International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-reviewed and refereed open access journal that publishes articles which contribute new results in all areas of the Business Information Systems Strategies.
International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peerrevi... more International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peerreviewed and refereed open access journal that publishes articles which contribute new results in all areas of the Business Information Systems Strategies. A business information system is the study of merging new information technology in the field of business management. The emphasis of implementing Business Information systems is to improve the effectiveness and efficiency of an organization. This journal publishes research and case study papers related to development of information technology based business strategies, cross-cultural issues, and global organizational systems. This journal aims to provide a platform for exchanging ideas in new emerging trends that needs more focus and exposure and will attempt to publish proposals that strengthen our goals.
International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-rev... more International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-reviewed and refereed open access journal that publishes articles which contribute new results in all areas of the Business Information Systems Strategies. A business information system is the study of merging new information technology in the field of business management. The emphasis of implementing Business Information systems is to improve the effectiveness and efficiency of an organization. This journal publishes research and case study papers related to development of information technology based business strategies, cross-cultural issues, and global organizational systems. This journal aims to provide a platform for exchanging ideas in new emerging trends that needs more focus and exposure and will attempt to publish proposals that strengthen our goals.
International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-rev... more International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-reviewed and refereed open access journal that publishes articles which contribute new results in all areas of the Business Information Systems Strategies. A business information system is the study of merging new information technology in the field of business management. The emphasis of implementing Business Information systems is to improve the effectiveness and efficiency of an organization. This journal publishes research and case study papers related to development of information technology based business strategies, cross-cultural issues, and global organizational systems. This journal aims to provide a platform for exchanging ideas in new emerging trends that needs more focus and exposure and will attempt to publish proposals that strengthen our goals.
International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-rev... more International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-reviewed and refereed open access journal that publishes articles which contribute new results in all areas of the Business Information Systems Strategies. A business information system is the study of merging new information technology in the field of business management. The emphasis of implementing Business Information systems is to improve the effectiveness and efficiency of an organization. This journal publishes research and case study papers related to development of information technology based business strategies, cross-cultural issues, and global organizational systems. This journal aims to provide a platform for exchanging ideas in new emerging trends that needs more focus and exposure and will attempt to publish proposals that strengthen our goals.
International Journal of Business Information Systems Strategies (IJBISS) , 2019
Effective OBT is part and parcel of quality MET provided by any maritime institute. To know the c... more Effective OBT is part and parcel of quality MET provided by any maritime institute. To know the current status of the effectiveness of the OBT in Tanzania, the present study applies Extended DEMATEL Model to evaluate the challenges facing OBT in Tanzania. We firstly use expert opinions to identify the challenges and we then apply the Evaluation Model to rank the challenges facing OBT in Tanzania. The most prevalent challenges that are critical for effective OBT in Tanzania are identified and presented. The study reveals that the major challenges in descending order are Shortage of maritime simulators to complement OBT, Lack of ocean going vessels flying Tanzanian flag, and Lack of dedicated training ships. On the other hand, the minor challenges in descending order for effective OBT in Tanzania are Ineffective enforcement of Tanzania merchant shipping Act 2003, Decline of fleet owned and operated by SINOTASHIP, Shortage of merchant vessels undertaking coastal shipping in Tanzania waters, and Scarcity of qualified officers for effective OBT. The future extension of this study could be the analysis of the Tanzania Investment Policy in the Maritime Transport and Port Sector.
The telecommunications sector in Saudi Arabia is continuously seeking to a close relationship wit... more The telecommunications sector in Saudi Arabia is continuously seeking to a close relationship with their customers. Most telecom companies have Customer Relationship Management (CRM) system. However, implementing CRM systems have a low success rate. This paper aims to propose a model that helps the telecom companies to increase the level of implementing successful CRM system. A model is drawn to identify the critical success factors that contribute to successful CRM system in Saudi telecommunication sector. Seven basic hypotheses were tested, as parts of a theoretical model of successful CRM system. Data was collected through a questionnaire. The empirical analysis was carried out using a structural equation model and regression. In addition, follow-up interviews were conducted with a small number of top managers. Data obtained from the questionnaire was triangulated with data gathered from follow-up interviews. The findings revealed that the seven hypotheses were supported and lead to CRM success.
