Cyberpsychology, Behavior, and Social Networking, Jul 1, 2019
Troll is a commonly used term for disinhibited individuals who create havoc as they lurk and lash... more Troll is a commonly used term for disinhibited individuals who create havoc as they lurk and lash out with the purpose of disrupting the environment in online communities. This research focuses on the phenomenon of trolling in a livestream video broadcast scenario. This study investigates the extent that trolling occurs in a livestream, whether there is a difference in the degree of trolling in broadcasts based on gender, and is there a difference in the extent of trolling behavior based on the gender of the viewer. Data were collected from 998 viewers that participate in the live broadcast platform called Twitch through an online survey. Participants answered questions regarding their experiences with overly aggressive, derogatory, and negative behavior, generally trolling, in the channel of their favorite broadcaster. Questions addressed the degree of acceptability of trolling and likelihood of intervention. Findings indicate that female viewers were more sensitive than male viewers in picking up trolling cues. Both males and females agreed that female broadcasters are more likely to be targets of sexual harassment trolling. Male viewers felt that it was more acceptable when male broadcasters were harassed than female broadcasters. Finally, gender is a factor determining intervention behavior.
Journal of Research in Interactive Marketing, Dec 19, 2017
PurposeThe overall purpose of this study is to investigate and gain a better understanding of per... more PurposeThe overall purpose of this study is to investigate and gain a better understanding of perceptions of source credibility and consumer motivation to view live-stream broadcasts. Of particular interest is gender differences based on the gender of the broadcaster and viewer.Design/methodology/approachData were collected using an online survey from 998 respondents. As the preliminary examination technique,t-tests were used.FindingsThere are significant differences based on whether a viewer of a live broadcast is watching a source of the same gender or a different gender in source credibility. Viewing same vs opposite sex broadcasters may indicate motivation to engage with the live-video content. There are significant gender differences outcome variables of interest to live broadcasters.Research limitations/implicationsThe context investigated was a single live-streaming provider.Practical implicationsThe findings provide a start to understanding the differences in perceptions and motivations for watching live-stream broadcasters. This will aid marketers and broadcasters using live-stream formats on a variety of platforms in developing better content and building a more engaged viewing community. This research represents an important step in quantifying unexplored differences in gender perceptions of the source of live broadcasts that ultimately could impact not only the success of the broadcaster but also brands endorsed by these broadcasters.Originality/valueThis research is among the first to explore source effects and motivation in the live video context.
... those pertaining to beliefs, languages, and value systems seem to present barriers to informa... more ... those pertaining to beliefs, languages, and value systems seem to present barriers to information ... Rust, RT, Lemon, NK (2001), "E-service and the consumer", International Journal of Electronic ... Pacific region", in Corbitt, BJ, Al-Qirim, N. (Eds),e-Business, e-Government & Small ...
Cyberpsychology, Behavior, and Social Networking, 2019
Troll is a commonly used term for disinhibited individuals who create havoc as they lurk and lash... more Troll is a commonly used term for disinhibited individuals who create havoc as they lurk and lash out with the purpose of disrupting the environment in online communities. This research focuses on the phenomenon of trolling in a livestream video broadcast scenario. This study investigates the extent that trolling occurs in a livestream, whether there is a difference in the degree of trolling in broadcasts based on gender, and is there a difference in the extent of trolling behavior based on the gender of the viewer. Data were collected from 998 viewers that participate in the live broadcast platform called Twitch through an online survey. Participants answered questions regarding their experiences with overly aggressive, derogatory, and negative behavior, generally trolling, in the channel of their favorite broadcaster. Questions addressed the degree of acceptability of trolling and likelihood of intervention. Findings indicate that female viewers were more sensitive than male viewers in picking up trolling cues. Both males and females agreed that female broadcasters are more likely to be targets of sexual harassment trolling. Male viewers felt that it was more acceptable when male broadcasters were harassed than female broadcasters. Finally, gender is a factor determining intervention behavior.
Companies doing business on the Internet have experienced environmental turbulence from early gro... more Companies doing business on the Internet have experienced environmental turbulence from early growth and subsequent decline as businesses failed. The Internet provides a unique opportunity to examine the evolution of a business sector over a relatively short time period. Biological models to represent and predict the competitive dynamics within a business sector have been utilized. Using the analogy of strategies used in natural systems, this paper will demonstrate the applicability of using a model of population dynamics to companies that have survived the burst of the Internet bubble, specifically the cases of Amazon and eBay.
... those pertaining to beliefs, languages, and value systems seem to present barriers to informa... more ... those pertaining to beliefs, languages, and value systems seem to present barriers to information ... Rust, RT, Lemon, NK (2001), "E-service and the consumer", International Journal of Electronic ... Pacific region", in Corbitt, BJ, Al-Qirim, N. (Eds),e-Business, e-Government & Small ...
Purpose – The aim of this paper is to focus on the determinants that impact the growth of SMEs in... more Purpose – The aim of this paper is to focus on the determinants that impact the growth of SMEs in B-to-B markets in emerging economies. The objective is to apply the classic model of organizational ecology to examine the characteristics of growth patterns in the B-to-B environment for SMEs in emerging markets, specifically India and China. Application of the model can guide SMEs owners/managers in their effort to successfully expand internationally in turbulent markets characterized by competitive and technological intensity. Design/methodology/approach – An overview of the basics of the organizational ecology model is presented, followed by the description of various economic drivers of B-to-B markets in India and China. The integration of the organizational ecology model and the strategic development of methods to deal with specific challenges of entering international markets are discussed. The paper concludes with managerial implications and suggestions for future research. Find...
