The project developed a directed/supported online case study for 33 internationally-dispersed, di... more The project developed a directed/supported online case study for 33 internationally-dispersed, distance learning MBA students using the Blackboard virtual learning environment (VLE). The activities included: Devising, designing and producing a case study classroom using Blackboard. Publication of a case study that could be used on the project. Development of student resources that could be used on the project. Implementation of a student application process. Co-ordination of associate tutors and Faculty. Monitoring of student diaries. Establishing evaluation system comprising depth interviews, course statistics, user statistics, questionnaire of user attitudes and observation of online behaviours. Development of an article to discuss the implications of the study.
This paper explores a neglected area of single identity and its consumption contexts. We consider... more This paper explores a neglected area of single identity and its consumption contexts. We consider how singleness is constructed as a reflexive project within the marketplace, which privileges the heteronormativity of coupledom. Phenomenological interviews were conducted with 10 British adults who reveal the alienation and empowering dimensions of 'being single'.
Purpose & literature addressed: This paper scrutinises the way in which ethics is taught in the m... more Purpose & literature addressed: This paper scrutinises the way in which ethics is taught in the modern business/industrial marketing syllabus. We argue for a reappraisal of the tutor-student relationship such that we may facilitate a greater understanding of how marketing students can make sense of themselves and of 'the other' within industrial networks. Research method: This paper is conceptual in its approach. Drawing on literature from the history of marketing thought, educational philosophy and the work of Emmanuel Levinas, we suggest that the conceptualisation of ethics in marketing cannot be divorced from the question of pedagogy and the responsibilities of the tutor. Research findings: We suggest that the ideas of alterity and proximity offers space for a discussion of justice within the global supply chain, providing entry into the marketing discourse for those members of the industrial network not normally encountered by students in the course of teaching. Main con...
Across much of the developed and developing world the last few years have been marked by protest ... more Across much of the developed and developing world the last few years have been marked by protest against institutions and corporations. Much has been said about the significance of these protests, indeed books broadly supportive of anti‐corporate protest compete for ratings against management gurus in the best selling business book charts. In this paper we explore how the technology of marketing is implicated within the organisation and representation of anti‐corporate protests. We argue that the cynical and unreflexive manner in which cultural critics engage with marketing, and their attempts to distance marketing from activities that they privilege, may have consequences for the anti‐corporate movement. This paper concludes with a sense of pessimism about the current tactics employed by anti‐corporate protestors but hope in the potentiality of marketing to develop a sense of individual responsibility.
... Labelling such Codes as 'slippery', she details how... more ... Labelling such Codes as 'slippery', she details how organisations such as Wal‐Mart, Disney andLevi's, who are ... Relationship Marketing: Dialogue and Networks in the E‐Commerce Era , Chichester: John Wiley. ... Supply Chain Management: An International Journal , 6(1): 3947 ...
... Firstly we acknowledge the general implications of the increasing use of managerial and speci... more ... Firstly we acknowledge the general implications of the increasing use of managerial and specifically marketing techniques in the ... 6 Interview with Client Services Director of Birmingham based advertising agency conducted by one the authors, 17/11 ... Babies Cost Less at Tesco ...
Whilst many have grown weary of the claims of relationship marketing (RM) to represent a fundamen... more Whilst many have grown weary of the claims of relationship marketing (RM) to represent a fundamental shift in marketing thought, critics remain focused upon its unfulfilled claims and, in particular, point to inconsistencies between theory and practice. Although these ...
... 10.1080/0267257X.2010.522196 Ross Brennan a , Lynne Eagle b , Nick Ellis c &a... more ... 10.1080/0267257X.2010.522196 Ross Brennan a , Lynne Eagle b , Nick Ellis c & Matthew Higgins c * pages 1165-1180. ... The early proponents of marketing thought followed this approach, and the influence of their training can be well demonstrated by Richard Theodore Ely. ...
Page 1. LEVINAS AND BUSINESS ETHICS Extract from Proposal for a special issue of Business Ethics:... more Page 1. LEVINAS AND BUSINESS ETHICS Extract from Proposal for a special issue of Business Ethics: A European Review Campbell Jones, University of Leicester Rationale In contemporary continental philosophy, there is ...