The Catalogue aims to stimulate fair evaluation and use of STM journals worldwide, adhering to th... more The Catalogue aims to stimulate fair evaluation and use of STM journals worldwide, adhering to the principles of practicability, novelty, internationality and rationality of scale.
AIRCC's International Journal on Cybernetics & Informatics (IJCI) is an open access-Computer Scie... more AIRCC's International Journal on Cybernetics & Informatics (IJCI) is an open access-Computer Science Conference Proceedings series that welcomes nonprofit conferences* to publish their proceedings / post conference proceedings. This series intends to focus on publishing high quality papers to help the scientific community furthering our goal to preserve and disseminate scientific knowledge. Conference proceedings are accepted for publication in International Journal on Cybernetics & Informatics (IJCI) based on peer-reviewed full papers and revised short papers that target international scientific community and latest Computer Science and Information Technology trends. Our mission is to provide the most valuable publication service.
International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-rev... more International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-reviewed and refereed open access journal that publishes articles which contribute new results in all areas of the Business Information Systems Strategies. A business information system is the study of merging new information technology in the field of business management. The emphasis of implementing Business Information systems is to improve the effectiveness and efficiency of an organization. This journal publishes research and case study papers related to development of information technology based business strategies, cross-cultural issues, and global organizational systems. This journal aims to provide a platform for exchanging ideas in new emerging trends that needs more focus and exposure and will attempt to publish proposals that strengthen our goals.
The telecommunications sector in Saudi Arabia is continuously seeking to a close relationship wit... more The telecommunications sector in Saudi Arabia is continuously seeking to a close relationship with their customers. Most telecom companies have Customer Relationship Management (CRM) system. However, implementing CRM systems have a low success rate. This paper aims to propose a model that helps the telecom companies to increase the level of implementing successful CRM system. A model is drawn to identify the critical success factors that contribute to successful CRM system in Saudi telecommunication sector. Seven basic hypotheses were tested, as parts of a theoretical model of successful CRM system. Data was collected through a questionnaire. The empirical analysis was carried out using a structural equation model and regression. In addition, follow-up interviews were conducted with a small number of top managers. Data obtained from the questionnaire was triangulated with data gathered from follow-up interviews. The findings revealed that the seven hypotheses were supported and lead to CRM success.
Relationships are strongly embedded in Indian culture due to its high-context nature. Because of ... more Relationships are strongly embedded in Indian culture due to its high-context nature. Because of this, the role of relationship marketing has been advanced in a variety of services viz., banking, retailing, telecom, etc and hence the competition amongst various service providers has increased. Traditionally, relationship management used to be personal interaction based phenomenon but with IT as an enabler for online channels, the need for creating and growing relationships have transpired in a big way. With the advent of technological changes in the business environment, customers are seeking better alternatives to reduce the frequency of visiting the bank branch physically and are relying more on the virtual mode for transacting. Hence, banks and other service organizations are strongly focussing on the digital (online) channels for facilitating monetary transactions and hence gaining competitive advantage. In the virtual mode, the concept of relationships appears to be unrealistic due to the absence of human interface. However, significant studies have been conducted in this regard which focus on the influence of relationship quality factors viz., trust, commitment, satisfaction, etc. towards adopting the online channel for carrying out financial transactions. Relationship quality focuses on evaluating the strength of relationships, which affects customer loyalty. There exists a dearth of such significant studies in the Indian context. The present research will focus on bridging this gap in the literature. This paper will follow a causal research design for empirically analysing the impact of RQ factors towards adopting online mode for banking transactions. It will also investigate the future intentions of the customers toward using the online channels for carrying out financial transactions.
International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-rev... more International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-reviewed and refereed open access journal that publishes articles which contribute new results in all areas of the Business Information Systems Strategies. A business information system is the study of merging new information technology in the field of business management. The emphasis of implementing Business Information systems is to improve the effectiveness and efficiency of an organization. This journal publishes research and case study papers related to development of information technology based business strategies, cross-cultural issues, and global organizational systems. This journal aims to provide a platform for exchanging ideas in new emerging trends that needs more focus and exposure and will attempt to publish proposals that strengthen our goals.
