The advent of Internet and home shopping economy in the recent years has reduced the intention of... more The advent of Internet and home shopping economy in the recent years has reduced the intention of people to leave home for sightseeing. This has significantly impacted the growth of physical tourism industry. This paper utilizes the virtual tour of Forbidden City to conduct a sequence of experiments in tourism experience. Before using the system, Theory of Planned Behavior and Involvement are employed to measure the intention of traveling. After then, two constructs, emotion and system, are adopted to explore how the experiential value of virtual tourism impacts the intention of travelling. The experience of tour virtualization allows customers to create unforgettable feelings in the virtual world. It can affect not only the customer’s experiential value of virtual tourism, but also intention of traveling in the future.
Due to the integration of cultural tourism and digital technology, tourists are no longer passive... more Due to the integration of cultural tourism and digital technology, tourists are no longer passively content with pre-arranged tours. As a system developer, one should concern about how to embed a mobile navigation system into smart phones to increase the learning experience of tourists. This study uses the visitors of National Palace Museum as research subjects and categorizes 7 design guidelines with 38 influence factors base on review of literature and analysis of personal digital navigation systems in various domestic and foreign museums. After the use of AHP (analytic hierarchy process), this study identifies that improving information quality in the mobile navigation systems and enhancing the convenience of communication between user and the system not only improve the tourist's willingness to use the system but also enhance the user's level of knowledge. Furthermore, when users realize the potential of enhancing knowledge by the system, they will increase the system use.
Taiwan is a small nation with not so well endowed natural resources. Its lifeblood lies in intern... more Taiwan is a small nation with not so well endowed natural resources. Its lifeblood lies in international trade. Effective marketing is of the utmost importance to those companies who are facing local or global competition. This paper surveys the marketing executives of the top 1000 companies in Taiwan and reports the status of marketing information systems (MkISs) in their companies. The results are compared with the U.S. status reported in 1995. One hundred and thirty-one companies participated in this study. The data provide insights into the weaknesses of MkISs in Taiwan. Some viable actions are recommended to improve the usage of MkISs and to reshape the future of these systems in Taiwan.
Extranet has received growing popularity among business-to-business trading partners today. It ha... more Extranet has received growing popularity among business-to-business trading partners today. It has been used to reduce delivery lead-time and improve customer service. The inter-organization nature of Extranet, coupled with the omnipresence of Internet, create competitive advantages for a company over those who do not have Extranet linkage. This study investigates the factors affecting the adoption of Extranet in rubbers and plastics industry. The results reveal that “characteristics of end user” is the most importance factor affecting the adoption. The other significant factors include the characteristics of business itself, degree of understanding new technology, the characteristics of business network, and the support of top management.
This paper addresses an object-oriented methodology in designing decision support systems (DSS). ... more This paper addresses an object-oriented methodology in designing decision support systems (DSS). An analysis of computational needs at various levels of an organization defines the data objects of the DSS. Using a two-tier approach, we first devise high-level object constructs in supporting decision analysis. With the message-passing mechanism, a higher-level object (solver) can be composed with certain problem-solving capability. Such composability provides further problem-solving powers. A hierarchical inventory management system and a company-wide order processing system are implemented using our framework.
The electronic marketplace is a new medium for exchanging information, goods, services, and payme... more The electronic marketplace is a new medium for exchanging information, goods, services, and payments. The marketplace houses infrastructure, facilitates transactions, and matches buyers with sellers. An agent-based marketplace allows corporate data to be maintained by local buyers and sellers and transferred to the marketplace only when orders are matched. This provides participating companies with autonomy and independence. This study proposes a framework of using the mobile agent to demonstrate autonomous behavior in the electronic marketplace.
Purpose Based on stimulus-organism-response model, the purpose of this paper is to develop an int... more Purpose Based on stimulus-organism-response model, the purpose of this paper is to develop an integrated model to explore the effects of six marketing-mix components (stimuli) on consumer loyalty (response) through consumer value (organism) in social commerce (SC). Design/methodology/approach In order to target online social buyers, a web-based survey was employed. Structural equation modeling with partial least squares (PLS) is used to analyze valid data from 599 consumers who have repurchase experience via Facebook. Findings The results from PLS analysis show that all components of SC marketing mix (SCMM) have significant effects on SC consumer value. Moreover, SC customer value positively influences SC customer loyalty (CL). Research limitations/implications The data for this study are collected from Facebook only and the sample size is limited; thus, replication studies are needed to improve generalizability and data representativeness of the study. Moreover, longitudinal studie...