The project developed a directed/supported online case study for 33 internationally-dispersed, di... more The project developed a directed/supported online case study for 33 internationally-dispersed, distance learning MBA students using the Blackboard virtual learning environment (VLE). The activities included: Devising, designing and producing a case study classroom using Blackboard. Publication of a case study that could be used on the project. Development of student resources that could be used on the project. Implementation of a student application process. Co-ordination of associate tutors and Faculty. Monitoring of student diaries. Establishing evaluation system comprising depth interviews, course statistics, user statistics, questionnaire of user attitudes and observation of online behaviours. Development of an article to discuss the implications of the study.
This paper explores a neglected area of single identity and its consumption contexts. We consider... more This paper explores a neglected area of single identity and its consumption contexts. We consider how singleness is constructed as a reflexive project within the marketplace, which privileges the heteronormativity of coupledom. Phenomenological interviews were conducted with 10 British adults who reveal the alienation and empowering dimensions of 'being single'.
Purpose & literature addressed: This paper scrutinises the way in which ethics is taught in the m... more Purpose & literature addressed: This paper scrutinises the way in which ethics is taught in the modern business/industrial marketing syllabus. We argue for a reappraisal of the tutor-student relationship such that we may facilitate a greater understanding of how marketing students can make sense of themselves and of 'the other' within industrial networks. Research method: This paper is conceptual in its approach. Drawing on literature from the history of marketing thought, educational philosophy and the work of Emmanuel Levinas, we suggest that the conceptualisation of ethics in marketing cannot be divorced from the question of pedagogy and the responsibilities of the tutor. Research findings: We suggest that the ideas of alterity and proximity offers space for a discussion of justice within the global supply chain, providing entry into the marketing discourse for those members of the industrial network not normally encountered by students in the course of teaching. Main con...
Across much of the developed and developing world the last few years have been marked by protest ... more Across much of the developed and developing world the last few years have been marked by protest against institutions and corporations. Much has been said about the significance of these protests, indeed books broadly supportive of anti‐corporate protest compete for ratings against management gurus in the best selling business book charts. In this paper we explore how the technology of marketing is implicated within the organisation and representation of anti‐corporate protests. We argue that the cynical and unreflexive manner in which cultural critics engage with marketing, and their attempts to distance marketing from activities that they privilege, may have consequences for the anti‐corporate movement. This paper concludes with a sense of pessimism about the current tactics employed by anti‐corporate protestors but hope in the potentiality of marketing to develop a sense of individual responsibility.
... Labelling such Codes as 'slippery', she details how... more ... Labelling such Codes as 'slippery', she details how organisations such as Wal‐Mart, Disney andLevi's, who are ... Relationship Marketing: Dialogue and Networks in the E‐Commerce Era , Chichester: John Wiley. ... Supply Chain Management: An International Journal , 6(1): 3947 ...
... Firstly we acknowledge the general implications of the increasing use of managerial and speci... more ... Firstly we acknowledge the general implications of the increasing use of managerial and specifically marketing techniques in the ... 6 Interview with Client Services Director of Birmingham based advertising agency conducted by one the authors, 17/11 ... Babies Cost Less at Tesco ...
Whilst many have grown weary of the claims of relationship marketing (RM) to represent a fundamen... more Whilst many have grown weary of the claims of relationship marketing (RM) to represent a fundamental shift in marketing thought, critics remain focused upon its unfulfilled claims and, in particular, point to inconsistencies between theory and practice. Although these ...
... 10.1080/0267257X.2010.522196 Ross Brennan a , Lynne Eagle b , Nick Ellis c &a... more ... 10.1080/0267257X.2010.522196 Ross Brennan a , Lynne Eagle b , Nick Ellis c & Matthew Higgins c * pages 1165-1180. ... The early proponents of marketing thought followed this approach, and the influence of their training can be well demonstrated by Richard Theodore Ely. ...
Page 1. LEVINAS AND BUSINESS ETHICS Extract from Proposal for a special issue of Business Ethics:... more Page 1. LEVINAS AND BUSINESS ETHICS Extract from Proposal for a special issue of Business Ethics: A European Review Campbell Jones, University of Leicester Rationale In contemporary continental philosophy, there is ...
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Papers by Matthew Higgins