Purpose: To survive, organizations must have a competitive advantage in order to stay ahead of th... more Purpose: To survive, organizations must have a competitive advantage in order to stay ahead of the competition. Market innovation has remained the driving force behind most market expansions and stability in the turbulent nature of global economies. This study sought to establish the influence of market innovation on the competitive advantage of telecommunication companies in Kenya. Design/Method/Approach: Using the philosophy of positivism, the study adopted an explanatory research design in testing the hypothesis. The main data collection instrument was a structured questionnaire using both physical conduct and online interactions to return 247 responses from mid and top level managers in a total of 26 active telecommunications companies in Kenya. The study used both descriptive and inferential statistics using SPSS computer application to analyze the data. Findings: From the study findings, it was established that innovative distribution channels significantly influenced the com...
Innovation is key to achieving a competitive advantage. In a bid to achieve competitive advantage... more Innovation is key to achieving a competitive advantage. In a bid to achieve competitive advantage, companies have considered different types of innovation. Each firm establishes its own competitive niche depending on the conditions that allow it to be productive within that specific niche. Process innovations have emerged as some of the key competitive fronts for many firms including the telecommunications industry. This paper focuses on establishing the effect of process innovation on the competitive advantage of the telecommunication industry in Kenya. The study adopted a descriptive research design using a sample size of 26 active telecommunications companies in Kenya. The respondents were mid and top-level managers. The linear regression model showed process innovation statistically affects the competitive advantage of telecommunication companies in Kenya (β = .302t = 4.952, p<.05). The study recommends telecommunication companies to design processes that provide optimum retu...
International Journal of Research in Business and Social Science (2147- 4478), 2020
Previous studies have established that the telecommunications industry in Kenya is characterized ... more Previous studies have established that the telecommunications industry in Kenya is characterized by decreasing voice revenues, many regulations, technological progress and varying consumer needs. This phenomenon has resulted in industry companies developing sound innovation strategies to make sure they form a competitive advantage over their rivals with the aim of ensuring their survival and growth in the evermore cut-throat marketplace. Nevertheless, in spite of the essential part played by these innovation strategies to safeguard competitive advantage, several companies have failed to translate the plans into reality. Therefore, the major objective of this study was to investigate the influence of technological innovation on the competitive advantage of telecommunication companies in Kenya. Technological innovation was measured by expansion of Global System for Mobile Communications (GSM) networks; new equipment and software; and partnerships and synergies. To satisfy the objectiv...
European Journal of Business and Strategic Management, 2020
Purpose: Competition is at the core of existence of firms. This determines the appropriateness of... more Purpose: Competition is at the core of existence of firms. This determines the appropriateness of a firm’s activities that can contribute to its performance, such as innovations, a cohesive culture, or good implementation. Many firms have performed poorly in a competitive environemnt due to failure to analyse and strategise on the Porter’s Five Forces, regardless of the industry sector. Competitive strategy aims to establish a profitable and sustainable position against the forces that determine industry competition. The purpose of the study was to investigate the influence of Porter’s Five Forces on competitive advantage in telecommunication industry in Kenya. The study aims at establishing the extent to which barriers to entry, rivalry among established firms, bargaining power of buyers, bargaining power of suppliers and substitute products influence competitive advantage of telecommunication industry in Kenya. Methodology:The study adopted desktopresearch. Specifically, the pap...
Research question. To survive, organizations must have a competitive advantage in order to stay a... more Research question. To survive, organizations must have a competitive advantage in order to stay ahead of the competition. Market innovation has remained the driving force behind most market expansions and stability in the turbulent nature of global economies. The research question for the study thus was, “do market innovations influence the competitive advantage of telecommunication companies in Kenya?” Design/Method/Approach. Using the philosophy of positivism, the study adopted an explanatory research design in testing the hypothesis. The main data collection instrument was a structured questionnaire using both physical conduct and online interactions to return 247 responses from mid and top-level managers in a total of 26 active telecommunications companies in Kenya. The study used both descriptive and inferential statistics using SPSS computer application to analyze the data. Findings. The study findings established that innovative distribution channels significantly influenced ...
Government laws and regulations are a key component to the technological changes taking place and... more Government laws and regulations are a key component to the technological changes taking place and the competitiveness and innovation experienced by Kenya's telecommunications industry. The high competition in the sector has meant that there is a need for stricter government laws and regulations that every player must observe to remain in the market. Open democratic space allows entry and exit of market players as long as the current laws are followed to the letter. This study's main objective was to explore the effect of government laws and regulations on the competitive advantage of telecommunication companies in Kenya. Using a positivist philosophy, the study adopted a descriptive research design in testing the hypothesis to establish the relationship between government laws and regulations and the competitive advantage in telecommunications companies in Kenya. The main instrument for data collection was a structured questionnaire targeting 26 licensed telecommunications c...
