... Mary T. Curren , California State University, Northridge. ... Keller, Kevin Lane (1987), &quo... more ... Mary T. Curren , California State University, Northridge. ... Keller, Kevin Lane (1987), "Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations," Journal of Consumer Research, 14 (December), 316-333. ...
This study examined hindsight bias for team decisions in a competitive setting in which groups at... more This study examined hindsight bias for team decisions in a competitive setting in which groups attempted to outperform each other. It was anticipated that, because of self-serving mechanisms, individuals would show hindsight bias only when decision outcomes allowed them to take credit for their own team's success or to downgrade another team for being unsuccessful. MBA students playing a market simulation game made hindsight estimates regarding the likelihood that either their own or another team would perform well. Consistent with a self-serving interpretation, when decision outcomes were favorable individuals evaluating their own team, but not those evaluating another, showed hindsight bias. When outcomes were unfavorable individuals evaluating their own team did not show hindsight bias, but those evaluating another team did. Discussion focuses on implications of hindsight bias in team decision-making settings.
Three studies examined attributional antecedents of selected consumer communications about produc... more Three studies examined attributional antecedents of selected consumer communications about products. Study One used the critical incident technique to examine the types of attributions consumers make about product performance when they want to complain to or compliment a firm. Studies Two and Three systematically manipulated causal inferences to determine their effects on consumer desire to complain to a firm, compliment a firm, warn against, or recommend a product to other consumers. Results indicate that attributional locus (buyer‐related versus seller‐related), controllability (under volitional control versus uncontrolled), and stability (fluctuating versus stable) influence consumers' desires to communicate about products.
... California State University at Northridge (CSUN) has over 26,000 students and almost 6,000bus... more ... California State University at Northridge (CSUN) has over 26,000 students and almost 6,000business majors. ... Brasfield, DW, Harrison, DE, & McCoy, JP (1993). The impact of high schooleconomics on the college principles of economics course. ...
... Thus, the minimum possible score would be 7 and the maximum would be 35. Clark included the f... more ... Thus, the minimum possible score would be 7 and the maximum would be 35. Clark included the first vignette in both scales as it discriminated on both variables. Page 5. ... 22(5): 44-57. Zinkhan, George M., Michael Bisesi, and Mary Jane Saxton, (1989). ...
This study examines the implications of the increased popularity of social enterprise programs an... more This study examines the implications of the increased popularity of social enterprise programs and social venture competitions for the marketing curriculum. Social enterprise programs and competitions are often offered outside the school of business and target students from a variety of academic backgrounds. Although social enterprises use business skills to solve social problems, the specific marketing skills required differ from those covered in most marketing curricula. This article recommends some changes in emphasis and/or scope to specific areas in the marketing curriculum and includes an outline of the proposed marketing curriculum for social enterprise programs.
This study examines the implications of the increased popularity of social enterprise programs an... more This study examines the implications of the increased popularity of social enterprise programs and social venture competitions for the marketing curriculum. Social enterprise programs and competitions are often offered outside the school of business and target students from a variety of academic backgrounds. Although social enterprises use business skills to solve social problems, the specific marketing skills required differ from those covered in most marketing curricula. This article recommends some changes in emphasis and/or scope to specific areas in the marketing curriculum and includes an outline of the proposed marketing curriculum for social enterprise programs.
... Mary T. Curren , California State University, Northridge. ... Keller, Kevin Lane (1987), &quo... more ... Mary T. Curren , California State University, Northridge. ... Keller, Kevin Lane (1987), "Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations," Journal of Consumer Research, 14 (December), 316-333. ...
Abstract Three studies examined attributional antecedents of selected consumer communications abo... more Abstract Three studies examined attributional antecedents of selected consumer communications about products. Study One used the critical incident technique to examine the types of attributions consumers make about product performance when they want to ...
Http Dx Doi Org 10 1080 08832323 2012 690352, 2013
ABSTRACT The authors’ intent was to show the effect of student discussion board activity on acade... more ABSTRACT The authors’ intent was to show the effect of student discussion board activity on academic outcomes, after accounting for past academic performance. Data were collected from 516 students enrolled in a junior-level required business course. Controlling for students’ grade point average, stepwise regression showed a significant relationship between scholarly discussion board usage and both group and individual grades. Students who read the discussion board improved their final grade. More importantly, those students who posted to the discussion board showed further improvement in their academic performance. The findings strongly support the critical notion that when discussion board activity is structured, scholarly networking leads to better student performance. This should encourage more faculty to incorporate task-oriented online discussion in their courses.
