Evaluation of effectiveness of advertisements is always a major task before the advertiser owing ... more Evaluation of effectiveness of advertisements is always a major task before the advertiser owing to changes in the market environment. Making the advertisements and placing it in appropriate media is of great importance to realize the ultimate objective. Brand Recall plays a very important role in advertising for boosting more sales. This article is based on the study of evaluation of the print media advertisements of selected brands of Personal care industry for measuring advertising effectiveness in print media. Data analysis has been carried out at 5% significance level of the selected brands with respect to personal variables. It has been found that there is significant difference between the recalling ability of the respondents. Recommendations are given in the form of suggested model for the enhancement of ad effectiveness in print media.
This book is an effort to fulfill the needs of students, scholars and professionals studying mark... more This book is an effort to fulfill the needs of students, scholars and professionals studying marketing management or doing research in the same field. This book gives an insight into an emerging area in the field of marketing management namely internet shopping, which is increasing among youth now a days. This book helps people to explore the new field of internet shopping and guides people on how to shop safely online.
Banking Sector is the backbone of Indian Economy. With the growth in the Indian economyexpected t... more Banking Sector is the backbone of Indian Economy. With the growth in the Indian economyexpected to be strong for quite some time especially in its services sector, the demand forbanking services-especially retail Banking, mortgages and investment services are expected to bestrong. A happy and satisfied customer is the biggest asset for banking sector. For a bank, thecore factor for gaining competitive edge over the competitors is the perception level of itscustomers. So this study is been taken up to know the perception level of customers towardsvarious service quality dimensions in
Having access to online shopping has truly revolutionized and influenced our society as a whole. ... more Having access to online shopping has truly revolutionized and influenced our society as a whole. This use of technology has opened new doors and opportunities that enable for a more convenient lifestyle today. Electronic goods and Airline or Railway ticket reservation tend to be the most sought after products bought online. Online shopping is a different experience and one can make the shopping creative over the internet as one gets used to it. However, we can say that most of the respondents are aware about internet shopping but not shopping online. It is also important for all of us to understand how to shop online safely and wisely. This research study has helped in understanding how many people are buying products and services through online shopping and what is their buying behavior
Evaluation of effectiveness of advertisements is always a major task before the advertiser owing ... more Evaluation of effectiveness of advertisements is always a major task before the advertiser owing to changes in the market environment. Making the advertisements and placing it in appropriate media is of great importance to realize the ultimate objective. Brand Recall plays a very important role in advertising for boosting more sales. This article is based on the study of evaluation of the print media advertisements of selected brands of Personal care industry for measuring advertising effectiveness in print media. Data analysis has been carried out at 5% significance level of the selected brands with respect to personal variables. It has been found that there is significant difference between the recalling ability of the respondents. Recommendations are given in the form of suggested model for the enhancement of ad effectiveness in print media.
This book is an effort to fulfill the needs of students, scholars and professionals studying mark... more This book is an effort to fulfill the needs of students, scholars and professionals studying marketing management or doing research in the same field. This book gives an insight into an emerging area in the field of marketing management namely internet shopping, which is increasing among youth now a days. This book helps people to explore the new field of internet shopping and guides people on how to shop safely online.
Banking Sector is the backbone of Indian Economy. With the growth in the Indian economyexpected t... more Banking Sector is the backbone of Indian Economy. With the growth in the Indian economyexpected to be strong for quite some time especially in its services sector, the demand forbanking services-especially retail Banking, mortgages and investment services are expected to bestrong. A happy and satisfied customer is the biggest asset for banking sector. For a bank, thecore factor for gaining competitive edge over the competitors is the perception level of itscustomers. So this study is been taken up to know the perception level of customers towardsvarious service quality dimensions in
Having access to online shopping has truly revolutionized and influenced our society as a whole. ... more Having access to online shopping has truly revolutionized and influenced our society as a whole. This use of technology has opened new doors and opportunities that enable for a more convenient lifestyle today. Electronic goods and Airline or Railway ticket reservation tend to be the most sought after products bought online. Online shopping is a different experience and one can make the shopping creative over the internet as one gets used to it. However, we can say that most of the respondents are aware about internet shopping but not shopping online. It is also important for all of us to understand how to shop online safely and wisely. This research study has helped in understanding how many people are buying products and services through online shopping and what is their buying behavior
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