Spiritual advertising conceptually means the advertising with the spiritual meanings, spiritual c... more Spiritual advertising conceptually means the advertising with the spiritual meanings, spiritual content, spiritual messages and spiritual appeal. Though, sometimes it is difficult to define spiritual advertising as it is a broad concept. According to Waaijman1, „the traditional meaning of spirituality is a process of re-formation. The re-formation aims to recover the original shape of man, the image of God’. To accomplish this, the re-formation is oriented at a mold, which represents the original shape: in Judaism the Torah, in Christianity Christ, in Buddhism Buddha, in the Islam Muhammad.
Spiritual advertising conceptually means the advertising with the spiritual meanings, spiritual c... more Spiritual advertising conceptually means the advertising with the spiritual meanings, spiritual content, spiritual messages and spiritual appeal. Though, sometimes it is difficult to define spiritual advertising as it is a broad concept. According to Waaijman1, „the traditional meaning of spirituality is a process of re-formation. The re-formation aims to recover the original shape of man, the image of God’. To accomplish this, the re-formation is oriented at a mold, which represents the original shape: in Judaism the Torah, in Christianity Christ, in Buddhism Buddha, in the Islam Muhammad.
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Papers by Dr. Arun Mittal