This study used the concept of stimulus-organism-response (SOR) to test the environmental stimuli... more This study used the concept of stimulus-organism-response (SOR) to test the environmental stimuli, such as store environment, social factor, and fashion involvement, to the impulsive buying behavior mediated by customer‟s emotional gratification and its ef fect on post-purchase. SOR‟s basic assumption explains that change of behavior of an organism is influenced by the quality of stimulus, which is similar to the learning process. The population of the study is the customer of the Matahari Departement Store in Ambon city. The sample number was determined by purposive sampling with 223 respondents. Structural equation modeling (SEM) was used for data analysis. 9 hypotheses were tested; 8 accounted for the direct causative; 1 accounted for the moderation factor, and another accounted for the mediation factor. The result showed that 2 insignificant factors; the store environment and emotional gratification to the impulsive buying of the customer.
Abstrack: Reality in condition of kota Ambon post-horizontal conflict and along with improvement ... more Abstrack: Reality in condition of kota Ambon post-horizontal conflict and along with improvement in security situation also economy restoration has been conducted by the government, it is proved in economy growth in kota Ambon reaching 5% in 2008 compared with 0% in 1999. These conditions has encourage business activities in general, affecting commercial growth, in this case the growth of modern markets which is vying in attracting as many customers they can get to shops and how to deliver best service toward consumers. This study has the objective to test stimulus which is given from store’s environment and store’s social factor toward impulsive buying tendency mediated by positive emotion of consumers at Matahari departement store in Kota Ambon. This study is an explanatory research. Population of this study is consumers who shops in Matahari Department Store in Kota Ambon. With respondent for 128 people, sampling determination is using purposive sampling method. Data analysis tec...
Paper ini mendiskusikan aspek penting dari transfer pengetahuan (knowledge transfer) dalam kontek... more Paper ini mendiskusikan aspek penting dari transfer pengetahuan (knowledge transfer) dalam konteks perusahaan multinasional. Studi literatur dilakukan dengan mengakses database Emerald Insight dengan kata kunci "knowledge transfer” dan "Multinational Corporation”. Database yang diakses dari tahun 2005 sampai 2015 dan diperoleh 15 artikel jurnal. Hasilnya menunjukkan bahwa untuk meningkatkan keunggulan kompetitif dari perusahaan multinasional maka aktivitas sumberdaya manusia perlu difokuskan pada pengembangan kemampuan internasional. Perusahaan-perusahaan yang telah berhasil mengglobalkan aktivitas sumberdaya manusianya memberikan lima karakteristik penting. Perusahaan multinasional perlu mengelola pengetahuan yang dimiliki oleh SDM-nya dan melakukan desiminasi melalui transfer pengetahuan. Kata kunci: Transfer pengetahuan, Perusahaan multinasional, Keunggulan kompetitif, Kemampuan internasional, Sumberdaya manusia
Cutaneous lupus erythematosus (CLE) is an autoimmune skin disorder that is characterized by an an... more Cutaneous lupus erythematosus (CLE) is an autoimmune skin disorder that is characterized by an anti‐epidermal lymphocytic infiltrate invading the dermo‐epidermal junction, causing an interface dermatitis (ID). Pathogenesis of CLE has been linked to activation of innate immunity. NKG2D is an innate immune receptor on NK cells and distinct T‐cell populations. The NKG2D ligands MHC class I polypeptide‐related sequence A and B (MICA, MICB) have been associated to CLE susceptibility. Our gene microarray analyses of chronic discoid lupus erythematosus (CDLE) skin lesions, separated in epidermal, junctional and dermal skin areas via laser microdissection, revealed a high expression of NKG2D in the lymphocytic infiltrate and led us to further investigate the role of NKG2D in CLE. Pathway analyses showed a strong “interferon (IFN) signature” and vast activation of innate immune response pathways (TLR, RIG‐I, cytosolic DNA sensing, JAK/STAT) in CDLE, that expressed the high NKG2D signal. Immu...
