Cultural heritage resources are among the primary tourist attractions commonly included in promot... more Cultural heritage resources are among the primary tourist attractions commonly included in promotional materials.Various categories of heritage attraction, such as nature, culture and built environment, play an important role in attracting international as well as domestic tourists and are a major source of foreign exchange for many countries, including Malaysia. Cultural heritage resources are especially important to Malaysia in the development of tourism, as an agent of national integration and representing a key theme in the country‘s promotional campaign. Although several works have examined various aspects of Malaysian cultural heritage, few studies have explored this topic from the perspective of tourism promotion.Thus, this paper analyses how cultural heritage attractions are projected in current Malaysian tourism promotion.Content analysis was adopted in the assessment of cultural heritage attractions represented in the e-brochures published by Tourism Malaysia.The findings ...
Despite the Middle East is considered as a conflict-ridden region, relatively some major tourism ... more Despite the Middle East is considered as a conflict-ridden region, relatively some major tourism destination such as Jordan is safe, however, these destinations' geographic location has resulted in tourists’ misperceptions and had a negative effect on tourism throughout the Middle East. This study aimed to uncover the challenges of decreased the flow of tourists to the Jordan to restore a positive image after the crisis following the Arab Spring uprisings. Literature analysis method was applied to review previous literature on perceived risks in the Middle East. Results of the analysis revealed the issues that influence tourists’ perceived risk toward the region and Jordan particularly were geographical ignorance of safe destinations, a biased coverage of the media, different culture influence personal characteristics concerning freedom, and weakness of previous experiences. Findings further revealed that studies regarding during international tourists in the Middle East are lim...
The International Journal of Academic Research in Business and Social Sciences, 2018
Muslim tourism segment shows the incredible growth year by year. Although, there was a drastic dr... more Muslim tourism segment shows the incredible growth year by year. Although, there was a drastic drop of Muslim travel to both USA and European countries, but this situation has provided an opportunity for Muslim countries to become popular destinations among Muslim travellers. Recently, Islamic tourism concept has been debated among scholars as religion represents one of important factors in the travelling decision-making process. Previous literature also indicated the important to ensure that Islamic attributes availability in those destinations and services. This availability may lead to tourist satisfaction as well as inspire multiple return visits. Thus, Islamic tourism was introduced as an alternative for tourist not only to motivate them to have pleasure but also the blessing from Allah while travelling. The purpose of this paper is to explore the concept of Islamic tourism and the Islamic attributes as it can be used as a base in targeting Muslim travellers’ market segment.
Choice Experiment (CE) technique requires respondents to choose the most preferred alternative fr... more Choice Experiment (CE) technique requires respondents to choose the most preferred alternative from a series of alternatives presented to them. One of these alternatives is Status Quo (SQ) option which resembles the current scenario. However, respondents’ interpretation of SQ may differ. This is inevitable for environmental goods. Using the case study of white water rafting (WWR) activity, this article investigates the effects of respondents’ willingness to pay (WTP) when they are allowed to define their own SQ. Three types of SQ are being investigated: a) individual interpretation; b) group interpretation; and c) authors’ interpretation. The results show that the personal and group interpretations of SQ produce better results compared to the authors’ interpretation at least in significance of attributes. This indicates that in complex choice experiment exercises, the determination of the SQ should be decided by the respondents rather than by the researcher.
Tourism is vital to the economy of a country. Successful tourism marketing strategies require an ... more Tourism is vital to the economy of a country. Successful tourism marketing strategies require an understanding of why people travel and what factors influence their behavioural intention of choosing a travel destination. Tourism scholars have recognized the impact of perceived risk on travel behaviour and decision, because tourists are likely to avoid destinations with greater perceived risk regardless of whether that notion is a real representation of the level of safety in a destination. While overall the field of tourism has been abundantly researched, there are certain areas where there is a paucity of research such marketing strategies of destinations that sorted by tourists as a risky destination. This article contributes to this extremely important researched subject, specifically, this study seeking to investigate the role of perceived risks in building the tourists future intentions toward the destination. The research is focusing on developing a conceptual model which iden...
