The purpose of this study is to investigate how employee compensation and job satisfaction influe... more The purpose of this study is to investigate how employee compensation and job satisfaction influence employee performance. And more importantly, this study examines the mediating effect of the organizational commitment between employee compensation, job satisfaction and employee performance. Based on the prior studies conducted on employee compensation, job satisfaction, employee performance and organizational commitment, an integrated conceptual framework on employee compensation, job satisfaction, employee performance and organizational commitment was developed. The convenience sampling technique was employed in this study, and a sample drawn was consisted of 375 NADRA employees serving in Multan region. The sample was focused on the employees working in the NADRA Multan region. For more robust testing of the theory organizational commitment was included as mediating variable. For testing of mediation effect Process by Andrew F. Hayes was used with the assistance of SPSS version 2...
The purpose of this study is to investigate how customer-band relationships and quality of servic... more The purpose of this study is to investigate how customer-band relationships and quality of service influences brand evangelism. And more importantly, this study examines the moderating effect of the brand love on brand trust, quality of service, brand identification and brand evangelism relations. Brand evangelism mends to customers’ advocacy behaviour and positive or negative word-of-mouth (for a particular brand) that influence the purchase decision. Based on the prior studies conducted on the brand relationships, an integrated conceptual framework on consumer-brand relationships, quality of service and brand evangelism is developed. The snowball sampling technique was employed in this study, and the sample drawn was consisted of 400 brand conscious customers of the different restaurants serving in Multan. The sample was focused on the salaried class, working at different organizations in Multan only. For more robust testing of the theory, brand love was included as a moderating v...
The purpose of this study is to investigate how employee compensation and job satisfaction influe... more The purpose of this study is to investigate how employee compensation and job satisfaction influence employee performance. And more importantly, this study examines the mediating effect of the organizational commitment between employee compensation, job satisfaction and employee performance. Based on the prior studies conducted on employee compensation, job satisfaction, employee performance and organizational commitment, an integrated conceptual framework on employee compensation, job satisfaction, employee performance and organizational commitment was developed. The convenience sampling technique was employed in this study, and a sample drawn was consisted of 375 NADRA employees serving in Multan region. The sample was focused on the employees working in the NADRA Multan region. For more robust testing of the theory organizational commitment was included as mediating variable. For testing of mediation effect Process by Andrew F. Hayes was used with the assistance of SPSS version 2...
The purpose of this study is to investigate how customer-band relationships and quality of servic... more The purpose of this study is to investigate how customer-band relationships and quality of service influences brand evangelism. And more importantly, this study examines the moderating effect of the brand love on brand trust, quality of service, brand identification and brand evangelism relations. Brand evangelism mends to customers’ advocacy behaviour and positive or negative word-of-mouth (for a particular brand) that influence the purchase decision. Based on the prior studies conducted on the brand relationships, an integrated conceptual framework on consumer-brand relationships, quality of service and brand evangelism is developed. The snowball sampling technique was employed in this study, and the sample drawn was consisted of 400 brand conscious customers of the different restaurants serving in Multan. The sample was focused on the salaried class, working at different organizations in Multan only. For more robust testing of the theory, brand love was included as a moderating v...
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