This study has the objective to test stimulus which is given from store environment and store soc... more This study has the objective to test stimulus which is given from store environment and store social factor toward impulse buying tendency mediated by positive emotion of consumers at Matahari departement store in Ambon City. This study is an explanatory research. Population of this study is consumers who shops in Matahari Department Store in Ambon City. With respondent for 128 people, sampling determination is using purposive sampling method. Data analysis technique in this study is using path analysis. Result of the analysis showed that there are direct effects from physical environment and social aspect of the store toward consumer's positive emotion and toward impulse buying tendency. Result of this study also revealed that there are direct effects of consumer's positive emotion toward impulse buying tendency and indirect effects of store's environment stimulus and store's social factor toward impulse buying tendency mediated by consumer's positive emotion.
Research is a descriptive study with survey method. It is titled with “The Analysis of The Elemen... more Research is a descriptive study with survey method. It is titled with “The Analysis of The Elements of Citra Hand Body Lotion’s Brand Equity (A Survey over The Female Students of Faculty of Economic, Malang University of Muhammadiyah).The objective of research is to understand the customer’s awareness rate on Citra Hand Body Lotion, to acknowledge what attributes are related to Citra Hand Body Lotion which are associated with the brand image, to examine the customer’s perceived quality of Citra Hand Body Lotion, and to observed the customer loyalty rate of Citra Hand Body Lotion. It is indicated that top of mind for Citra Hand Body Lotion’s is counted for 89 or 89 %. Result of brand loyalty variable shows that respondent may be classified as switcher. Cochran Test determines that the association which is producing the brand image of Citra Hand Body Lotion is the attribute of softening and humidifying benefits. Result of the analysis of importance-performance diagram insists that the...
In den Studiensemestern vermitteltes theoretisches Wissen muss in der Praxis, also insbesondere i... more In den Studiensemestern vermitteltes theoretisches Wissen muss in der Praxis, also insbesondere im betrieblichen Umfeld angewendet, geubt und vertieft werden. Aus diesem Grunde ist an allen IT-Studiengangen von Fachhochschulen vorgesehen, dass die Studierenden ein bzw. zwei Semester in geeigneten Betrieben oder Dienststellen (Praxisstellen) praktische Erfahrungen und Kenntnisse erlangen, welche den Lehrstoff vertiefen bzw. erganzen. Ob nun ein oder zwei Praxissemester abzuleisten sind und um welche Semester es sich dabei handelt, kann von Fachhochschule zu Fachhochschule verschieden sein. An der Fachhochschule Furtwangen sind es in den IT-Studiengangen normalerweise das 3. und 6. Semester. Ein praktisches Studiensemester umfasst i. d. R. 20 Wochen praktischer Tatigkeit im Berufsfeld inklusive der von der Fachhochschule angebotenen Lehrveranstaltungen zur Vor- und Nachbereitung des praktischen Studiensemesters. Studierende werden wahrend des praktischen Studiensemesters von der Fachhochschule betreut. Dies erfolgt in der Regel durch vier Stunden Betreuung je Studierende. Die Fachhochschule arbeitet in allen die berufspraktische Ausbildung der Studierenden betreffenden Fragen mit der Praxisstelle zusammen. Die Fachhochschule bietet eine vorbereitende und eine nachbereitende Lehrveranstaltung an. Beide Veranstaltungen zusammen werden durch den Schein fur das Seminar praktisches Studiensemester testiert. Daneben findet auch eine Betreuung vor Ort durch den verantwortlichen Dozenten statt. Ein praktisches Studiensemester ist anerkannt, wenn sowohl der Praxisteil anerkannt als auch der Schein fur das Seminar „Studiensemester in der Praxis“ erbracht wurde.
This study has the objective to test stimulus which is given from store environment and store soc... more This study has the objective to test stimulus which is given from store environment and store social factor toward impulse buying tendency mediated by positive emotion of consumers at Matahari departement store in Ambon City. This study is an explanatory research. Population of this study is consumers who shops in Matahari Department Store in Ambon City. With respondent for 128 people, sampling determination is using purposive sampling method. Data analysis technique in this study is using path analysis. Result of the analysis showed that there are direct effects from physical environment and social aspect of the store toward consumer’s positive emotion and toward impulse buying tendency. Result of this study also revealed that there are direct effects of consumer’s positive emotion toward impulse buying tendency and indirect effects of store’s environment stimulus and store’s social factor toward impulse buying tendency mediated by consumer’s positive emotion.