The technology based self service banking (TBSSB) refers to automated banking services that custo... more The technology based self service banking (TBSSB) refers to automated banking services that customer avail in self service mode using various electronic banking channels, without any interaction with bank employees. This paper investigates the relationship between key dimensions (factors) of TBSSB service quality and Customer Satisfaction. A structured questionnaire was formulated by identifying and adapting attributes on the basis of past studies on service quality of automated services and customer satisfaction. Data was collected from sample of bank customers in India. The collected data was divided into two sub-samples of equal size. The TBSSB service quality and customer satisfaction dimensions were identified by conducting an exploratory factor analysis (EFA) on the half of the collected data using SPSS 16.0 software. Factor structure was confirmed by conducting confirmatory factor analysis (CFA) using AMOS 20.0 software on the remaining half of the collected data. The proposed model was empirically tested for uni-dimensionality, reliability, and validity. AMOS 20.0 was also used to examine the link amid TBSSB service quality and Customer Satisfaction by testing hypotheses using structural equation modeling (SEM). This study may help banks' management to investigate the customers' quality perceptions about TBSSB services, thereby helping banks to formulate strategies to improve the quality of service and customer satisfaction. KEYWORDS Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), Technology based self service banking (TBSSB), structural equation modeling (SEM), India
In context-aware trust evaluation, using ontology tree is a popular approach to represent the rel... more In context-aware trust evaluation, using ontology tree is a popular approach to represent the relation between contexts. Usually, similarity between two contexts is computed using these trees. Therefore, the performance of trust evaluation highly depends on the quality of ontology trees. Fairness or granularity consistency is one of the major limitations affecting the quality of ontology tree. This limitation refers to inequality of semantic similarity in the most ontology trees. In other words, semantic similarity of every two adjacent nodes is unequal in these trees. It deteriorates the performance of contexts similarity computation. We overcome this limitation by weighting tree edges based on their semantic similarity. Weight of each edge is computed using Normalized Similarity Score (NSS) method. This method is based on frequencies of concepts (words) co-occurrences in the pages indexed by search engines. Our experiments represent the better performance of the proposed approach in comparison with established trust evaluation approaches. The suggested approach can enhance efficiency of any solution which models semantic relations by ontology tree.
The Internet has escorted in mammothalterations in the marketing strategy by coalescing many dive... more The Internet has escorted in mammothalterations in the marketing strategy by coalescing many diversities of business models involving affiliate marketing, direct sales, viral marketing and marketing online. It has been evidenced that blogs play an imperative role in facilitating customers to form a buying decision. In fact, blogs have an upshot on purchase behavior far more than the social networking platforms. Blogs have unremittingly garnered a reliable audience. When the demonstrative bond between the blogger and the consumers gets very substantial, it can lead the latter to really build a buying decision. The impact of blogs is so intense that it is sometimes stated as "Blogging Effect" on buying behavior. The present study is an endeavor to derive the two important mathematical instigation of the "blogging effect"-1) To determine the average numbers of customers who purchases the products after reading the ݐݏݑܥ݃ݒܣ,blog ሺሻ , and 2) Average time (in seconds) the customer takes to read the blogs, .ሻݐሺݐܹ݅ܽ݃ݒܣ The study can be a channeled cradle for companies who are expending blogs as one of the medium for online marketing.
In the emergence of transformative global economy, information system has became a necessity in b... more In the emergence of transformative global economy, information system has became a necessity in businesses to obtain organizations operational excellence, adaptation to new business models, improved decision making and providing exceptional customer service, and eventual competitive advantage of the enterprise setting while keeping business alliances. This paper presents sectors of economy serviced by the pre-industry developers, explores the evolution of computer-based information system designed and developed by pre-industry system developers, and examine the effects of an information system in business to countervail indentified recurring problems. Nineteen of forty-six identified sectors of economy falls in the categories of primary, secondary, tertiary, quarternary and quinary were the recipient of computer-based system designed and developed. There have been several effects of computer-based systems to organizations, including the implied relevance to their business processes, continuum process improvement, business process reengineering, business driver and facilitator, and customer satisfaction.
