Papers by Marcelo BARO, PhD
Razón y Palabra, Jun 1, 2013
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Mediaciones Sociales, Jan 1, 2011
... La bibliografía de gestión vincular revisada es mayormente de índole teórica; sólo unos pocos... more ... La bibliografía de gestión vincular revisada es mayormente de índole teórica; sólo unos pocos trabajos ... Vínculos difusos: son aquellos que se originan con stakeholders cuya contribución no puede ... Para una correcta gestión de los vínculos con los stakeholders, que to-mara en ...
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Global Media Journal México, Jan 1, 2012
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Books & book chapters by Marcelo BARO, PhD
The Matanza-Ricahuelo Basin, in the Buenos Aires’ metropolitan area, has a long history of pollut... more The Matanza-Ricahuelo Basin, in the Buenos Aires’ metropolitan area, has a long history of pollution and overpopulation. Over the past two hundred years, there have been several attempts to clean the river. None, however, has produced significant improvements. What is preventing these betterments? Is it a lack of funding? Is it a lack of political will? Or is it instead that even after the creation of an interjurisdictional authority there are still almost half a hundred stakeholders that are not being correctly managed?
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The chapter illustrates the evolution of public relations from a school perspective. In effect,th... more The chapter illustrates the evolution of public relations from a school perspective. In effect,the main areas of study during the past hundred years are grouped into schools to enable a
deeper comprehension of the routing of knowledge in public relations. Four schools are then identified: the School of Public Opinion, the School of Organizational Communication, the
School of Integrated Communication, and finally, the School of Relationship Management. In this sense, it is concluded that today’s practitioners are focused on organizational social capital.
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This essay is intended as an exploratory investigation to determine whether international transfe... more This essay is intended as an exploratory investigation to determine whether international transfer prices were abusively established at a multinational company during the period 1988-1996. Four different ethical frameworks are analyzed. Most of them draw vague conclusions. One, however, specifically addresses the central question and confirms the thesis that the multinational company was acting unethically. Next, some recommendations are offered on how the multinational company, as well as for management in general, should have handled this and similar situations.
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Conference Presentations by Marcelo BARO, PhD
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Articles by Marcelo BARO, PhD
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PR Educator Newsletter, Sep 2009
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Papers by Marcelo BARO, PhD
Books & book chapters by Marcelo BARO, PhD
deeper comprehension of the routing of knowledge in public relations. Four schools are then identified: the School of Public Opinion, the School of Organizational Communication, the
School of Integrated Communication, and finally, the School of Relationship Management. In this sense, it is concluded that today’s practitioners are focused on organizational social capital.
Conference Presentations by Marcelo BARO, PhD
Articles by Marcelo BARO, PhD
deeper comprehension of the routing of knowledge in public relations. Four schools are then identified: the School of Public Opinion, the School of Organizational Communication, the
School of Integrated Communication, and finally, the School of Relationship Management. In this sense, it is concluded that today’s practitioners are focused on organizational social capital.