About 95% of the demand for smoked Roa fish in the province of Gorontalo comes from outside the r... more About 95% of the demand for smoked Roa fish in the province of Gorontalo comes from outside the region. The Roa fish smoking industry provides the remaining 5% in Boalemo Regency. These conditions are affected by the lack of production capacity, production facilities, and capital owned by small businesses. This study aims to analyze the current needs of the small-scale Roa smoking industry, conduct financial feasibility analysis, and formulate a development strategy for the small-scale Roa fish smoking industry. The research method used was qualitative and quantitative research with data collection techniques in interviews, documentation, and SWOT analysis. The feasibility of the Roa smoking industry was determined through the NPV, IRR, BCR, PP, and BEP values. Based on the results obtained from SWOT analysis, it was found that the strength-opportunity strategy had the highest score. Policies to support this development strategy are creating brands and labels, improving cooperative ...
About 95% of the demand for smoked Roa fish in the province of Gorontalo comes from outside the r... more About 95% of the demand for smoked Roa fish in the province of Gorontalo comes from outside the region. The Roa fish smoking industry provides the remaining 5% in Boalemo Regency. These conditions are affected by the lack of production capacity, production facilities, and capital owned by small businesses. This study aims to analyze the current needs of the small-scale Roa smoking industry, conduct financial feasibility analysis, and formulate a development strategy for the small-scale Roa fish smoking industry. The research method used was qualitative and quantitative research with data collection techniques in interviews, documentation, and SWOT analysis. The feasibility of the Roa smoking industry was determined through the NPV, IRR, BCR, PP, and BEP values. Based on the results obtained from SWOT analysis, it was found that the strength-opportunity strategy had the highest score. Policies to support this development strategy are creating brands and labels, improving cooperative ...
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