Tinjauan ini bertujuan mengenal pasti sikap, tahap pengetahuan dan tanggapan pengguna Sabah terha... more Tinjauan ini bertujuan mengenal pasti sikap, tahap pengetahuan dan tanggapan pengguna Sabah terhadap isu alam sekitar di pelbagai peringkat. Kaedah yang digunakan ialah tinjauan pendapat dengan pemilihan responden daripada masyarakat tempatan secara rawak. Instrumen dipakai ialah borang soal selidik yang diedarkan kepada khalayak tuju oleh pelajar tahun akhir Program Komunikasi, Universiti Malaysia Sabah. Respons yang diterima sebilangan besarnya adalah daripada kaum muda yang berpelajaran dengan pihak wanita melebihi lelaki. Lazimnya, kajian ini mendapati bahawa umumnya responden sedar mengenai masalah alam sekitar dan punca kejadiannya. Bagi mereka, masalah alam sekitar paling teruk di Sabah ialah pencemaran air, diikuti oleh pencemaran udara, tanah dan kebisingan. Punca pencemaran berlaku penyebab utama disalahkan oleh responden ialah masyarakat sendiri dan dituruti oleh tindakan perseorangan yang tidak bertanggungjawab terhadap alam sekitar. Responden cukup mementingkan pendidik...
This article discusses the characteristics of five effective public relations practitioners and c... more This article discusses the characteristics of five effective public relations practitioners and communicators personalities in the Muslim world. Five prominent Muslims were selected. It begins with Prophet Muhammad SAW who the International Muslim Public Relations Council (IMPRC) had selected as the founder of Muslim Public Relations (PR) practice and the best ever PR Practitioner. The prophet greatness in PR practice is seen both from Muslims and non-Muslims perspectives. The article discusses not only the words of Muhammad but also his deeds. His PR greatness is seen by his integrity and achievements that lead Michael Hart to choose him as the greatest person having walked this earth. Actually not only Hart had chosen him as the greatest other non-Muslims notables like Alphonse de Lamartine , William Montgomery Watt, Mohandas Karamchand Gandhi, Mohandas Karamchand Gandhi,Edward Gibbon, John William Draper and Washington Irving. Some important statements uttered by the Prophet were...
This study was conducted in 2012 by a team of researchers from the School of Social Science (SSS)... more This study was conducted in 2012 by a team of researchers from the School of Social Science (SSS), Universiti Malaysia Sabah (UMS) to discover the level of broadband penetration in Sabah and the factors hindering or facilitating its growth. At the point of the study, Sabah has the lowest broadband penetration level. The government is trying to increase it reach in the state to make comparable to the other Malaysian states at the very least. An opinion survey was used on 3200 respondents selected randomly covering all the districts in Sabah, both in the urban and rural areas as well as those in the isolated zones. A questionnaire was prepared to gather relevant data to meet the objectives of the study which include the respondents’ awareness of broadband, their attitude towards it, their utilization of it, their expectations of it and the future of broadband in Sabah. The study found that respondents from all areas and walks of life were expecting that the broadband penetration to ...
The practice of public relations is becoming more sophisticated than ever with increasing areas o... more The practice of public relations is becoming more sophisticated than ever with increasing areas of specialisations and functions. However, the tasks of public relations practitioners are perceived to range from the positive to negative. Sadly, more are now leaning towards the later. Unethical practices like spinning; astroturfing; fronting; and language managing are alleged to be increasing. Even the names or labels for public relations have become more varied than ever. It can range from public affairs, corporate affairs, perception management, to spin doctoring. To date, no one universal definitions of public relations exist. Every public relations professional body have their own definitions and so do public relations practitioners. This probably reflects the diversity of public relations practices and the environment it is operating. Despite the rapid growth of the public relations practice and its education and training globally it status as a true profession remains questionab...
Caspase-3 has been identified as a key mediator of neuronal apoptosis. The present study identifi... more Caspase-3 has been identified as a key mediator of neuronal apoptosis. The present study identifies caspase-3 as a common player involved in the regulation of multineurodegenerative disorders, namely, Alzheimer’s disease (AD), Parkinson’s disease (PD), Huntington’s disease (HD), and amyotrophic lateral sclerosis (ALS). The protein interaction network prepared using STRING database provides a strong evidence of caspase-3 interactions with the metabolic cascade of the said multineurodegenerative disorders, thus characterizing it as a potential therapeutic target for multiple neurodegenerative disorders.In silicomolecular docking of selected nonpeptidyl natural compounds against caspase-3 exposed potent leads against this common therapeutic target. Rosmarinic acid and curcumin proved to be the most promising ligands (leads) mimicking the inhibitory action of peptidyl inhibitors with the highest Gold fitness scores 57.38 and 53.51, respectively. These results were in close agreement wit...
