Corporations investing in Latin America are facing problems including opposition from indigenous ... more Corporations investing in Latin America are facing problems including opposition from indigenous communities and environmental non-governmental organizations (ENGOs)1, and the activities of guerrillas and drug cartels2 that are making it difficult for them to operate. Collaborative alliances are seen as a strategy that organizations can use to deal with the turbulence and complexity of their environments3. Strategic bridging has proved to be effective to approach collaboration in sensitive areas of operation. The main conclusions are: (a) the complex environment in which corporations operates in Latin America requires collaboration among all stakeholders to achieve common goals of sustainable development; (b) indigenous communities have the potential to collaborate with MNCs; however, they need certain level of education and training; and (c) NGOs possess the necessary expertise to act as a bridge, their participation is essential to explore opportunities of collaboration between in...
SPE International Conference on Health, Safety and Environment in Oil and Gas Exploration and Production, 2002
During the 1990s, the world trend to consider the concept of sustainable development in governmen... more During the 1990s, the world trend to consider the concept of sustainable development in government development policies has become popular in Latin America. Among other important issues, capacity building is essential for the successful implementation of these models. Considering that many oil and gas companies have moved to Latin America, it is important to explore their roles in terms of cooperation with LACs to increase the capacity of educational institutions and, at the same time, gain competitive advantage within the industry. Multinational corporations can gain competitive advantage by developing knowledge-based capabilities.1 The benefits include better public image and reputation locally, nationally, and internationally; access to new markets and resources; and cost reduction. Introduction During the twentieth century, Latin American countries (LACs) have applied different economic development models oriented to overcome the poverty, hunger, and underdevelopment of the regi...
This paper analyzes the marketing strategies followed by Canadian companies operating in the Nort... more This paper analyzes the marketing strategies followed by Canadian companies operating in the North American natural gas markets. It focuses on two elements of the marketing mix: (a) market segmentation and (b) pricing. The highly competitive natural gas markets of North America, strengthened by the deregulation process, the restructuring of electric utility industries, the advance in technological communications, and the global growing concerns on environmental issues, make market segmentation and pricing key elements in setting marketing strategies. The main findings of this research are: (a) the market segmentation is highly dependent on the availability of pipeline distribution and cost of transportation of gas; (b) decisions on market segmentation regarding types of customers are highly dependent on the highest netback that can be obtained; (c) pricing in the natural gas market of North America is highly affected by the availability of distribution pipelines, cost of transportat...
Purpose – The purposes of this paper are: to examine the adoption of corporate social responsibil... more Purpose – The purposes of this paper are: to examine the adoption of corporate social responsibility (CSR) strategies related to environment protection by Chinese state oil companies; and to analyze the effects of global competitions and cooperation on the CSR adoption processes. Design/methodology/approach – Based on a content analysis of 58 corporate reports and three interviews with senior managers from Chinese-Western joint ventures, the authors analyzed the environmentally-related CSR adoption strategies and the effects of global competition and cooperation in Chinese state oil companies. Findings – The findings suggest that more cooperative CSR strategies related to environment protection have been adopted by Chinese state oil companies in the past decade. The main reasons are: the force of international and local environmental regulations; the pressures from partners of western oil companies and the desire to increase the global competitive advantage of the Chinese state oil ...
Corporations investing in Latin America are facing problems including opposition from indigenous ... more Corporations investing in Latin America are facing problems including opposition from indigenous communities and environmental non-governmental organizations (ENGOs)1, and the activities of guerrillas and drug cartels2 that are making it difficult for them to operate. Collaborative alliances are seen as a strategy that organizations can use to deal with the turbulence and complexity of their environments3. Strategic bridging has proved to be effective to approach collaboration in sensitive areas of operation. The main conclusions are: (a) the complex environment in which corporations operates in Latin America requires collaboration among all stakeholders to achieve common goals of sustainable development; (b) indigenous communities have the potential to collaborate with MNCs; however, they need certain level of education and training; and (c) NGOs possess the necessary expertise to act as a bridge, their participation is essential to explore opportunities of collaboration between in...
SPE International Conference on Health, Safety and Environment in Oil and Gas Exploration and Production, 2002
During the 1990s, the world trend to consider the concept of sustainable development in governmen... more During the 1990s, the world trend to consider the concept of sustainable development in government development policies has become popular in Latin America. Among other important issues, capacity building is essential for the successful implementation of these models. Considering that many oil and gas companies have moved to Latin America, it is important to explore their roles in terms of cooperation with LACs to increase the capacity of educational institutions and, at the same time, gain competitive advantage within the industry. Multinational corporations can gain competitive advantage by developing knowledge-based capabilities.1 The benefits include better public image and reputation locally, nationally, and internationally; access to new markets and resources; and cost reduction. Introduction During the twentieth century, Latin American countries (LACs) have applied different economic development models oriented to overcome the poverty, hunger, and underdevelopment of the regi...
This paper analyzes the marketing strategies followed by Canadian companies operating in the Nort... more This paper analyzes the marketing strategies followed by Canadian companies operating in the North American natural gas markets. It focuses on two elements of the marketing mix: (a) market segmentation and (b) pricing. The highly competitive natural gas markets of North America, strengthened by the deregulation process, the restructuring of electric utility industries, the advance in technological communications, and the global growing concerns on environmental issues, make market segmentation and pricing key elements in setting marketing strategies. The main findings of this research are: (a) the market segmentation is highly dependent on the availability of pipeline distribution and cost of transportation of gas; (b) decisions on market segmentation regarding types of customers are highly dependent on the highest netback that can be obtained; (c) pricing in the natural gas market of North America is highly affected by the availability of distribution pipelines, cost of transportat...
Purpose – The purposes of this paper are: to examine the adoption of corporate social responsibil... more Purpose – The purposes of this paper are: to examine the adoption of corporate social responsibility (CSR) strategies related to environment protection by Chinese state oil companies; and to analyze the effects of global competitions and cooperation on the CSR adoption processes. Design/methodology/approach – Based on a content analysis of 58 corporate reports and three interviews with senior managers from Chinese-Western joint ventures, the authors analyzed the environmentally-related CSR adoption strategies and the effects of global competition and cooperation in Chinese state oil companies. Findings – The findings suggest that more cooperative CSR strategies related to environment protection have been adopted by Chinese state oil companies in the past decade. The main reasons are: the force of international and local environmental regulations; the pressures from partners of western oil companies and the desire to increase the global competitive advantage of the Chinese state oil ...
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Papers by Percy Garcia P.