Purpose: To survive, organizations must have a competitive advantage in order to stay ahead of th... more Purpose: To survive, organizations must have a competitive advantage in order to stay ahead of the competition. Market innovation has remained the driving force behind most market expansions and stability in the turbulent nature of global economies. This study sought to establish the influence of market innovation on the competitive advantage of telecommunication companies in Kenya. Design/Method/Approach: Using the philosophy of positivism, the study adopted an explanatory research design in testing the hypothesis. The main data collection instrument was a structured questionnaire using both physical conduct and online interactions to return 247 responses from mid and top level managers in a total of 26 active telecommunications companies in Kenya. The study used both descriptive and inferential statistics using SPSS computer application to analyze the data. Findings: From the study findings, it was established that innovative distribution channels significantly influenced the com...
Innovation is key to achieving a competitive advantage. In a bid to achieve competitive advantage... more Innovation is key to achieving a competitive advantage. In a bid to achieve competitive advantage, companies have considered different types of innovation. Each firm establishes its own competitive niche depending on the conditions that allow it to be productive within that specific niche. Process innovations have emerged as some of the key competitive fronts for many firms including the telecommunications industry. This paper focuses on establishing the effect of process innovation on the competitive advantage of the telecommunication industry in Kenya. The study adopted a descriptive research design using a sample size of 26 active telecommunications companies in Kenya. The respondents were mid and top-level managers. The linear regression model showed process innovation statistically affects the competitive advantage of telecommunication companies in Kenya (β = .302t = 4.952, p<.05). The study recommends telecommunication companies to design processes that provide optimum retu...
International Journal of Research in Business and Social Science (2147- 4478), 2020
Previous studies have established that the telecommunications industry in Kenya is characterized ... more Previous studies have established that the telecommunications industry in Kenya is characterized by decreasing voice revenues, many regulations, technological progress and varying consumer needs. This phenomenon has resulted in industry companies developing sound innovation strategies to make sure they form a competitive advantage over their rivals with the aim of ensuring their survival and growth in the evermore cut-throat marketplace. Nevertheless, in spite of the essential part played by these innovation strategies to safeguard competitive advantage, several companies have failed to translate the plans into reality. Therefore, the major objective of this study was to investigate the influence of technological innovation on the competitive advantage of telecommunication companies in Kenya. Technological innovation was measured by expansion of Global System for Mobile Communications (GSM) networks; new equipment and software; and partnerships and synergies. To satisfy the objectiv...
European Journal of Business and Strategic Management, 2020
Purpose: Competition is at the core of existence of firms. This determines the appropriateness of... more Purpose: Competition is at the core of existence of firms. This determines the appropriateness of a firm’s activities that can contribute to its performance, such as innovations, a cohesive culture, or good implementation. Many firms have performed poorly in a competitive environemnt due to failure to analyse and strategise on the Porter’s Five Forces, regardless of the industry sector. Competitive strategy aims to establish a profitable and sustainable position against the forces that determine industry competition. The purpose of the study was to investigate the influence of Porter’s Five Forces on competitive advantage in telecommunication industry in Kenya. The study aims at establishing the extent to which barriers to entry, rivalry among established firms, bargaining power of buyers, bargaining power of suppliers and substitute products influence competitive advantage of telecommunication industry in Kenya. Methodology:The study adopted desktopresearch. Specifically, the pap...
Research question. To survive, organizations must have a competitive advantage in order to stay a... more Research question. To survive, organizations must have a competitive advantage in order to stay ahead of the competition. Market innovation has remained the driving force behind most market expansions and stability in the turbulent nature of global economies. The research question for the study thus was, “do market innovations influence the competitive advantage of telecommunication companies in Kenya?” Design/Method/Approach. Using the philosophy of positivism, the study adopted an explanatory research design in testing the hypothesis. The main data collection instrument was a structured questionnaire using both physical conduct and online interactions to return 247 responses from mid and top-level managers in a total of 26 active telecommunications companies in Kenya. The study used both descriptive and inferential statistics using SPSS computer application to analyze the data. Findings. The study findings established that innovative distribution channels significantly influenced ...
Government laws and regulations are a key component to the technological changes taking place and... more Government laws and regulations are a key component to the technological changes taking place and the competitiveness and innovation experienced by Kenya's telecommunications industry. The high competition in the sector has meant that there is a need for stricter government laws and regulations that every player must observe to remain in the market. Open democratic space allows entry and exit of market players as long as the current laws are followed to the letter. This study's main objective was to explore the effect of government laws and regulations on the competitive advantage of telecommunication companies in Kenya. Using a positivist philosophy, the study adopted a descriptive research design in testing the hypothesis to establish the relationship between government laws and regulations and the competitive advantage in telecommunications companies in Kenya. The main instrument for data collection was a structured questionnaire targeting 26 licensed telecommunications c...
Uploads
Papers by Peter Mugo