This article explores the discourse of commercial consumer advertising in the written and visual ... more This article explores the discourse of commercial consumer advertising in the written and visual media of Egypt. After setting advertisements in the context of genres and schemas, it focuses mainly on the relationship between language and cultural representation within the discourse of advertising. The paper places special emphasis on the role of intertextuality within the advertising framework. It also assesses the effectiveness of using different language levels in a given advertisement or commercial, and looks at the deployment of rhetorical devices to reinforce the advertising message.
CATALOGUE DES MANUSCRITS ARABES: DEUXIÈME PARTIE: MANUSCRITS MUSULMANS—TOME V, NOS. 1465–1685. Co... more CATALOGUE DES MANUSCRITS ARABES: DEUXIÈME PARTIE: MANUSCRITS MUSULMANS—TOME V, NOS. 1465–1685. Compiled by Yvette Sauvan and Marie‐Genevieve Balty‐Guesdon. Paris, Bibliothèque Nationale de France, 1995. 333pp. FF3000.THE CONSERVATION AND PRESERVATION OF ISLAMIC MANUSCRIPTS: PROCEEDINGS OF THE THIRD CONFERENCE OF AL‐FURQAN ISLAMIC HERITAGE FOUNDATION. Edited by Yusuf Ibish, General Editor, and George Atiyeh. London, Al‐Furqan Islamic Heritage Foundation, 1996. 214 pp.BAKU DOCUMENTS:
... The appearance of this genre, which has been discussed inter alia by Arazi and Ben-Shammay (1... more ... The appearance of this genre, which has been discussed inter alia by Arazi and Ben-Shammay (1994), marked an important stage in the development of ... 1990, p. 365), was already a standard feature of epistolary collections by at least the time of Ibrahlm ibn Hilal al-Sabi' (d.384 ...
Grammar as a window onto Arabic humanism: a …, 2012
Gully, Adrian 2006, Two of a kind? : Ibn Hiām al-Anşārī on naḥw and Ibn al-Aṯīr on balāġa, in Gr... more Gully, Adrian 2006, Two of a kind? : Ibn Hiām al-Anşārī on naḥw and Ibn al-Aṯīr on balāġa, in Grammar as a window onto Arabic humanism : a collection of articles in honour of Michael G. Carter, Harrassowitz Verlag, Wiesbaden, Germany, pp.84-107.
... 227 Bernard Spolsky Part Four: THEORETICAL ISSUES 12 On the Definition of Dialect with refere... more ... 227 Bernard Spolsky Part Four: THEORETICAL ISSUES 12 On the Definition of Dialect with reference to Yemeni Dialects of Arabic 237 Janet Watson 13 Medieval Arabic as a Form of'Social Contract', with special reference to Ibn Hisham's MughnI al-Labib 251 Adrian Gully ...
... Therefore, the sense in which the term is used here differs slightly from the main one to be ... more ... Therefore, the sense in which the term is used here differs slightly from the main one to be discussed in this paper. 6 See Ibn Usfur (d. 669/1270), Sharh, 1: 304; 322-23, for instance, and al-Sarraj, Usul, 1: 48, 63, 70; 2: 112, 267, 359, for example. ... Beirut: Dar al-Huda, 1974. ...
Grammar as a window onto Arabic humanism: a …, 2012
Gully, Adrian 2006, Two of a kind? : Ibn Hiām al-Anşārī on naḥw and Ibn al-Aṯīr on balāġa, in Gr... more Gully, Adrian 2006, Two of a kind? : Ibn Hiām al-Anşārī on naḥw and Ibn al-Aṯīr on balāġa, in Grammar as a window onto Arabic humanism : a collection of articles in honour of Michael G. Carter, Harrassowitz Verlag, Wiesbaden, Germany, pp.84-107.
This article explores the online Arabic communication between partisan Algerians, Egyptians and A... more This article explores the online Arabic communication between partisan Algerians, Egyptians and Arabs of other nations during the recent soccer qualification matches for the 2010 World Cup. It assesses the role of computer-mediated communication (CMC) in the ...
... Place of publication, South Melbourne, Vic. Publisher, Francis Cooke. Language, eng. Summary,... more ... Place of publication, South Melbourne, Vic. Publisher, Francis Cooke. Language, eng. Summary, Jonathan Lyons draws the reader in to his study of Arab intellectualism, writes Adrian Gully. HERDC Research category, CN Other journal article. Research Office code, unassigned. ...
