NASA's public relations effort following the explosion of the Challenger in 1986 is consi... more NASA's public relations effort following the explosion of the Challenger in 1986 is considered an example of crisis communications failure. After the Columbia disaster in 2003, NASA was praised for its successful handling of the crisis. This paper identifies how four newspapers presented NASA's crisis communication efforts following the two crises, utilizing widely accepted crisis communication concepts associated with stakeholder
NASA's public relations effort following the explosion of the Challenger in 1986 is consi... more NASA's public relations effort following the explosion of the Challenger in 1986 is considered an example of crisis communications failure. After the Columbia disaster in 2003, NASA was praised for its successful handling of the crisis. This paper identifies how four newspapers presented NASA's crisis communication efforts following the two crises, utilizing widely accepted crisis communication concepts associated with stakeholder
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Papers by Lois Boynton