Business intelligence (BI) is formulation of business strategies which help organizations to achi... more Business intelligence (BI) is formulation of business strategies which help organizations to achieve its objectives and to predict its future. Data mining is often referred as BI in the domain of business. One of the major tasks in data mining is Association Rule Mining (ARM). ARM techniques incorporated in BI systems can be utilized in business decision-making such as retail shelf management, catalog design, customer segmentation, cross-selling, quality improvement and bundling products marketing. ARM technique is used for the identification of frequent itemsets from huge databases and then generating strong association rules by considering each item having same value. But in a large number of real world applications, items have different values according to their impact on the respective decision making processes. Traditional ARM techniques cannot fulfil the arising demands from these applications. The data mining researchers are continuously improving the quality of ARM technique by incorporating the utility of items. The utility of item is decided by its contribution towards the business profit or quantity of the item sold, etc. Hence Utility mining focuses on identifying the itemsets with high utilities. Jyothi et al proposed HURI algorithm in [2] for producing high utility rare itemset according to users' interest. An algorithm Transaction Profitability using HURI [TPHURI] is proposed in this paper which is a modified version of HURI. TPHURI finds profitable transactions consisting of high utility rare items and also finds the share of such items in the overall profit of the transactions.
The focus of agile in software development methods and practices. How to take effective methods i... more The focus of agile in software development methods and practices. How to take effective methods in use have received less attention. Especially in a large organization is not a little to take in agile methods to use. This paper discusses the adoption and level of experience of the use of agile practices in three companies in the software development company wide contacts in Jordan. The more practices that relied on large-scale flexibility to measure the progress made by the code work, that the developers efforts to the task of estimating, to the use of coding standards, and the lack of overtime continuous, has a team to develop their own operations, to use the limited documentation, and to have the team in one place facility. The adoption of agile practices of the test, any test of the first unit tests and automated, and low. Some can only appear agile practices without the adoption of a conscious, because developers find them useful. So it seems that an emergency operation aimed at agility may also neglect the important agile practices.
International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peerrevi... more International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peerreviewed and refereed open access journal that publishes articles which contribute new results in all areas of the Business Information Systems Strategies. A business information system is the study of merging new information technology in the field of business management. The emphasis of implementing Business Information systems is to improve the effectiveness and efficiency of an organization. This journal publishes research and case study papers related to development of information technology based business strategies, cross-cultural issues, and global organizational systems. This journal aims to provide a platform for exchanging ideas in new emerging trends that needs more focus and exposure and will attempt to publish proposals that strengthen our goals.
International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-rev... more International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-reviewed and refereed open access journal that publishes articles which contribute new results in all areas of the Business Information Systems Strategies. A business information system is the study of merging new information technology in the field of business management. The emphasis of implementing Business Information systems is to improve the effectiveness and efficiency of an organization. This journal publishes research and case study papers related to development of information technology based business strategies, cross-cultural issues, and global organizational systems. This journal aims to provide a platform for exchanging ideas in new emerging trends that needs more focus and exposure and will attempt to publish proposals that strengthen our goals.
International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-rev... more International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-reviewed and refereed open access journal that publishes articles which contribute new results in all areas of the Business Information Systems Strategies. A business information system is the study of merging new information technology in the field of business management. The emphasis of implementing Business Information systems is to improve the effectiveness and efficiency of an organization. This journal publishes research and case study papers related to development of information technology based business strategies, cross-cultural issues, and global organizational systems. This journal aims to provide a platform for exchanging ideas in new emerging trends that needs more focus and exposure and will attempt to publish proposals that strengthen our goals.
International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-rev... more International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-reviewed and refereed open access journal that publishes articles which contribute new results in all areas of the Business Information Systems Strategies. A business information system is the study of merging new information technology in the field of business management. The emphasis of implementing Business Information systems is to improve the effectiveness and efficiency of an organization. This journal publishes research and case study papers related to development of information technology based business strategies, cross-cultural issues, and global organizational systems. This journal aims to provide a platform for exchanging ideas in new emerging trends that needs more focus and exposure and will attempt to publish proposals that strengthen our goals.