Grammar as a Window Onto Arabic Humanism: A …, 2006
... 56 See Ahmad ibn Munsif al-Samunni, al-Munsif min al-Kalam cala Mugni Ibn Hisam. 57 Halil ibn... more ... 56 See Ahmad ibn Munsif al-Samunni, al-Munsif min al-Kalam cala Mugni Ibn Hisam. 57 Halil ibn Aybak al-Safadi, Nusrat al-Tair cala l-Matal al-Sair. 58 From the editor's introduction to al-Matal al-Sar'ir, p. 18. 59 Ibid., p. 18. Page 104. ...
A HISTORY OF PALESTINE 634–1099. By Moshe Gil. Cambridge, Cambridge University Press, 1992. 968 p... more A HISTORY OF PALESTINE 634–1099. By Moshe Gil. Cambridge, Cambridge University Press, 1992. 968 pp. ARABIC HISTORICAL THOUGHT IN THE CLASSICAL PERIOD. By Tarif Khalidi. Cambridge, Cambridge University Press, 1994, xiii+ 250 pp.£ 35.00 (hb). ...
Arabic Sociolinguistics: Issues and Perspectives, 1995
13 MEDIEVAL ARABIC AS A FORM OF'SOCIAL CONTRACT, WITH SPECIAL REFERENCE TO IBN-HISHA... more 13 MEDIEVAL ARABIC AS A FORM OF'SOCIAL CONTRACT, WITH SPECIAL REFERENCE TO IBN-HISHAM'S ... is little doubt that certain recent advancements in modern linguistic theory, when cautiously ... in exegetical issues pertaining to the sacred text in the form of the Qur'an. ...
FAHARIS AL‐MAKHTUTAT AL‐&... more FAHARIS AL‐MAKHTUTAT AL‐'ARABIYYA FI AL‐'ALAM. Compiled by KURKIS ‘AWWAD. Kuwait,…
Page 1. TADMIN, "IMPLICATION OF MEANING," IN MEDIEVAL ARABIC1 ADRIAN GULLY UNIV... more Page 1. TADMIN, "IMPLICATION OF MEANING," IN MEDIEVAL ARABIC1 ADRIAN GULLY UNIVERSITY OF EXETER This paper assesses the importance of tadmin, "implication of meaning," in medieval Arabic lit-erature, and ...
This article explores the discourse of commercial consumer advertising in the written and visual ... more This article explores the discourse of commercial consumer advertising in the written and visual media of Egypt. After setting advertisements in the context of genres and schemas, it focuses mainly on the relationship between language and cultural representation within the discourse of advertising. The paper places special emphasis on the role of intertextuality within the advertising framework. It also assesses the effectiveness of using different language levels in a given advertisement or commercial, and looks at the deployment of rhetorical devices to reinforce the advertising message.
CATALOGUE DES MANUSCRITS ARABES: DEUXIÈME PARTIE: MANUSCRITS MUSULMANS—TOME V, NOS. 1465–1685. Co... more CATALOGUE DES MANUSCRITS ARABES: DEUXIÈME PARTIE: MANUSCRITS MUSULMANS—TOME V, NOS. 1465–1685. Compiled by Yvette Sauvan and Marie‐Genevieve Balty‐Guesdon. Paris, Bibliothèque Nationale de France, 1995. 333pp. FF3000.THE CONSERVATION AND PRESERVATION OF ISLAMIC MANUSCRIPTS: PROCEEDINGS OF THE THIRD CONFERENCE OF AL‐FURQAN ISLAMIC HERITAGE FOUNDATION. Edited by Yusuf Ibish, General Editor, and George Atiyeh. London, Al‐Furqan Islamic Heritage Foundation, 1996. 214 pp.BAKU DOCUMENTS:
... The appearance of this genre, which has been discussed inter alia by Arazi and Ben-Shammay (1... more ... The appearance of this genre, which has been discussed inter alia by Arazi and Ben-Shammay (1994), marked an important stage in the development of ... 1990, p. 365), was already a standard feature of epistolary collections by at least the time of Ibrahlm ibn Hilal al-Sabi' (d.384 ...
Grammar as a window onto Arabic humanism: a …, 2012
Gully, Adrian 2006, Two of a kind? : Ibn Hiām al-Anşārī on naḥw and Ibn al-Aṯīr on balāġa, in Gr... more Gully, Adrian 2006, Two of a kind? : Ibn Hiām al-Anşārī on naḥw and Ibn al-Aṯīr on balāġa, in Grammar as a window onto Arabic humanism : a collection of articles in honour of Michael G. Carter, Harrassowitz Verlag, Wiesbaden, Germany, pp.84-107.