This chapter introduces collaborative commerce as a means of integrating information technologies... more This chapter introduces collaborative commerce as a means of integrating information technologies into e-business adoption. It explains how companies use information technology to achieve a closer integration and a better management of business relationships among business partners, including internal personnel, business partners, and customers. In this chapter, collaborative commerce is defined as (1) a collaborative technology, similar to workflow collaboration; (2) a customer-driven technology, similar to a pull-type supply chain; (3) a functionally integrated technology, similar to concurrent engineering; and (4) a business-driven technology, similar to enterprise resource planning, for cross-organisational integration. The authors hope that understanding the characteristics and infrastructures of collaborative commerce can improve the adoption of the technologies.
Purpose – This aim of this article is to review the 12 manuscripts accepted into the special issu... more Purpose – This aim of this article is to review the 12 manuscripts accepted into the special issue of “Corporate Politics, Philanthropy and Governance” in Chinese Management Studies. It explains basic concepts, provides brief introduction to each manuscript and presents the related findings. Design/methodology/approach – Most manuscripts in this special issue used primary empirical data (collected from field surveys or interviews) or secondary historical data (extracted from published literature, corporate reports or financial databases) for analyses. Both qualitative (case studies, comparative reviews) and quantitative (logistic regression, multiple regression, simultaneous equations) methods were used to draw conclusions. Findings – The results of the studies in this special issue show: Singapore, rather Hong Kong, is a better governance model for China in reforming her society to be corruption free; corporate governance structure affects a firm’s performance and foreign direct in...
Recently, more and more organizations attempt to provide service businesses to increase their cus... more Recently, more and more organizations attempt to provide service businesses to increase their customer satisfaction, organizational profit, and market share. Despite service businesses have contributed to the economic growth and employment in many countries, their productivity growth is still stagnating. In the resource-based view (RBV), the resources and capabilities of an organization are seen as the leverage for developing the core competencies, which are the key to create and sustain its competitive advantage. To quote an old sage: “No measurement, no management.†Measuring the core competencies of service businesses is vital to the competitive advantages of organizations around the world. Based on the RBV, this paper aims at proposing a model to measure and improve the core competencies of service businesses, with various indexes of the resources and capabilities. The model encompasses the recently proposed Service Innovation Capability Maturity Model (SICMMTM) and will be illustrated through case studies. Finally, recommendation for practice will be presented and discussed.
2011 International Conference on Management and Service Science, 2011
The economy model has change from manufacturing oriented to service oriented. Traditional concept... more The economy model has change from manufacturing oriented to service oriented. Traditional concept which the value of a product is according to the price in transaction is different to modern concept that the price of service which customer is willing to pay depend on how customer is satisfy to the service during the consume progress. Furthermore, the modern production process
The advent of Internet and home shopping economy in the recent years has reduced the intention of... more The advent of Internet and home shopping economy in the recent years has reduced the intention of people to leave home for sightseeing. This has significantly impacted the growth of physical tourism industry. This paper utilizes the virtual tour of Forbidden City to conduct a sequence of experiments in tourism experience. Before using the system, Theory of Planned Behavior and Involvement are employed to measure the intention of traveling. After then, two constructs, emotion and system, are adopted to explore how the experiential value of virtual tourism impacts the intention of travelling. The experience of tour virtualization allows customers to create unforgettable feelings in the virtual world. It can affect not only the customer’s experiential value of virtual tourism, but also intention of traveling in the future.
Due to the integration of cultural tourism and digital technology, tourists are no longer passive... more Due to the integration of cultural tourism and digital technology, tourists are no longer passively content with pre-arranged tours. As a system developer, one should concern about how to embed a mobile navigation system into smart phones to increase the learning experience of tourists. This study uses the visitors of National Palace Museum as research subjects and categorizes 7 design guidelines with 38 influence factors base on review of literature and analysis of personal digital navigation systems in various domestic and foreign museums. After the use of AHP (analytic hierarchy process), this study identifies that improving information quality in the mobile navigation systems and enhancing the convenience of communication between user and the system not only improve the tourist's willingness to use the system but also enhance the user's level of knowledge. Furthermore, when users realize the potential of enhancing knowledge by the system, they will increase the system use.
Taiwan is a small nation with not so well endowed natural resources. Its lifeblood lies in intern... more Taiwan is a small nation with not so well endowed natural resources. Its lifeblood lies in international trade. Effective marketing is of the utmost importance to those companies who are facing local or global competition. This paper surveys the marketing executives of the top 1000 companies in Taiwan and reports the status of marketing information systems (MkISs) in their companies. The results are compared with the U.S. status reported in 1995. One hundred and thirty-one companies participated in this study. The data provide insights into the weaknesses of MkISs in Taiwan. Some viable actions are recommended to improve the usage of MkISs and to reshape the future of these systems in Taiwan.
Extranet has received growing popularity among business-to-business trading partners today. It ha... more Extranet has received growing popularity among business-to-business trading partners today. It has been used to reduce delivery lead-time and improve customer service. The inter-organization nature of Extranet, coupled with the omnipresence of Internet, create competitive advantages for a company over those who do not have Extranet linkage. This study investigates the factors affecting the adoption of Extranet in rubbers and plastics industry. The results reveal that “characteristics of end user” is the most importance factor affecting the adoption. The other significant factors include the characteristics of business itself, degree of understanding new technology, the characteristics of business network, and the support of top management.