International Journal of Business Information Systems Strategies (IJBISS) , 2019
Effective OBT is part and parcel of quality MET provided by any maritime institute. To know the c... more Effective OBT is part and parcel of quality MET provided by any maritime institute. To know the current status of the effectiveness of the OBT in Tanzania, the present study applies Extended DEMATEL Model to evaluate the challenges facing OBT in Tanzania. We firstly use expert opinions to identify the challenges and we then apply the Evaluation Model to rank the challenges facing OBT in Tanzania. The most prevalent challenges that are critical for effective OBT in Tanzania are identified and presented. The study reveals that the major challenges in descending order are Shortage of maritime simulators to complement OBT, Lack of ocean going vessels flying Tanzanian flag, and Lack of dedicated training ships. On the other hand, the minor challenges in descending order for effective OBT in Tanzania are Ineffective enforcement of Tanzania merchant shipping Act 2003, Decline of fleet owned and operated by SINOTASHIP, Shortage of merchant vessels undertaking coastal shipping in Tanzania waters, and Scarcity of qualified officers for effective OBT. The future extension of this study could be the analysis of the Tanzania Investment Policy in the Maritime Transport and Port Sector.
The telecommunications sector in Saudi Arabia is continuously seeking to a close relationship wit... more The telecommunications sector in Saudi Arabia is continuously seeking to a close relationship with their customers. Most telecom companies have Customer Relationship Management (CRM) system. However, implementing CRM systems have a low success rate. This paper aims to propose a model that helps the telecom companies to increase the level of implementing successful CRM system. A model is drawn to identify the critical success factors that contribute to successful CRM system in Saudi telecommunication sector. Seven basic hypotheses were tested, as parts of a theoretical model of successful CRM system. Data was collected through a questionnaire. The empirical analysis was carried out using a structural equation model and regression. In addition, follow-up interviews were conducted with a small number of top managers. Data obtained from the questionnaire was triangulated with data gathered from follow-up interviews. The findings revealed that the seven hypotheses were supported and lead to CRM success.
The Catalogue aims to stimulate fair evaluation and use of STM journals worldwide, adhering to th... more The Catalogue aims to stimulate fair evaluation and use of STM journals worldwide, adhering to the principles of practicability, novelty, internationality and rationality of scale.
AIRCC's International Journal on Cybernetics & Informatics (IJCI) is an open access-Computer Scie... more AIRCC's International Journal on Cybernetics & Informatics (IJCI) is an open access-Computer Science Conference Proceedings series that welcomes nonprofit conferences* to publish their proceedings / post conference proceedings. This series intends to focus on publishing high quality papers to help the scientific community furthering our goal to preserve and disseminate scientific knowledge. Conference proceedings are accepted for publication in International Journal on Cybernetics & Informatics (IJCI) based on peer-reviewed full papers and revised short papers that target international scientific community and latest Computer Science and Information Technology trends. Our mission is to provide the most valuable publication service.
International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-rev... more International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-reviewed and refereed open access journal that publishes articles which contribute new results in all areas of the Business Information Systems Strategies. A business information system is the study of merging new information technology in the field of business management. The emphasis of implementing Business Information systems is to improve the effectiveness and efficiency of an organization. This journal publishes research and case study papers related to development of information technology based business strategies, cross-cultural issues, and global organizational systems. This journal aims to provide a platform for exchanging ideas in new emerging trends that needs more focus and exposure and will attempt to publish proposals that strengthen our goals.
The telecommunications sector in Saudi Arabia is continuously seeking to a close relationship wit... more The telecommunications sector in Saudi Arabia is continuously seeking to a close relationship with their customers. Most telecom companies have Customer Relationship Management (CRM) system. However, implementing CRM systems have a low success rate. This paper aims to propose a model that helps the telecom companies to increase the level of implementing successful CRM system. A model is drawn to identify the critical success factors that contribute to successful CRM system in Saudi telecommunication sector. Seven basic hypotheses were tested, as parts of a theoretical model of successful CRM system. Data was collected through a questionnaire. The empirical analysis was carried out using a structural equation model and regression. In addition, follow-up interviews were conducted with a small number of top managers. Data obtained from the questionnaire was triangulated with data gathered from follow-up interviews. The findings revealed that the seven hypotheses were supported and lead to CRM success.
