Jodi L. Sandford earned her PhD in Cognitive Semantics, and is University Researcher - Adjunct Professor in English Language and Linguistics at the University of Perugia. Her specific research interests are in Cognitive Linguistics and Cognitive Semantics, more specifically in the theories of embodiment and Conceptual Metaphor. She has translated numerous texts between Italian and English, and has published widely on Color semantics and Manner of Speaking Verbs in English, concentrating on empirical studies also regarding entrenchment, conceptualization, categorization, implicit attitudes, and fictive motion.
Table of Contents Introduction 9 The Simple Present Tense 11 The Cinema 13 «Deloitte Breaks Glass... more Table of Contents Introduction 9 The Simple Present Tense 11 The Cinema 13 «Deloitte Breaks Glass Ceiling» 16 «Advertising In Video Games» 19 Word Order 23 «The American Cultural Invasion» 25 Present Simple Question Forms 30 «Spanish Siestas» 32 «Cola Wars» 36 ...
Colour Language and Colour Categorization (eds.) Mari Uusküla, Geda Paulsen, and Jonathan Brindle,, 2015
This paper discusses the results of a novel application of the Implicit Association Test (IAT) to... more This paper discusses the results of a novel application of the Implicit Association Test (IAT) to linguistic categorization of color and cognitive semantics. The IAT is an experimental paradigm developed by Greenwald, McGhee, and Schwartz (1998) to study the strength of concept associations in memory, and to explore the unconscious roots of thinking and feeling. I demonstrate how the IAT may also be employed to reveal a participant’s conceptual default attitude toward a given linguistic semantic category and frame. The paradigm establishes a double discrimination task that maps four categories onto two responses. Results of IATs show how English speakers activate both semantic frames to categorize attributes of pleasantness and space (distance and position) with color dimension targets (Hue and Lightness/Brightness). For example, are the RED or GREEN hue stimuli associated more easily or rapidly with pleasant stimuli, and are the NEAR or FAR spatial-distance stimuli associated more easily or rapidly with LIGHT stimuli? This innovative use of the IAT test illustrates the variation of cognitive entrenchment in English of linguistic COLOR Hue associate relations according to a specific frame aspect, and the unanimous construal of linguistic LIGHT associates with NEAR and IN. The test results also seem to interact with previous research in conceptualization processes and cognitive linguistics.
Page 1. FONDAZIONE «GIORGIO RONCHI» - CVI - LUCIA R. RONCHI AND JODI SANDFORD TRADITIONAL VOCABUL... more Page 1. FONDAZIONE «GIORGIO RONCHI» - CVI - LUCIA R. RONCHI AND JODI SANDFORD TRADITIONAL VOCABULARY OF ITALIAN CUISINE AND OF ITS COLOR Via San Felice a Ema 20 50125 Firenze, Italia http://ronchi.isti.cnr.it Firenze 2010 Page 2. Page 3. ...
The aim of this paper is to illustrate a methodology used to construct a radial network based on ... more The aim of this paper is to illustrate a methodology used to construct a radial network based on family resemblances or on semantic components that allows one to visualize and measure the relationship between a specific set of words through the use of GraphColl (Brezina et al. 2015). Bagli (2018) successfully used it to visualize the interrelated network of categorial associations in the domain of Taste with the participation of Native Speakers; while Sandford used the tool to visualize the semantic relationships that hold between a set of Manner Of Speaking Verbs in English. In both cases, the authors uploaded the informant responses in a .txt file to the collocation software GraphColl, and then verified the correlation strength of the judged components by considering Mutual Information as a statistical measure. The results illustrated through the software reveal a visually communicative graph that allows us to understand the correlations that are also fully verifiable through various statistical measures
... Page 16. Jodi L. Sandford 734 establish the focus of a linguistic expression. ... 70-75. Woot... more ... Page 16. Jodi L. Sandford 734 establish the focus of a linguistic expression. ... 70-75. Wooten B. and D. Miller, 1997, The Psychophysics of Color, in CL Hardin and L. Maffi (eds.), Color Categories in Thought and Language, Cambridge UP, Cambridge, pp. 59-89. ...
Table of Contents Introduction 9 The Simple Present Tense 11 The Cinema 13 «Deloitte Breaks Glass... more Table of Contents Introduction 9 The Simple Present Tense 11 The Cinema 13 «Deloitte Breaks Glass Ceiling» 16 «Advertising In Video Games» 19 Word Order 23 «The American Cultural Invasion» 25 Present Simple Question Forms 30 «Spanish Siestas» 32 «Cola Wars» 36 ...