This paper addresses an object-oriented methodology in designing decision support systems (DSS). ... more This paper addresses an object-oriented methodology in designing decision support systems (DSS). An analysis of computational needs at various levels of an organization defines the data objects of the DSS. Using a two-tier approach, we first devise high-level object constructs in supporting decision analysis. With the message-passing mechanism, a higher-level object (solver) can be composed with certain problem-solving capability. Such composability provides further problem-solving powers. A hierarchical inventory management system and a company-wide order processing system are implemented using our framework.
The electronic marketplace is a new medium for exchanging information, goods, services, and payme... more The electronic marketplace is a new medium for exchanging information, goods, services, and payments. The marketplace houses infrastructure, facilitates transactions, and matches buyers with sellers. An agent-based marketplace allows corporate data to be maintained by local buyers and sellers and transferred to the marketplace only when orders are matched. This provides participating companies with autonomy and independence. This study proposes a framework of using the mobile agent to demonstrate autonomous behavior in the electronic marketplace.
Purpose Based on stimulus-organism-response model, the purpose of this paper is to develop an int... more Purpose Based on stimulus-organism-response model, the purpose of this paper is to develop an integrated model to explore the effects of six marketing-mix components (stimuli) on consumer loyalty (response) through consumer value (organism) in social commerce (SC). Design/methodology/approach In order to target online social buyers, a web-based survey was employed. Structural equation modeling with partial least squares (PLS) is used to analyze valid data from 599 consumers who have repurchase experience via Facebook. Findings The results from PLS analysis show that all components of SC marketing mix (SCMM) have significant effects on SC consumer value. Moreover, SC customer value positively influences SC customer loyalty (CL). Research limitations/implications The data for this study are collected from Facebook only and the sample size is limited; thus, replication studies are needed to improve generalizability and data representativeness of the study. Moreover, longitudinal studie...
This chapter introduces collaborative commerce as a means of integrating information technologies... more This chapter introduces collaborative commerce as a means of integrating information technologies into e-business adoption. It explains how companies use information technology to achieve a closer integration and a better management of business relationships among business partners, including internal personnel, business partners, and customers. In this chapter, collaborative commerce is defined as (1) a collaborative technology, similar to workflow collaboration; (2) a customer-driven technology, similar to a pull-type supply chain; (3) a functionally integrated technology, similar to concurrent engineering; and (4) a business-driven technology, similar to enterprise resource planning, for cross-organisational integration. The authors hope that understanding the characteristics and infrastructures of collaborative commerce can improve the adoption of the technologies.
Purpose – This aim of this article is to review the 12 manuscripts accepted into the special issu... more Purpose – This aim of this article is to review the 12 manuscripts accepted into the special issue of “Corporate Politics, Philanthropy and Governance” in Chinese Management Studies. It explains basic concepts, provides brief introduction to each manuscript and presents the related findings. Design/methodology/approach – Most manuscripts in this special issue used primary empirical data (collected from field surveys or interviews) or secondary historical data (extracted from published literature, corporate reports or financial databases) for analyses. Both qualitative (case studies, comparative reviews) and quantitative (logistic regression, multiple regression, simultaneous equations) methods were used to draw conclusions. Findings – The results of the studies in this special issue show: Singapore, rather Hong Kong, is a better governance model for China in reforming her society to be corruption free; corporate governance structure affects a firm’s performance and foreign direct in...
Recently, more and more organizations attempt to provide service businesses to increase their cus... more Recently, more and more organizations attempt to provide service businesses to increase their customer satisfaction, organizational profit, and market share. Despite service businesses have contributed to the economic growth and employment in many countries, their productivity growth is still stagnating. In the resource-based view (RBV), the resources and capabilities of an organization are seen as the leverage for developing the core competencies, which are the key to create and sustain its competitive advantage. To quote an old sage: “No measurement, no management.†Measuring the core competencies of service businesses is vital to the competitive advantages of organizations around the world. Based on the RBV, this paper aims at proposing a model to measure and improve the core competencies of service businesses, with various indexes of the resources and capabilities. The model encompasses the recently proposed Service Innovation Capability Maturity Model (SICMMTM) and will be illustrated through case studies. Finally, recommendation for practice will be presented and discussed.
2011 International Conference on Management and Service Science, 2011
The economy model has change from manufacturing oriented to service oriented. Traditional concept... more The economy model has change from manufacturing oriented to service oriented. Traditional concept which the value of a product is according to the price in transaction is different to modern concept that the price of service which customer is willing to pay depend on how customer is satisfy to the service during the consume progress. Furthermore, the modern production process
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Papers by Eldon Li