Relationships are strongly embedded in Indian culture due to its high-context nature. Because of ... more Relationships are strongly embedded in Indian culture due to its high-context nature. Because of this, the role of relationship marketing has been advanced in a variety of services viz., banking, retailing, telecom, etc and hence the competition amongst various service providers has increased. Traditionally, relationship management used to be personal interaction based phenomenon but with IT as an enabler for online channels, the need for creating and growing relationships have transpired in a big way. With the advent of technological changes in the business environment, customers are seeking better alternatives to reduce the frequency of visiting the bank branch physically and are relying more on the virtual mode for transacting. Hence, banks and other service organizations are strongly focussing on the digital (online) channels for facilitating monetary transactions and hence gaining competitive advantage. In the virtual mode, the concept of relationships appears to be unrealistic due to the absence of human interface. However, significant studies have been conducted in this regard which focus on the influence of relationship quality factors viz., trust, commitment, satisfaction, etc. towards adopting the online channel for carrying out financial transactions. Relationship quality focuses on evaluating the strength of relationships, which affects customer loyalty. There exists a dearth of such significant studies in the Indian context. The present research will focus on bridging this gap in the literature. This paper will follow a causal research design for empirically analysing the impact of RQ factors towards adopting online mode for banking transactions. It will also investigate the future intentions of the customers toward using the online channels for carrying out financial transactions.
International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-rev... more International Journal of Business Information Systems Strategies (IJBISS) is a Quarterly peer-reviewed and refereed open access journal that publishes articles which contribute new results in all areas of the Business Information Systems Strategies. A business information system is the study of merging new information technology in the field of business management. The emphasis of implementing Business Information systems is to improve the effectiveness and efficiency of an organization. This journal publishes research and case study papers related to development of information technology based business strategies, cross-cultural issues, and global organizational systems. This journal aims to provide a platform for exchanging ideas in new emerging trends that needs more focus and exposure and will attempt to publish proposals that strengthen our goals.
The technology based self service banking (TBSSB) refers to automated banking services that custo... more The technology based self service banking (TBSSB) refers to automated banking services that customer avail in self service mode using various electronic banking channels, without any interaction with bank employees. This paper investigates the relationship between key dimensions (factors) of TBSSB service quality and Customer Satisfaction. A structured questionnaire was formulated by identifying and adapting attributes on the basis of past studies on service quality of automated services and customer satisfaction. Data was collected from sample of bank customers in India. The collected data was divided into two sub-samples of equal size. The TBSSB service quality and customer satisfaction dimensions were identified by conducting an exploratory factor analysis (EFA) on the half of the collected data using SPSS 16.0 software. Factor structure was confirmed by conducting confirmatory factor analysis (CFA) using AMOS 20.0 software on the remaining half of the collected data. The proposed model was empirically tested for uni-dimensionality, reliability, and validity. AMOS 20.0 was also used to examine the link amid TBSSB service quality and Customer Satisfaction by testing hypotheses using structural equation modeling (SEM). This study may help banks' management to investigate the customers' quality perceptions about TBSSB services, thereby helping banks to formulate strategies to improve the quality of service and customer satisfaction. KEYWORDS Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), Technology based self service banking (TBSSB), structural equation modeling (SEM), India
In context-aware trust evaluation, using ontology tree is a popular approach to represent the rel... more In context-aware trust evaluation, using ontology tree is a popular approach to represent the relation between contexts. Usually, similarity between two contexts is computed using these trees. Therefore, the performance of trust evaluation highly depends on the quality of ontology trees. Fairness or granularity consistency is one of the major limitations affecting the quality of ontology tree. This limitation refers to inequality of semantic similarity in the most ontology trees. In other words, semantic similarity of every two adjacent nodes is unequal in these trees. It deteriorates the performance of contexts similarity computation. We overcome this limitation by weighting tree edges based on their semantic similarity. Weight of each edge is computed using Normalized Similarity Score (NSS) method. This method is based on frequencies of concepts (words) co-occurrences in the pages indexed by search engines. Our experiments represent the better performance of the proposed approach in comparison with established trust evaluation approaches. The suggested approach can enhance efficiency of any solution which models semantic relations by ontology tree.