Colour Language and Colour Categorization (eds.) Mari Uusküla, Geda Paulsen, and Jonathan Brindle,, 2015
This paper discusses the results of a novel application of the Implicit Association Test (IAT) to... more This paper discusses the results of a novel application of the Implicit Association Test (IAT) to linguistic categorization of color and cognitive semantics. The IAT is an experimental paradigm developed by Greenwald, McGhee, and Schwartz (1998) to study the strength of concept associations in memory, and to explore the unconscious roots of thinking and feeling. I demonstrate how the IAT may also be employed to reveal a participant’s conceptual default attitude toward a given linguistic semantic category and frame. The paradigm establishes a double discrimination task that maps four categories onto two responses. Results of IATs show how English speakers activate both semantic frames to categorize attributes of pleasantness and space (distance and position) with color dimension targets (Hue and Lightness/Brightness). For example, are the RED or GREEN hue stimuli associated more easily or rapidly with pleasant stimuli, and are the NEAR or FAR spatial-distance stimuli associated more easily or rapidly with LIGHT stimuli? This innovative use of the IAT test illustrates the variation of cognitive entrenchment in English of linguistic COLOR Hue associate relations according to a specific frame aspect, and the unanimous construal of linguistic LIGHT associates with NEAR and IN. The test results also seem to interact with previous research in conceptualization processes and cognitive linguistics.
Page 1. FONDAZIONE «GIORGIO RONCHI» - CVI - LUCIA R. RONCHI AND JODI SANDFORD TRADITIONAL VOCABUL... more Page 1. FONDAZIONE «GIORGIO RONCHI» - CVI - LUCIA R. RONCHI AND JODI SANDFORD TRADITIONAL VOCABULARY OF ITALIAN CUISINE AND OF ITS COLOR Via San Felice a Ema 20 50125 Firenze, Italia http://ronchi.isti.cnr.it Firenze 2010 Page 2. Page 3. ...
The aim of this paper is to illustrate a methodology used to construct a radial network based on ... more The aim of this paper is to illustrate a methodology used to construct a radial network based on family resemblances or on semantic components that allows one to visualize and measure the relationship between a specific set of words through the use of GraphColl (Brezina et al. 2015). Bagli (2018) successfully used it to visualize the interrelated network of categorial associations in the domain of Taste with the participation of Native Speakers; while Sandford used the tool to visualize the semantic relationships that hold between a set of Manner Of Speaking Verbs in English. In both cases, the authors uploaded the informant responses in a .txt file to the collocation software GraphColl, and then verified the correlation strength of the judged components by considering Mutual Information as a statistical measure. The results illustrated through the software reveal a visually communicative graph that allows us to understand the correlations that are also fully verifiable through various statistical measures
... Page 16. Jodi L. Sandford 734 establish the focus of a linguistic expression. ... 70-75. Woot... more ... Page 16. Jodi L. Sandford 734 establish the focus of a linguistic expression. ... 70-75. Wooten B. and D. Miller, 1997, The Psychophysics of Color, in CL Hardin and L. Maffi (eds.), Color Categories in Thought and Language, Cambridge UP, Cambridge, pp. 59-89. ...
This paper discusses the results of a novel application of the Implicit Association Test (IAT) to... more This paper discusses the results of a novel application of the Implicit Association Test (IAT) to linguistic categorization of color and cognitive semantics. The IAT is an experimental paradigm developed by Greenwald, McGhee, and Schwartz (1998) to study the strength of concept associations in memory, and to explore the unconscious roots of thinking and feeling. I demonstrate how the IAT may also be employed to reveal a participant’s conceptual default attitude toward a given linguistic semantic category and frame. The paradigm establishes a double discrimination task that maps four categories onto two responses. Results of IATs show how English speakers activate both semantic frames to categorize attributes of pleasantness and space (distance and position) with color dimension targets (Hue and Lightness/Brightness). For example, are the RED or GREEN hue stimuli associated more easily or rapidly with pleasant stimuli, and are the NEAR or FAR spatial-distance stimuli associated more easily or rapidly with LIGHT stimuli? This innovative use of the IAT test illustrates the variation of cognitive entrenchment in English of linguistic COLOR Hue associate relations according to a specific frame aspect, and the unanimous construal of linguistic LIGHT associates with NEAR and IN. The test results also seem to interact with previous research in conceptualization processes and cognitive linguistics.
(eds.) Geda Paulsen, Mari Uusküla, and Jonathan Brindle, Cambridge Scholar Publishing: Newcastle upon Tyne. pp. 40-61. Peer reviewed. ISBN 978-1-4438-9116-5.
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(eds.) Geda Paulsen, Mari Uusküla, and Jonathan Brindle, Cambridge Scholar Publishing: Newcastle upon Tyne. pp. 40-61. Peer reviewed. ISBN 978-1-4438-9116-5.