This study used the concept of stimulus-organism-response (SOR) to test the environmental stimuli... more This study used the concept of stimulus-organism-response (SOR) to test the environmental stimuli, such as store environment, social factor, and fashion involvement, to the impulsive buying behavior mediated by customer‟s emotional gratification and its ef fect on post-purchase. SOR‟s basic assumption explains that change of behavior of an organism is influenced by the quality of stimulus, which is similar to the learning process. The population of the study is the customer of the Matahari Departement Store in Ambon city. The sample number was determined by purposive sampling with 223 respondents. Structural equation modeling (SEM) was used for data analysis. 9 hypotheses were tested; 8 accounted for the direct causative; 1 accounted for the moderation factor, and another accounted for the mediation factor. The result showed that 2 insignificant factors; the store environment and emotional gratification to the impulsive buying of the customer.
Abstrack: Reality in condition of kota Ambon post-horizontal conflict and along with improvement ... more Abstrack: Reality in condition of kota Ambon post-horizontal conflict and along with improvement in security situation also economy restoration has been conducted by the government, it is proved in economy growth in kota Ambon reaching 5% in 2008 compared with 0% in 1999. These conditions has encourage business activities in general, affecting commercial growth, in this case the growth of modern markets which is vying in attracting as many customers they can get to shops and how to deliver best service toward consumers. This study has the objective to test stimulus which is given from store’s environment and store’s social factor toward impulsive buying tendency mediated by positive emotion of consumers at Matahari departement store in Kota Ambon. This study is an explanatory research. Population of this study is consumers who shops in Matahari Department Store in Kota Ambon. With respondent for 128 people, sampling determination is using purposive sampling method. Data analysis tec...
Paper ini mendiskusikan aspek penting dari transfer pengetahuan (knowledge transfer) dalam kontek... more Paper ini mendiskusikan aspek penting dari transfer pengetahuan (knowledge transfer) dalam konteks perusahaan multinasional. Studi literatur dilakukan dengan mengakses database Emerald Insight dengan kata kunci "knowledge transfer” dan "Multinational Corporation”. Database yang diakses dari tahun 2005 sampai 2015 dan diperoleh 15 artikel jurnal. Hasilnya menunjukkan bahwa untuk meningkatkan keunggulan kompetitif dari perusahaan multinasional maka aktivitas sumberdaya manusia perlu difokuskan pada pengembangan kemampuan internasional. Perusahaan-perusahaan yang telah berhasil mengglobalkan aktivitas sumberdaya manusianya memberikan lima karakteristik penting. Perusahaan multinasional perlu mengelola pengetahuan yang dimiliki oleh SDM-nya dan melakukan desiminasi melalui transfer pengetahuan. Kata kunci: Transfer pengetahuan, Perusahaan multinasional, Keunggulan kompetitif, Kemampuan internasional, Sumberdaya manusia
Cutaneous lupus erythematosus (CLE) is an autoimmune skin disorder that is characterized by an an... more Cutaneous lupus erythematosus (CLE) is an autoimmune skin disorder that is characterized by an anti‐epidermal lymphocytic infiltrate invading the dermo‐epidermal junction, causing an interface dermatitis (ID). Pathogenesis of CLE has been linked to activation of innate immunity. NKG2D is an innate immune receptor on NK cells and distinct T‐cell populations. The NKG2D ligands MHC class I polypeptide‐related sequence A and B (MICA, MICB) have been associated to CLE susceptibility. Our gene microarray analyses of chronic discoid lupus erythematosus (CDLE) skin lesions, separated in epidermal, junctional and dermal skin areas via laser microdissection, revealed a high expression of NKG2D in the lymphocytic infiltrate and led us to further investigate the role of NKG2D in CLE. Pathway analyses showed a strong “interferon (IFN) signature” and vast activation of innate immune response pathways (TLR, RIG‐I, cytosolic DNA sensing, JAK/STAT) in CDLE, that expressed the high NKG2D signal. Immu...
