According to a survey by the Ministry of Industry, in 2019, the export growth of the apparel text... more According to a survey by the Ministry of Industry, in 2019, the export growth of the apparel textile industry in Indonesia increased significantly to 56% of creative economy exports. Fast-fashion products encourage consumers to dress continuously, following trends at low cost. The fact is that fast-fashion products harm both social and environmental aspects. However, slow-fashion products have a longer product life cycle, better quality, and relatively higher prices and require full awareness from fashion businesses and consumers to slow down the production and consumption cycles of fashion products. Slow-fashion businesses carry out campaigns through Instagram, hoping that consumers will become aware of environmental conditions, adopt green behaviour and change attitudes toward consuming slow-fashion products to preserve the environment. This research is expected to provide information to slow-fashion businesses regarding purchase intention and environmental attitudes from green ca...
Rahmatan Lil 'Alamin Journal of Community Services
Pada era new normal, Kelompok Sadar Wisata (Pokdarwis) Pasir Pawon menghadapi kendala untuk memba... more Pada era new normal, Kelompok Sadar Wisata (Pokdarwis) Pasir Pawon menghadapi kendala untuk membangkitkan kembali destinasi wisata Stone Garden dan Gua Pawon yang mati suri terdampak pandemi Covid-19. Stone Garden merupakan destinasi wisata alam geopark di puncak bukit yang menyajikan hamparan bebatuan aneka bentuk dan ukuran yang artistik dan eksotis dengan panorama alam sangat indah. Sedangkan Gua Pawon kaya akan stalaktit dan memiliki jejak kehidupan manusia purba. Kedua destinasi wisata yang berada di wilayah Bandung Barat ini dapat menawarkan wisata alam, sejarah, budaya, edukasi dan petualangan yang potensial berkembang di kemudian hari dengan pengelolaan profesional. Program bertujuan menggerakkan perekonomian masyarakat dengan mengoptimalkan peran Pokdarwis. Program dilaksanakan melalui beberapa sub program yang terdiri dari: 1) Program Penguatan Kelembagaan Pokdarwis: Pelatihan Manajemen dan Pencatatan Keuangan, Pelatihan Pemandu Wisata; 2) Program Pemasaran Berbasis Digita...
Economic growth and patterns of consumer behavior that are moving very fast throughout the world ... more Economic growth and patterns of consumer behavior that are moving very fast throughout the world are the main causes of environmental damage that have an impact on the growth and development of green consumerism, namely consumers who are starting to realize the presence of environmental aspects in their consumption patterns and want products that have a not bad impact on the environment. environment. This growing awareness of environmental issues or environmental awareness encourages consumers to have environmental concerns/attitudes which in turn changes consumer buying behavior towards green products. According to the World Wild Fund (WWF), in 2017 as many as 63% of consumers in Indonesia were willing to buy environmentally friendly products even at higher prices. However, the level of brand advocacy ratio and purchase action ratio of several products that are included in the green product category has not yet occupied the first position. This condition causes researchers to be in...
Purpose: This research aimed to analyze the effect of social media marketing (SMM) on visit inten... more Purpose: This research aimed to analyze the effect of social media marketing (SMM) on visit intention towards tourist attractions in Bandung, mediated by their perceived value. Research methodology: The research approach used a quantitative method using a questionnaire that involved 90 followers of Instagram account related to Bandung tourist destinations posts. Results: Using SPSS Ver.22, the findings claimed that the SMM has a positive effect on perceived value simultaneously. However, only one dimension of SMM, which is communication, has a partial effect on visit intention. Furthermore, the followers’ perceived value successfully mediates SMM on the visit intention. Limitations: This research is limited merely to utilizing one social media platform (Instagram account) related to Bandung's tourist attraction. Hence, further research covering the utilization of other social media platforms related to tourist attraction in various locations in Indonesia is needed to obtain comp...