The Internet has escorted in mammothalterations in the marketing strategy by coalescing many dive... more The Internet has escorted in mammothalterations in the marketing strategy by coalescing many diversities of business models involving affiliate marketing, direct sales, viral marketing and marketing online. It has been evidenced that blogs play an imperative role in facilitating customers to form a buying decision. In fact, blogs have an upshot on purchase behavior far more than the social networking platforms. Blogs have unremittingly garnered a reliable audience. When the demonstrative bond between the blogger and the consumers gets very substantial, it can lead the latter to really build a buying decision. The impact of blogs is so intense that it is sometimes stated as "Blogging Effect" on buying behavior. The present study is an endeavor to derive the two important mathematical instigation of the "blogging effect"-1) To determine the average numbers of customers who purchases the products after reading the ݐݏݑܥ݃ݒܣ,blog ሺሻ , and 2) Average time (in seconds) the customer takes to read the blogs, .ሻݐሺݐܹ݅ܽ݃ݒܣ The study can be a channeled cradle for companies who are expending blogs as one of the medium for online marketing.
In the emergence of transformative global economy, information system has became a necessity in b... more In the emergence of transformative global economy, information system has became a necessity in businesses to obtain organizations operational excellence, adaptation to new business models, improved decision making and providing exceptional customer service, and eventual competitive advantage of the enterprise setting while keeping business alliances. This paper presents sectors of economy serviced by the pre-industry developers, explores the evolution of computer-based information system designed and developed by pre-industry system developers, and examine the effects of an information system in business to countervail indentified recurring problems. Nineteen of forty-six identified sectors of economy falls in the categories of primary, secondary, tertiary, quarternary and quinary were the recipient of computer-based system designed and developed. There have been several effects of computer-based systems to organizations, including the implied relevance to their business processes, continuum process improvement, business process reengineering, business driver and facilitator, and customer satisfaction.
Business intelligence (BI) is formulation of business strategies which help organizations to achi... more Business intelligence (BI) is formulation of business strategies which help organizations to achieve its objectives and to predict its future. Data mining is often referred as BI in the domain of business. One of the major tasks in data mining is Association Rule Mining (ARM). ARM techniques incorporated in BI systems can be utilized in business decision-making such as retail shelf management, catalog design, customer segmentation, cross-selling, quality improvement and bundling products marketing. ARM technique is used for the identification of frequent itemsets from huge databases and then generating strong association rules by considering each item having same value. But in a large number of real world applications, items have different values according to their impact on the respective decision making processes. Traditional ARM techniques cannot fulfil the arising demands from these applications. The data mining researchers are continuously improving the quality of ARM technique by incorporating the utility of items. The utility of item is decided by its contribution towards the business profit or quantity of the item sold, etc. Hence Utility mining focuses on identifying the itemsets with high utilities. Jyothi et al proposed HURI algorithm in [2] for producing high utility rare itemset according to users' interest. An algorithm Transaction Profitability using HURI [TPHURI] is proposed in this paper which is a modified version of HURI. TPHURI finds profitable transactions consisting of high utility rare items and also finds the share of such items in the overall profit of the transactions.
The focus of agile in software development methods and practices. How to take effective methods i... more The focus of agile in software development methods and practices. How to take effective methods in use have received less attention. Especially in a large organization is not a little to take in agile methods to use. This paper discusses the adoption and level of experience of the use of agile practices in three companies in the software development company wide contacts in Jordan. The more practices that relied on large-scale flexibility to measure the progress made by the code work, that the developers efforts to the task of estimating, to the use of coding standards, and the lack of overtime continuous, has a team to develop their own operations, to use the limited documentation, and to have the team in one place facility. The adoption of agile practices of the test, any test of the first unit tests and automated, and low. Some can only appear agile practices without the adoption of a conscious, because developers find them useful. So it seems that an emergency operation aimed at agility may also neglect the important agile practices.
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