This study aimed to examine the role and impact of social media on the knowledge of the COVID-19 ... more This study aimed to examine the role and impact of social media on the knowledge of the COVID-19 pandemic in Bangladesh through disseminating actual changes in health safety, trust and belief of social media’s coverage statistics, isolation, and psychological numbness among students. This study used a cross-sectional design in which a quantitative approach was adopted. Data from an online survey were collected in a short period of time during the early stages of COVID-19 to determine the relationship between social media activity and knowledge of the COVID-19 pandemic with accuracy. A total of 189 respondents were interviewed using structured questionnaires during the onset of the COVID-19 outbreak in Bangladeshi university students. Exploratory factor analysis (EFA) and path analysis were performed. Out of 189 respondents, about 80% were aged between 16 and 25 years, of which nearly 60.33% were students. This study explored four factors—knowledge and health safety, trust in social ...
In the context of the COVID19 pandemic, many companies face the problem of declining financial st... more In the context of the COVID19 pandemic, many companies face the problem of declining financial stability. IT companies are unique in this aspect, because their field of activity is entirely based on digital platforms and does not require direct contact with customers. Besides, social media marketing is becoming increasingly popular. The study of the impact of social media marketing on improving the financial stability of IT companies becomes urgent under the conditions of fierce competition, when it is necessary to ensure high rates of financial stability. The aim of the study is to determine the impact of social media marketing on improving the financial stability of IT companies. The data sample for this study includes the 20 largest IT outsourcing companies in Ukraine in 2020. The study was conducted using linear regression models, which were tested by the least squares method. The impact of social media marketing was introduced into the model through the use of a dummy variable....
The article considers the issue of monitoring consumer behaviour from the point of view of the fo... more The article considers the issue of monitoring consumer behaviour from the point of view of the formation of the enterprise strategy. A difficultly analyzed process of analysis of consumer behaviour is considered from the position of monitoring the formation and change of consumer loyalty to the products and brand of the enterprise. A technique is proposed for monitoring consumer behaviour, taking into account the key influence of the indicator of the general loyalty of ordinary people, both to the brand of the enterprise as a whole and to a particular brand. As an experiment, field tests of the methodology were carried out within the framework of an enterprise’s marketing company, with an intermediate analysis of the results after a calendar year and subsequent adjustment of the enterprise’s strategy.
This study aimed to examine the role and impact of social media on the knowledge of the COVID-19 ... more This study aimed to examine the role and impact of social media on the knowledge of the COVID-19 pandemic in Bangladesh through disseminating actual changes in health safety, trust and belief of social media’s coverage statistics, isolation, and psychological numbness among students. This study used a cross-sectional design in which a quantitative approach was adopted. Data from an online survey were collected in a short period of time during the early stages of COVID-19 to determine the relationship between social media activity and knowledge of the COVID-19 pandemic with accuracy. A total of 189 respondents were interviewed using structured questionnaires during the onset of the COVID-19 outbreak in Bangladeshi university students. Exploratory factor analysis (EFA) and path analysis were performed. Out of 189 respondents, about 80% were aged between 16 and 25 years, of which nearly 60.33% were students. This study explored four factors—knowledge and health safety, trust in social ...
In the context of the COVID19 pandemic, many companies face the problem of declining financial st... more In the context of the COVID19 pandemic, many companies face the problem of declining financial stability. IT companies are unique in this aspect, because their field of activity is entirely based on digital platforms and does not require direct contact with customers. Besides, social media marketing is becoming increasingly popular. The study of the impact of social media marketing on improving the financial stability of IT companies becomes urgent under the conditions of fierce competition, when it is necessary to ensure high rates of financial stability. The aim of the study is to determine the impact of social media marketing on improving the financial stability of IT companies. The data sample for this study includes the 20 largest IT outsourcing companies in Ukraine in 2020. The study was conducted using linear regression models, which were tested by the least squares method. The impact of social media marketing was introduced into the model through the use of a dummy variable....
The article considers the issue of monitoring consumer behaviour from the point of view of the fo... more The article considers the issue of monitoring consumer behaviour from the point of view of the formation of the enterprise strategy. A difficultly analyzed process of analysis of consumer behaviour is considered from the position of monitoring the formation and change of consumer loyalty to the products and brand of the enterprise. A technique is proposed for monitoring consumer behaviour, taking into account the key influence of the indicator of the general loyalty of ordinary people, both to the brand of the enterprise as a whole and to a particular brand. As an experiment, field tests of the methodology were carried out within the framework of an enterprise’s marketing company, with an intermediate analysis of the results after a calendar year and subsequent adjustment of the enterprise’s strategy.
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Papers by Oksana Holik