Cyberpsychology, Behavior, and Social Networking, Jul 1, 2019
Troll is a commonly used term for disinhibited individuals who create havoc as they lurk and lash... more Troll is a commonly used term for disinhibited individuals who create havoc as they lurk and lash out with the purpose of disrupting the environment in online communities. This research focuses on the phenomenon of trolling in a livestream video broadcast scenario. This study investigates the extent that trolling occurs in a livestream, whether there is a difference in the degree of trolling in broadcasts based on gender, and is there a difference in the extent of trolling behavior based on the gender of the viewer. Data were collected from 998 viewers that participate in the live broadcast platform called Twitch through an online survey. Participants answered questions regarding their experiences with overly aggressive, derogatory, and negative behavior, generally trolling, in the channel of their favorite broadcaster. Questions addressed the degree of acceptability of trolling and likelihood of intervention. Findings indicate that female viewers were more sensitive than male viewers in picking up trolling cues. Both males and females agreed that female broadcasters are more likely to be targets of sexual harassment trolling. Male viewers felt that it was more acceptable when male broadcasters were harassed than female broadcasters. Finally, gender is a factor determining intervention behavior.
Journal of Research in Interactive Marketing, Dec 19, 2017
PurposeThe overall purpose of this study is to investigate and gain a better understanding of per... more PurposeThe overall purpose of this study is to investigate and gain a better understanding of perceptions of source credibility and consumer motivation to view live-stream broadcasts. Of particular interest is gender differences based on the gender of the broadcaster and viewer.Design/methodology/approachData were collected using an online survey from 998 respondents. As the preliminary examination technique,t-tests were used.FindingsThere are significant differences based on whether a viewer of a live broadcast is watching a source of the same gender or a different gender in source credibility. Viewing same vs opposite sex broadcasters may indicate motivation to engage with the live-video content. There are significant gender differences outcome variables of interest to live broadcasters.Research limitations/implicationsThe context investigated was a single live-streaming provider.Practical implicationsThe findings provide a start to understanding the differences in perceptions and motivations for watching live-stream broadcasters. This will aid marketers and broadcasters using live-stream formats on a variety of platforms in developing better content and building a more engaged viewing community. This research represents an important step in quantifying unexplored differences in gender perceptions of the source of live broadcasts that ultimately could impact not only the success of the broadcaster but also brands endorsed by these broadcasters.Originality/valueThis research is among the first to explore source effects and motivation in the live video context.
... those pertaining to beliefs, languages, and value systems seem to present barriers to informa... more ... those pertaining to beliefs, languages, and value systems seem to present barriers to information ... Rust, RT, Lemon, NK (2001), "E-service and the consumer", International Journal of Electronic ... Pacific region", in Corbitt, BJ, Al-Qirim, N. (Eds),e-Business, e-Government & Small ...
Cyberpsychology, Behavior, and Social Networking, 2019
Troll is a commonly used term for disinhibited individuals who create havoc as they lurk and lash... more Troll is a commonly used term for disinhibited individuals who create havoc as they lurk and lash out with the purpose of disrupting the environment in online communities. This research focuses on the phenomenon of trolling in a livestream video broadcast scenario. This study investigates the extent that trolling occurs in a livestream, whether there is a difference in the degree of trolling in broadcasts based on gender, and is there a difference in the extent of trolling behavior based on the gender of the viewer. Data were collected from 998 viewers that participate in the live broadcast platform called Twitch through an online survey. Participants answered questions regarding their experiences with overly aggressive, derogatory, and negative behavior, generally trolling, in the channel of their favorite broadcaster. Questions addressed the degree of acceptability of trolling and likelihood of intervention. Findings indicate that female viewers were more sensitive than male viewers in picking up trolling cues. Both males and females agreed that female broadcasters are more likely to be targets of sexual harassment trolling. Male viewers felt that it was more acceptable when male broadcasters were harassed than female broadcasters. Finally, gender is a factor determining intervention behavior.
Companies doing business on the Internet have experienced environmental turbulence from early gro... more Companies doing business on the Internet have experienced environmental turbulence from early growth and subsequent decline as businesses failed. The Internet provides a unique opportunity to examine the evolution of a business sector over a relatively short time period. Biological models to represent and predict the competitive dynamics within a business sector have been utilized. Using the analogy of strategies used in natural systems, this paper will demonstrate the applicability of using a model of population dynamics to companies that have survived the burst of the Internet bubble, specifically the cases of Amazon and eBay.
... those pertaining to beliefs, languages, and value systems seem to present barriers to informa... more ... those pertaining to beliefs, languages, and value systems seem to present barriers to information ... Rust, RT, Lemon, NK (2001), "E-service and the consumer", International Journal of Electronic ... Pacific region", in Corbitt, BJ, Al-Qirim, N. (Eds),e-Business, e-Government & Small ...
Purpose – The aim of this paper is to focus on the determinants that impact the growth of SMEs in... more Purpose – The aim of this paper is to focus on the determinants that impact the growth of SMEs in B-to-B markets in emerging economies. The objective is to apply the classic model of organizational ecology to examine the characteristics of growth patterns in the B-to-B environment for SMEs in emerging markets, specifically India and China. Application of the model can guide SMEs owners/managers in their effort to successfully expand internationally in turbulent markets characterized by competitive and technological intensity. Design/methodology/approach – An overview of the basics of the organizational ecology model is presented, followed by the description of various economic drivers of B-to-B markets in India and China. The integration of the organizational ecology model and the strategic development of methods to deal with specific challenges of entering international markets are discussed. The paper concludes with managerial implications and suggestions for future research. Find...
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