Tinjauan ini bertujuan mengenal pasti sikap, tahap pengetahuan dan tanggapan pengguna Sabah terha... more Tinjauan ini bertujuan mengenal pasti sikap, tahap pengetahuan dan tanggapan pengguna Sabah terhadap isu alam sekitar di pelbagai peringkat. Kaedah yang digunakan ialah tinjauan pendapat dengan pemilihan responden daripada masyarakat tempatan secara rawak. Instrumen dipakai ialah borang soal selidik yang diedarkan kepada khalayak tuju oleh pelajar tahun akhir Program Komunikasi, Universiti Malaysia Sabah. Respons yang diterima sebilangan besarnya adalah daripada kaum muda yang berpelajaran dengan pihak wanita melebihi lelaki. Lazimnya, kajian ini mendapati bahawa umumnya responden sedar mengenai masalah alam sekitar dan punca kejadiannya. Bagi mereka, masalah alam sekitar paling teruk di Sabah ialah pencemaran air, diikuti oleh pencemaran udara, tanah dan kebisingan. Punca pencemaran berlaku penyebab utama disalahkan oleh responden ialah masyarakat sendiri dan dituruti oleh tindakan perseorangan yang tidak bertanggungjawab terhadap alam sekitar. Responden cukup mementingkan pendidik...
This article discusses the characteristics of five effective public relations practitioners and c... more This article discusses the characteristics of five effective public relations practitioners and communicators personalities in the Muslim world. Five prominent Muslims were selected. It begins with Prophet Muhammad SAW who the International Muslim Public Relations Council (IMPRC) had selected as the founder of Muslim Public Relations (PR) practice and the best ever PR Practitioner. The prophet greatness in PR practice is seen both from Muslims and non-Muslims perspectives. The article discusses not only the words of Muhammad but also his deeds. His PR greatness is seen by his integrity and achievements that lead Michael Hart to choose him as the greatest person having walked this earth. Actually not only Hart had chosen him as the greatest other non-Muslims notables like Alphonse de Lamartine , William Montgomery Watt, Mohandas Karamchand Gandhi, Mohandas Karamchand Gandhi,Edward Gibbon, John William Draper and Washington Irving. Some important statements uttered by the Prophet were...
This study was conducted in 2012 by a team of researchers from the School of Social Science (SSS)... more This study was conducted in 2012 by a team of researchers from the School of Social Science (SSS), Universiti Malaysia Sabah (UMS) to discover the level of broadband penetration in Sabah and the factors hindering or facilitating its growth. At the point of the study, Sabah has the lowest broadband penetration level. The government is trying to increase it reach in the state to make comparable to the other Malaysian states at the very least. An opinion survey was used on 3200 respondents selected randomly covering all the districts in Sabah, both in the urban and rural areas as well as those in the isolated zones. A questionnaire was prepared to gather relevant data to meet the objectives of the study which include the respondents’ awareness of broadband, their attitude towards it, their utilization of it, their expectations of it and the future of broadband in Sabah. The study found that respondents from all areas and walks of life were expecting that the broadband penetration to ...
The practice of public relations is becoming more sophisticated than ever with increasing areas o... more The practice of public relations is becoming more sophisticated than ever with increasing areas of specialisations and functions. However, the tasks of public relations practitioners are perceived to range from the positive to negative. Sadly, more are now leaning towards the later. Unethical practices like spinning; astroturfing; fronting; and language managing are alleged to be increasing. Even the names or labels for public relations have become more varied than ever. It can range from public affairs, corporate affairs, perception management, to spin doctoring. To date, no one universal definitions of public relations exist. Every public relations professional body have their own definitions and so do public relations practitioners. This probably reflects the diversity of public relations practices and the environment it is operating. Despite the rapid growth of the public relations practice and its education and training globally it status as a true profession remains questionab...
Caspase-3 has been identified as a key mediator of neuronal apoptosis. The present study identifi... more Caspase-3 has been identified as a key mediator of neuronal apoptosis. The present study identifies caspase-3 as a common player involved in the regulation of multineurodegenerative disorders, namely, Alzheimer’s disease (AD), Parkinson’s disease (PD), Huntington’s disease (HD), and amyotrophic lateral sclerosis (ALS). The protein interaction network prepared using STRING database provides a strong evidence of caspase-3 interactions with the metabolic cascade of the said multineurodegenerative disorders, thus characterizing it as a potential therapeutic target for multiple neurodegenerative disorders.In silicomolecular docking of selected nonpeptidyl natural compounds against caspase-3 exposed potent leads against this common therapeutic target. Rosmarinic acid and curcumin proved to be the most promising ligands (leads) mimicking the inhibitory action of peptidyl inhibitors with the highest Gold fitness scores 57.38 and 53.51, respectively. These results were in close agreement wit...
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