The metamorphosis of the financial sector and the banking sector has become evident with
the dive... more The metamorphosis of the financial sector and the banking sector has become evident with the divergent product and services. The fusion of computers and telecommunication technologies and their advancement have changed every bank’s strategy of adoption of technology .Self Service Technology is the result of such advancement. The study tries to identify the factors/variables that affect the adoption of SST services in banking in Assam. The study looks into the quantitative as well as qualitative aspects. The primary data was collected with the help of a well structured questionnaire. The main findings of the study were- The study has found that the reason behind underutilization the SSTs is primarily due to the perceived risk in the nature of – performance risk and financial risk. The adoption process, primarily in the rural area, is also affected by the factors of Technical know-how, Experience and Language skills. One of the important variable having an impact on the adoption of SSTs is the demographic variable. The people in this area of the country are drowning in information but starving for knowledge and wisdom.
The metamorphosis of the financial sector and the banking sector has become evident with
the dive... more The metamorphosis of the financial sector and the banking sector has become evident with the divergent product and services. The fusion of computers and telecommunication technologies and their advancement have changed every bank’s strategy of adoption of technology .Self Service Technology is the result of such advancement. The study tries to identify the factors/variables that affect the adoption of SST services in banking in Assam. The study looks into the quantitative as well as qualitative aspects. The primary data was collected with the help of a well structured questionnaire. The main findings of the study were- The study has found that the reason behind underutilization the SSTs is primarily due to the perceived risk in the nature of – performance risk and financial risk. The adoption process, primarily in the rural area, is also affected by the factors of Technical know-how, Experience and Language skills. One of the important variable having an impact on the adoption of SSTs is the demographic variable. The people in this area of the country are drowning in information but starving for knowledge and wisdom.
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Papers by Neelam N
the divergent product and services. The fusion of computers and telecommunication
technologies and their advancement have changed every bank’s strategy of adoption of
technology .Self Service Technology is the result of such advancement. The study tries to
identify the factors/variables that affect the adoption of SST services in banking in Assam.
The study looks into the quantitative as well as qualitative aspects. The primary data was
collected with the help of a well structured questionnaire. The main findings of the study
were- The study has found that the reason behind underutilization the SSTs is primarily due
to the perceived risk in the nature of – performance risk and financial risk. The adoption
process, primarily in the rural area, is also affected by the factors of Technical know-how,
Experience and Language skills. One of the important variable having an impact on the
adoption of SSTs is the demographic variable. The people in this area of the country are
drowning in information but starving for knowledge and wisdom.
the divergent product and services. The fusion of computers and telecommunication
technologies and their advancement have changed every bank’s strategy of adoption of
technology .Self Service Technology is the result of such advancement. The study tries to
identify the factors/variables that affect the adoption of SST services in banking in Assam.
The study looks into the quantitative as well as qualitative aspects. The primary data was
collected with the help of a well structured questionnaire. The main findings of the study
were- The study has found that the reason behind underutilization the SSTs is primarily due
to the perceived risk in the nature of – performance risk and financial risk. The adoption
process, primarily in the rural area, is also affected by the factors of Technical know-how,
Experience and Language skills. One of the important variable having an impact on the
adoption of SSTs is the demographic variable. The people in this area of the country are
drowning in information but starving for knowledge and wisdom.