... 227 Bernard Spolsky Part Four: THEORETICAL ISSUES 12 On the Definition of Dialect with refere... more ... 227 Bernard Spolsky Part Four: THEORETICAL ISSUES 12 On the Definition of Dialect with reference to Yemeni Dialects of Arabic 237 Janet Watson 13 Medieval Arabic as a Form of'Social Contract', with special reference to Ibn Hisham's MughnI al-Labib 251 Adrian Gully ...
... Therefore, the sense in which the term is used here differs slightly from the main one to be ... more ... Therefore, the sense in which the term is used here differs slightly from the main one to be discussed in this paper. 6 See Ibn Usfur (d. 669/1270), Sharh, 1: 304; 322-23, for instance, and al-Sarraj, Usul, 1: 48, 63, 70; 2: 112, 267, 359, for example. ... Beirut: Dar al-Huda, 1974. ...
Grammar as a window onto Arabic humanism: a …, 2012
Gully, Adrian 2006, Two of a kind? : Ibn Hiām al-Anşārī on naḥw and Ibn al-Aṯīr on balāġa, in Gr... more Gully, Adrian 2006, Two of a kind? : Ibn Hiām al-Anşārī on naḥw and Ibn al-Aṯīr on balāġa, in Grammar as a window onto Arabic humanism : a collection of articles in honour of Michael G. Carter, Harrassowitz Verlag, Wiesbaden, Germany, pp.84-107.
This article explores the online Arabic communication between partisan Algerians, Egyptians and A... more This article explores the online Arabic communication between partisan Algerians, Egyptians and Arabs of other nations during the recent soccer qualification matches for the 2010 World Cup. It assesses the role of computer-mediated communication (CMC) in the ...
... Place of publication, South Melbourne, Vic. Publisher, Francis Cooke. Language, eng. Summary,... more ... Place of publication, South Melbourne, Vic. Publisher, Francis Cooke. Language, eng. Summary, Jonathan Lyons draws the reader in to his study of Arab intellectualism, writes Adrian Gully. HERDC Research category, CN Other journal article. Research Office code, unassigned. ...
Grammar as a Window Onto Arabic Humanism: A …, 2006
... 56 See Ahmad ibn Munsif al-Samunni, al-Munsif min al-Kalam cala Mugni Ibn Hisam. 57 Halil ibn... more ... 56 See Ahmad ibn Munsif al-Samunni, al-Munsif min al-Kalam cala Mugni Ibn Hisam. 57 Halil ibn Aybak al-Safadi, Nusrat al-Tair cala l-Matal al-Sair. 58 From the editor's introduction to al-Matal al-Sar'ir, p. 18. 59 Ibid., p. 18. Page 104. ...
A HISTORY OF PALESTINE 634–1099. By Moshe Gil. Cambridge, Cambridge University Press, 1992. 968 p... more A HISTORY OF PALESTINE 634–1099. By Moshe Gil. Cambridge, Cambridge University Press, 1992. 968 pp. ARABIC HISTORICAL THOUGHT IN THE CLASSICAL PERIOD. By Tarif Khalidi. Cambridge, Cambridge University Press, 1994, xiii+ 250 pp.£ 35.00 (hb). ...
Arabic Sociolinguistics: Issues and Perspectives, 1995
13 MEDIEVAL ARABIC AS A FORM OF'SOCIAL CONTRACT, WITH SPECIAL REFERENCE TO IBN-HISHA... more 13 MEDIEVAL ARABIC AS A FORM OF'SOCIAL CONTRACT, WITH SPECIAL REFERENCE TO IBN-HISHAM'S ... is little doubt that certain recent advancements in modern linguistic theory, when cautiously ... in exegetical issues pertaining to the sacred text in the form of the Qur'an. ...
FAHARIS AL‐MAKHTUTAT AL‐&... more FAHARIS AL‐MAKHTUTAT AL‐'ARABIYYA FI AL‐'ALAM. Compiled by KURKIS ‘AWWAD. Kuwait,…
Page 1. TADMIN, "IMPLICATION OF MEANING," IN MEDIEVAL ARABIC1 ADRIAN GULLY UNIV... more Page 1. TADMIN, "IMPLICATION OF MEANING," IN MEDIEVAL ARABIC1 ADRIAN GULLY UNIVERSITY OF EXETER This paper assesses the importance of tadmin, "implication of meaning," in medieval Arabic lit-erature, and ...
Uploads