Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Sosial Media Instagram dan Word of Mo... more Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Sosial Media Instagram dan Word of Mouth Terhadap Keputusan Pembelian di Kedai Kopi Bilik Tropical Sepatan. Penelitian ini adalah penelitian kuantitatif. Sampel penelitian ini adalah 100 responden konsumen Kedai Kopi Bilik Tropical Sepatan menggunakan rumus slovin. Pengumpulan data primer diperoleh dari penyebaran kuesioner. Teknik analisis yang digunakan adalah analisis regresi linier berganda dengan menggunakan software SPSS versi 25. Hasil penelitian menunjukkan bahwa secara parsial maupun simulta variabel Sosial Media Instagram (X1) dan Word of Mouth (X2) berpengaruh secara positif dan signifikan terhadap Keputusan Pembelian (Y)
The purpose of this study is to determine the right marketing strategy sothat the number of UMT n... more The purpose of this study is to determine the right marketing strategy sothat the number of UMT new students is increasingly based on whatare the strengths, weaknesses, opportunities and threats that arepursued by UMT. How to Understand UMT has great strength, thestrength is questioning because UMT is a Muhammadiyah charitybusiness. UMT also passed a huge opportunity which was high in thepublic interest to continue their education up to college. The mostdominant weakness of UMT is the weak competence of lecturers, whilethe major challenges related to UMT are the national economicconditions that do not support economic improvement and the rapiddevelopment of information technology. The position of the UMTquadrant coordinate in the growth position means that UMT is a strongand potential organization. The recommendations given are progressive,meaning that the organization is in top condition and stable. Related toreally being expanded to continue the development of expansion,growth and...
The purpose of this study is to examine and analyze the influence of costs, facilities, services ... more The purpose of this study is to examine and analyze the influence of costs, facilities, services and brands on the acceptance of new students. The sample in this study were 98-20 students of the 2012-2013 UMT academic year. The analytical tool used is the validity test, reliability test, simple regression and multiple regression. Partial calculation results can be explained that there is a positive and significant influence between costs, facilities, services and brands towards new student admissions, this is indicated by each tcount of each variable X always greater than t table. The results of simultaneous regression testing using the Dolittle Method show that the value of Fcount is greater than the value of Ftable at the standard deviation (α) of 0.05 or 5%. So this shows there is a positive and significant influence between costs, facilities, services and brands together towards the acceptance of new students at Muhammadiyah University Tangerang academic year 2012-2013. In this ...
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh keterlibatan fashion terhadap perilak... more Tujuan dari penelitian ini adalah untuk mengetahui pengaruh keterlibatan fashion terhadap perilaku pembelian impulsif melalui emosi positif pada toko pakaian MayOutfit Tangerang. Penelitian ini menggunakan pendekatan kuantitatif. Data diperoleh dengan menyebarkan kuesioner dengan menggunakan skala likert sebagai alat teknik pengumpulan data. Populasi dalam penelitian ini berjumlah 1.031 responden yang didapat dari data pengunjung tahunan MayOutfit. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling dan diperoleh sebanyak 91 orang. Analisis data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji normalitas, uji linieritas, uji koefisien determinasi, analisis jalur, dan uji hipotesis parsial (uji t). Adapun pengolahan datanya menggunakan program SPSS versi 22. Hasil penelitian ini menunjukkan bahwa engagement fashion berpengaruh terhadap perilaku impulse buying,
Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Sosial Media Instagram dan Word of Mo... more Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Sosial Media Instagram dan Word of Mouth Terhadap Keputusan Pembelian di Kedai Kopi Bilik Tropical Sepatan. Penelitian ini adalah penelitian kuantitatif. Sampel penelitian ini adalah 100 responden konsumen Kedai Kopi Bilik Tropical Sepatan menggunakan rumus slovin. Pengumpulan data primer diperoleh dari penyebaran kuesioner. Teknik analisis yang digunakan adalah analisis regresi linier berganda dengan menggunakan software SPSS versi 25. Hasil penelitian menunjukkan bahwa secara parsial maupun simulta variabel Sosial Media Instagram (X1) dan Word of Mouth (X2) berpengaruh secara positif dan signifikan terhadap Keputusan Pembelian (Y)
The purpose of this study is to determine the right marketing strategy sothat the number of UMT n... more The purpose of this study is to determine the right marketing strategy sothat the number of UMT new students is increasingly based on whatare the strengths, weaknesses, opportunities and threats that arepursued by UMT. How to Understand UMT has great strength, thestrength is questioning because UMT is a Muhammadiyah charitybusiness. UMT also passed a huge opportunity which was high in thepublic interest to continue their education up to college. The mostdominant weakness of UMT is the weak competence of lecturers, whilethe major challenges related to UMT are the national economicconditions that do not support economic improvement and the rapiddevelopment of information technology. The position of the UMTquadrant coordinate in the growth position means that UMT is a strongand potential organization. The recommendations given are progressive,meaning that the organization is in top condition and stable. Related toreally being expanded to continue the development of expansion,growth and...
The purpose of this study is to examine and analyze the influence of costs, facilities, services ... more The purpose of this study is to examine and analyze the influence of costs, facilities, services and brands on the acceptance of new students. The sample in this study were 98-20 students of the 2012-2013 UMT academic year. The analytical tool used is the validity test, reliability test, simple regression and multiple regression. Partial calculation results can be explained that there is a positive and significant influence between costs, facilities, services and brands towards new student admissions, this is indicated by each tcount of each variable X always greater than t table. The results of simultaneous regression testing using the Dolittle Method show that the value of Fcount is greater than the value of Ftable at the standard deviation (α) of 0.05 or 5%. So this shows there is a positive and significant influence between costs, facilities, services and brands together towards the acceptance of new students at Muhammadiyah University Tangerang academic year 2012-2013. In this ...
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh keterlibatan fashion terhadap perilak... more Tujuan dari penelitian ini adalah untuk mengetahui pengaruh keterlibatan fashion terhadap perilaku pembelian impulsif melalui emosi positif pada toko pakaian MayOutfit Tangerang. Penelitian ini menggunakan pendekatan kuantitatif. Data diperoleh dengan menyebarkan kuesioner dengan menggunakan skala likert sebagai alat teknik pengumpulan data. Populasi dalam penelitian ini berjumlah 1.031 responden yang didapat dari data pengunjung tahunan MayOutfit. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling dan diperoleh sebanyak 91 orang. Analisis data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji normalitas, uji linieritas, uji koefisien determinasi, analisis jalur, dan uji hipotesis parsial (uji t). Adapun pengolahan datanya menggunakan program SPSS versi 22. Hasil penelitian ini menunjukkan bahwa engagement fashion berpengaruh terhadap perilaku impulse buying,
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