According to a survey conducted by WWF Indonesia and Nielsen, 63 percent of Indonesians are willi... more According to a survey conducted by WWF Indonesia and Nielsen, 63 percent of Indonesians are willing to pay a premium price for green products. However, there are still several elements that prevent people from using green products. In 2018, sales green products only reached 22.30% compared to sales of conventional product categories of 47.3%. This study uses a theoretical framework of planned behavior (TPB) to understand consumer behavior towards green purchase behavior in Indonesia, particularly in West Java. Previous studies used TPB to predict consumer behavior, but TPB was used to predict green purchase behavior in this study to help industries and companies in determining effective marketing strategies to shape green purchase behavior as part of solution for environmental problems in West Java, Indonesia. By conducting an online survey of 257 respondents in West Java, it was found that the attitude of green purchase behavior has a positive effect on green purchase intention. Fu...
Penelitian ini menguji pengaruh green product knowledge terhadap green purchase intention yang di... more Penelitian ini menguji pengaruh green product knowledge terhadap green purchase intention yang dimediasi oleh green trust dan peran perceived price sebagi moderasi antara green trust dengan green purchase intention pada AMDK merek Aqua dengan botol 100% recycled. Data yang digunakan dalam penelitian ini adalah data primer yang dikumpulkan dengan strategi survei melalui kuesioner elektronik dengan keterlibatan peneliti rendah, horizon waktu yang digunakan dalam penelitian ini merupakan crosssectional, jumlah responden dalam penelitian ini sebanyak 72 orang. Penelitian ini menggunakan uji hipotesis dengan software statistic program of social science (SPSS) versi 22. Hasil penelitian ini menunjukkan bahwa green product knowledge berpengaruh positif terhadap green trust. sedangkan green product knowledge tidak berpengaruh terhadap green purhcase intention melainkan harus dimediasi oleh green trust . Lalu green trust berpengaruh positif terhadap green pruchase intention dan dapat dimoder...
[Type the abstract of the document here. The abstract is typically a short summary of the content... more [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]
According to a survey by the Ministry of Industry, in 2019, the export growth of the apparel text... more According to a survey by the Ministry of Industry, in 2019, the export growth of the apparel textile industry in Indonesia increased significantly to 56% of creative economy exports. Fast-fashion products encourage consumers to dress continuously, following trends at low cost. The fact is that fast-fashion products harm both social and environmental aspects. However, slow-fashion products have a longer product life cycle, better quality, and relatively higher prices and require full awareness from fashion businesses and consumers to slow down the production and consumption cycles of fashion products. Slow-fashion businesses carry out campaigns through Instagram, hoping that consumers will become aware of environmental conditions, adopt green behaviour and change attitudes toward consuming slow-fashion products to preserve the environment. This research is expected to provide information to slow-fashion businesses regarding purchase intention and environmental attitudes from green ca...
Rahmatan Lil 'Alamin Journal of Community Services
Pada era new normal, Kelompok Sadar Wisata (Pokdarwis) Pasir Pawon menghadapi kendala untuk memba... more Pada era new normal, Kelompok Sadar Wisata (Pokdarwis) Pasir Pawon menghadapi kendala untuk membangkitkan kembali destinasi wisata Stone Garden dan Gua Pawon yang mati suri terdampak pandemi Covid-19. Stone Garden merupakan destinasi wisata alam geopark di puncak bukit yang menyajikan hamparan bebatuan aneka bentuk dan ukuran yang artistik dan eksotis dengan panorama alam sangat indah. Sedangkan Gua Pawon kaya akan stalaktit dan memiliki jejak kehidupan manusia purba. Kedua destinasi wisata yang berada di wilayah Bandung Barat ini dapat menawarkan wisata alam, sejarah, budaya, edukasi dan petualangan yang potensial berkembang di kemudian hari dengan pengelolaan profesional. Program bertujuan menggerakkan perekonomian masyarakat dengan mengoptimalkan peran Pokdarwis. Program dilaksanakan melalui beberapa sub program yang terdiri dari: 1) Program Penguatan Kelembagaan Pokdarwis: Pelatihan Manajemen dan Pencatatan Keuangan, Pelatihan Pemandu Wisata; 2) Program Pemasaran Berbasis Digita...