This study has the objective to test stimulus which is given from store environment and store soc... more This study has the objective to test stimulus which is given from store environment and store social factor toward impulse buying tendency mediated by positive emotion of consumers at Matahari departement store in Ambon City. This study is an explanatory research. Population of this study is consumers who shops in Matahari Department Store in Ambon City. With respondent for 128 people, sampling determination is using purposive sampling method. Data analysis technique in this study is using path analysis. Result of the analysis showed that there are direct effects from physical environment and social aspect of the store toward consumer's positive emotion and toward impulse buying tendency. Result of this study also revealed that there are direct effects of consumer's positive emotion toward impulse buying tendency and indirect effects of store's environment stimulus and store's social factor toward impulse buying tendency mediated by consumer's positive emotion.
Research is a descriptive study with survey method. It is titled with “The Analysis of The Elemen... more Research is a descriptive study with survey method. It is titled with “The Analysis of The Elements of Citra Hand Body Lotion’s Brand Equity (A Survey over The Female Students of Faculty of Economic, Malang University of Muhammadiyah).The objective of research is to understand the customer’s awareness rate on Citra Hand Body Lotion, to acknowledge what attributes are related to Citra Hand Body Lotion which are associated with the brand image, to examine the customer’s perceived quality of Citra Hand Body Lotion, and to observed the customer loyalty rate of Citra Hand Body Lotion. It is indicated that top of mind for Citra Hand Body Lotion’s is counted for 89 or 89 %. Result of brand loyalty variable shows that respondent may be classified as switcher. Cochran Test determines that the association which is producing the brand image of Citra Hand Body Lotion is the attribute of softening and humidifying benefits. Result of the analysis of importance-performance diagram insists that the...
In den Studiensemestern vermitteltes theoretisches Wissen muss in der Praxis, also insbesondere i... more In den Studiensemestern vermitteltes theoretisches Wissen muss in der Praxis, also insbesondere im betrieblichen Umfeld angewendet, geubt und vertieft werden. Aus diesem Grunde ist an allen IT-Studiengangen von Fachhochschulen vorgesehen, dass die Studierenden ein bzw. zwei Semester in geeigneten Betrieben oder Dienststellen (Praxisstellen) praktische Erfahrungen und Kenntnisse erlangen, welche den Lehrstoff vertiefen bzw. erganzen. Ob nun ein oder zwei Praxissemester abzuleisten sind und um welche Semester es sich dabei handelt, kann von Fachhochschule zu Fachhochschule verschieden sein. An der Fachhochschule Furtwangen sind es in den IT-Studiengangen normalerweise das 3. und 6. Semester. Ein praktisches Studiensemester umfasst i. d. R. 20 Wochen praktischer Tatigkeit im Berufsfeld inklusive der von der Fachhochschule angebotenen Lehrveranstaltungen zur Vor- und Nachbereitung des praktischen Studiensemesters. Studierende werden wahrend des praktischen Studiensemesters von der Fachhochschule betreut. Dies erfolgt in der Regel durch vier Stunden Betreuung je Studierende. Die Fachhochschule arbeitet in allen die berufspraktische Ausbildung der Studierenden betreffenden Fragen mit der Praxisstelle zusammen. Die Fachhochschule bietet eine vorbereitende und eine nachbereitende Lehrveranstaltung an. Beide Veranstaltungen zusammen werden durch den Schein fur das Seminar praktisches Studiensemester testiert. Daneben findet auch eine Betreuung vor Ort durch den verantwortlichen Dozenten statt. Ein praktisches Studiensemester ist anerkannt, wenn sowohl der Praxisteil anerkannt als auch der Schein fur das Seminar „Studiensemester in der Praxis“ erbracht wurde.
This study has the objective to test stimulus which is given from store environment and store soc... more This study has the objective to test stimulus which is given from store environment and store social factor toward impulse buying tendency mediated by positive emotion of consumers at Matahari departement store in Ambon City. This study is an explanatory research. Population of this study is consumers who shops in Matahari Department Store in Ambon City. With respondent for 128 people, sampling determination is using purposive sampling method. Data analysis technique in this study is using path analysis. Result of the analysis showed that there are direct effects from physical environment and social aspect of the store toward consumer’s positive emotion and toward impulse buying tendency. Result of this study also revealed that there are direct effects of consumer’s positive emotion toward impulse buying tendency and indirect effects of store’s environment stimulus and store’s social factor toward impulse buying tendency mediated by consumer’s positive emotion.
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