... Mary T. Curren , California State University, Northridge. ... Keller, Kevin Lane (1987), &quo... more ... Mary T. Curren , California State University, Northridge. ... Keller, Kevin Lane (1987), "Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations," Journal of Consumer Research, 14 (December), 316-333. ...
This study examined hindsight bias for team decisions in a competitive setting in which groups at... more This study examined hindsight bias for team decisions in a competitive setting in which groups attempted to outperform each other. It was anticipated that, because of self-serving mechanisms, individuals would show hindsight bias only when decision outcomes allowed them to take credit for their own team's success or to downgrade another team for being unsuccessful. MBA students playing a market simulation game made hindsight estimates regarding the likelihood that either their own or another team would perform well. Consistent with a self-serving interpretation, when decision outcomes were favorable individuals evaluating their own team, but not those evaluating another, showed hindsight bias. When outcomes were unfavorable individuals evaluating their own team did not show hindsight bias, but those evaluating another team did. Discussion focuses on implications of hindsight bias in team decision-making settings.
Three studies examined attributional antecedents of selected consumer communications about produc... more Three studies examined attributional antecedents of selected consumer communications about products. Study One used the critical incident technique to examine the types of attributions consumers make about product performance when they want to complain to or compliment a firm. Studies Two and Three systematically manipulated causal inferences to determine their effects on consumer desire to complain to a firm, compliment a firm, warn against, or recommend a product to other consumers. Results indicate that attributional locus (buyer‐related versus seller‐related), controllability (under volitional control versus uncontrolled), and stability (fluctuating versus stable) influence consumers' desires to communicate about products.
... California State University at Northridge (CSUN) has over 26,000 students and almost 6,000bus... more ... California State University at Northridge (CSUN) has over 26,000 students and almost 6,000business majors. ... Brasfield, DW, Harrison, DE, & McCoy, JP (1993). The impact of high schooleconomics on the college principles of economics course. ...
... Thus, the minimum possible score would be 7 and the maximum would be 35. Clark included the f... more ... Thus, the minimum possible score would be 7 and the maximum would be 35. Clark included the first vignette in both scales as it discriminated on both variables. Page 5. ... 22(5): 44-57. Zinkhan, George M., Michael Bisesi, and Mary Jane Saxton, (1989). ...
This study examines the implications of the increased popularity of social enterprise programs an... more This study examines the implications of the increased popularity of social enterprise programs and social venture competitions for the marketing curriculum. Social enterprise programs and competitions are often offered outside the school of business and target students from a variety of academic backgrounds. Although social enterprises use business skills to solve social problems, the specific marketing skills required differ from those covered in most marketing curricula. This article recommends some changes in emphasis and/or scope to specific areas in the marketing curriculum and includes an outline of the proposed marketing curriculum for social enterprise programs.
This study examines the implications of the increased popularity of social enterprise programs an... more This study examines the implications of the increased popularity of social enterprise programs and social venture competitions for the marketing curriculum. Social enterprise programs and competitions are often offered outside the school of business and target students from a variety of academic backgrounds. Although social enterprises use business skills to solve social problems, the specific marketing skills required differ from those covered in most marketing curricula. This article recommends some changes in emphasis and/or scope to specific areas in the marketing curriculum and includes an outline of the proposed marketing curriculum for social enterprise programs.
... Mary T. Curren , California State University, Northridge. ... Keller, Kevin Lane (1987), &quo... more ... Mary T. Curren , California State University, Northridge. ... Keller, Kevin Lane (1987), "Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations," Journal of Consumer Research, 14 (December), 316-333. ...
Abstract Three studies examined attributional antecedents of selected consumer communications abo... more Abstract Three studies examined attributional antecedents of selected consumer communications about products. Study One used the critical incident technique to examine the types of attributions consumers make about product performance when they want to ...
Http Dx Doi Org 10 1080 08832323 2012 690352, 2013
ABSTRACT The authors’ intent was to show the effect of student discussion board activity on acade... more ABSTRACT The authors’ intent was to show the effect of student discussion board activity on academic outcomes, after accounting for past academic performance. Data were collected from 516 students enrolled in a junior-level required business course. Controlling for students’ grade point average, stepwise regression showed a significant relationship between scholarly discussion board usage and both group and individual grades. Students who read the discussion board improved their final grade. More importantly, those students who posted to the discussion board showed further improvement in their academic performance. The findings strongly support the critical notion that when discussion board activity is structured, scholarly networking leads to better student performance. This should encourage more faculty to incorporate task-oriented online discussion in their courses.
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