Economic growth and patterns of consumer behavior that are moving very fast throughout the world ... more Economic growth and patterns of consumer behavior that are moving very fast throughout the world are the main causes of environmental damage that have an impact on the growth and development of green consumerism, namely consumers who are starting to realize the presence of environmental aspects in their consumption patterns and want products that have a not bad impact on the environment. environment. This growing awareness of environmental issues or environmental awareness encourages consumers to have environmental concerns/attitudes which in turn changes consumer buying behavior towards green products. According to the World Wild Fund (WWF), in 2017 as many as 63% of consumers in Indonesia were willing to buy environmentally friendly products even at higher prices. However, the level of brand advocacy ratio and purchase action ratio of several products that are included in the green product category has not yet occupied the first position. This condition causes researchers to be in...
Purpose: This research aimed to analyze the effect of social media marketing (SMM) on visit inten... more Purpose: This research aimed to analyze the effect of social media marketing (SMM) on visit intention towards tourist attractions in Bandung, mediated by their perceived value. Research methodology: The research approach used a quantitative method using a questionnaire that involved 90 followers of Instagram account related to Bandung tourist destinations posts. Results: Using SPSS Ver.22, the findings claimed that the SMM has a positive effect on perceived value simultaneously. However, only one dimension of SMM, which is communication, has a partial effect on visit intention. Furthermore, the followers’ perceived value successfully mediates SMM on the visit intention. Limitations: This research is limited merely to utilizing one social media platform (Instagram account) related to Bandung's tourist attraction. Hence, further research covering the utilization of other social media platforms related to tourist attraction in various locations in Indonesia is needed to obtain comp...
According to a survey conducted by WWF Indonesia and Nielsen, 63 percent of Indonesians are willi... more According to a survey conducted by WWF Indonesia and Nielsen, 63 percent of Indonesians are willing to pay a premium price for green products. However, there are still several elements that prevent people from using green products. In 2018, sales green products only reached 22.30% compared to sales of conventional product categories of 47.3%. This study uses a theoretical framework of planned behavior (TPB) to understand consumer behavior towards green purchase behavior in Indonesia, particularly in West Java. Previous studies used TPB to predict consumer behavior, but TPB was used to predict green purchase behavior in this study to help industries and companies in determining effective marketing strategies to shape green purchase behavior as part of solution for environmental problems in West Java, Indonesia. By conducting an online survey of 257 respondents in West Java, it was found that the attitude of green purchase behavior has a positive effect on green purchase intention. Fu...
Penelitian ini menguji pengaruh green product knowledge terhadap green purchase intention yang di... more Penelitian ini menguji pengaruh green product knowledge terhadap green purchase intention yang dimediasi oleh green trust dan peran perceived price sebagi moderasi antara green trust dengan green purchase intention pada AMDK merek Aqua dengan botol 100% recycled. Data yang digunakan dalam penelitian ini adalah data primer yang dikumpulkan dengan strategi survei melalui kuesioner elektronik dengan keterlibatan peneliti rendah, horizon waktu yang digunakan dalam penelitian ini merupakan crosssectional, jumlah responden dalam penelitian ini sebanyak 72 orang. Penelitian ini menggunakan uji hipotesis dengan software statistic program of social science (SPSS) versi 22. Hasil penelitian ini menunjukkan bahwa green product knowledge berpengaruh positif terhadap green trust. sedangkan green product knowledge tidak berpengaruh terhadap green purhcase intention melainkan harus dimediasi oleh green trust . Lalu green trust berpengaruh positif terhadap green pruchase intention dan dapat dimoder...
[Type the abstract of the document here. The abstract is typically a short summary of the content... more [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]
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