Cultural heritage resources are among the primary tourist attractions commonly included in promot... more Cultural heritage resources are among the primary tourist attractions commonly included in promotional materials.Various categories of heritage attraction, such as nature, culture and built environment, play an important role in attracting international as well as domestic tourists and are a major source of foreign exchange for many countries, including Malaysia. Cultural heritage resources are especially important to Malaysia in the development of tourism, as an agent of national integration and representing a key theme in the country‘s promotional campaign. Although several works have examined various aspects of Malaysian cultural heritage, few studies have explored this topic from the perspective of tourism promotion.Thus, this paper analyses how cultural heritage attractions are projected in current Malaysian tourism promotion.Content analysis was adopted in the assessment of cultural heritage attractions represented in the e-brochures published by Tourism Malaysia.The findings ...
Despite the Middle East is considered as a conflict-ridden region, relatively some major tourism ... more Despite the Middle East is considered as a conflict-ridden region, relatively some major tourism destination such as Jordan is safe, however, these destinations' geographic location has resulted in tourists’ misperceptions and had a negative effect on tourism throughout the Middle East. This study aimed to uncover the challenges of decreased the flow of tourists to the Jordan to restore a positive image after the crisis following the Arab Spring uprisings. Literature analysis method was applied to review previous literature on perceived risks in the Middle East. Results of the analysis revealed the issues that influence tourists’ perceived risk toward the region and Jordan particularly were geographical ignorance of safe destinations, a biased coverage of the media, different culture influence personal characteristics concerning freedom, and weakness of previous experiences. Findings further revealed that studies regarding during international tourists in the Middle East are lim...
The International Journal of Academic Research in Business and Social Sciences, 2018
Muslim tourism segment shows the incredible growth year by year. Although, there was a drastic dr... more Muslim tourism segment shows the incredible growth year by year. Although, there was a drastic drop of Muslim travel to both USA and European countries, but this situation has provided an opportunity for Muslim countries to become popular destinations among Muslim travellers. Recently, Islamic tourism concept has been debated among scholars as religion represents one of important factors in the travelling decision-making process. Previous literature also indicated the important to ensure that Islamic attributes availability in those destinations and services. This availability may lead to tourist satisfaction as well as inspire multiple return visits. Thus, Islamic tourism was introduced as an alternative for tourist not only to motivate them to have pleasure but also the blessing from Allah while travelling. The purpose of this paper is to explore the concept of Islamic tourism and the Islamic attributes as it can be used as a base in targeting Muslim travellers’ market segment.
Choice Experiment (CE) technique requires respondents to choose the most preferred alternative fr... more Choice Experiment (CE) technique requires respondents to choose the most preferred alternative from a series of alternatives presented to them. One of these alternatives is Status Quo (SQ) option which resembles the current scenario. However, respondents’ interpretation of SQ may differ. This is inevitable for environmental goods. Using the case study of white water rafting (WWR) activity, this article investigates the effects of respondents’ willingness to pay (WTP) when they are allowed to define their own SQ. Three types of SQ are being investigated: a) individual interpretation; b) group interpretation; and c) authors’ interpretation. The results show that the personal and group interpretations of SQ produce better results compared to the authors’ interpretation at least in significance of attributes. This indicates that in complex choice experiment exercises, the determination of the SQ should be decided by the respondents rather than by the researcher.
Tourism is vital to the economy of a country. Successful tourism marketing strategies require an ... more Tourism is vital to the economy of a country. Successful tourism marketing strategies require an understanding of why people travel and what factors influence their behavioural intention of choosing a travel destination. Tourism scholars have recognized the impact of perceived risk on travel behaviour and decision, because tourists are likely to avoid destinations with greater perceived risk regardless of whether that notion is a real representation of the level of safety in a destination. While overall the field of tourism has been abundantly researched, there are certain areas where there is a paucity of research such marketing strategies of destinations that sorted by tourists as a risky destination. This article contributes to this extremely important researched subject, specifically, this study seeking to investigate the role of perceived risks in building the tourists future intentions toward the destination. The research is focusing on developing a conceptual model which iden...
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Papers by Hamimi Omar