the overall pattern of AAVE evaluations made by US Americans and recommend additional research in order to better understand the nature of contemporary Japanese attitudes towards different varieties of English. doi: 10.2167/jmmd472.1
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Papers by Jiro Takai