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Papers by bob mckercher Journal of Sustainable Tourism , 1998
The paper reports on research carried out on Australian nature-based operators that asked them to... more The paper reports on research carried out on Australian nature-based operators that asked them to discuss what they wished they knew before they entered the sector, or alternatively, what they feel every new operator must know before entering business. The purpose of the study is ...
International Journal of Contemporary Hospitality Management , 2003
Annals of Tourism Research , 2004
Journal of Travel & Tourism Marketing , 2002
This paper explores the application of activities-based segmentation as a means of segmenting the... more This paper explores the application of activities-based segmentation as a means of segmenting the cultural tourism market. Activities-based segmentation is predicated on the assumption that different tourism products appeal to different types of tourists. Through an analysis of ...
International Journal of Tourism Research , 2003
This paper tests further a cultural tourism typology based on the interface between centrality of... more This paper tests further a cultural tourism typology based on the interface between centrality of cultural tourism as a trip motive and the depth of experience. Five types of cultural tourist are identified that represent five benefit-based segments. The segments are tested against a variety of trip, demographic, motivational, preferred activity, awareness, cultural distance and activity variables. Significant differences are noted between the groups, suggesting that the model presented may be effective in segmenting the cultural tourism market. Moreover, although the segmentation process is predicated on two variables, these variables are reflective of underlying trip motivation, activity preference and cultural distance factors noted between the different types of cultural tourist. Copyright © 2003 John Wiley & Sons, Ltd.
International Journal of Tourism Research , 2002
This paper proposes a model to segment the cultural tourism market according to two dimensions: (... more This paper proposes a model to segment the cultural tourism market according to two dimensions: (i) the importance of cultural motives in the decision to visit a destination and (ii) depth of experience. The model is tested empirically using Hong Kong as a case study. The test identified five discrete cultural tourism market segments that exhibited substantially different behaviour. Copyright © 2002 John Wiley & Sons, Ltd.
International Journal of Tourism Research , 2003
This paper evaluates the career experiences and perceptions of graduates from the School of Hotel... more This paper evaluates the career experiences and perceptions of graduates from the School of Hotel and Tourism Management at the Hong Kong Polytechnic University and the School of Hospitality, Tourism and Marketing at Victoria University in Melbourne, Australia towards the programmes that they undertook. The two cohorts of graduates exhibited broadly similar career histories and expressed similar attitudes towards the quality, strengths and weaknesses of their respective programmes. In both cases, female students dominate the graduate cohort and about half of the respondents were found to have left the tourism or hospitality field within 3–5 years after graduation. Graduates believe that their general business and general education subjects play a stronger role in acquiring their first and current jobs than specialist tourism, hotel management and food service subjects. The findings highlight the challenge facing the university sector in attempting to balance the desire to provide a broadly grounded liberal education with the student desire for practical training. Copyright © 2003 John Wiley & Sons, Ltd.
Journal of Sustainable Tourism , 1998
The paper reports on research carried out on Australian nature-based operators that asked them to... more The paper reports on research carried out on Australian nature-based operators that asked them to discuss what they wished they knew before they entered the sector, or alternatively, what they feel every new operator must know before entering business. The purpose of the study is ...
International Journal of Contemporary Hospitality Management , 2003
Annals of Tourism Research , 2004
Journal of Travel & Tourism Marketing , 2002
This paper explores the application of activities-based segmentation as a means of segmenting the... more This paper explores the application of activities-based segmentation as a means of segmenting the cultural tourism market. Activities-based segmentation is predicated on the assumption that different tourism products appeal to different types of tourists. Through an analysis of ...
International Journal of Tourism Research , 2003
This paper tests further a cultural tourism typology based on the interface between centrality of... more This paper tests further a cultural tourism typology based on the interface between centrality of cultural tourism as a trip motive and the depth of experience. Five types of cultural tourist are identified that represent five benefit-based segments. The segments are tested against a variety of trip, demographic, motivational, preferred activity, awareness, cultural distance and activity variables. Significant differences are noted between the groups, suggesting that the model presented may be effective in segmenting the cultural tourism market. Moreover, although the segmentation process is predicated on two variables, these variables are reflective of underlying trip motivation, activity preference and cultural distance factors noted between the different types of cultural tourist. Copyright © 2003 John Wiley & Sons, Ltd.
International Journal of Tourism Research , 2002
This paper proposes a model to segment the cultural tourism market according to two dimensions: (... more This paper proposes a model to segment the cultural tourism market according to two dimensions: (i) the importance of cultural motives in the decision to visit a destination and (ii) depth of experience. The model is tested empirically using Hong Kong as a case study. The test identified five discrete cultural tourism market segments that exhibited substantially different behaviour. Copyright © 2002 John Wiley & Sons, Ltd.
International Journal of Tourism Research , 2003
This paper evaluates the career experiences and perceptions of graduates from the School of Hotel... more This paper evaluates the career experiences and perceptions of graduates from the School of Hotel and Tourism Management at the Hong Kong Polytechnic University and the School of Hospitality, Tourism and Marketing at Victoria University in Melbourne, Australia towards the programmes that they undertook. The two cohorts of graduates exhibited broadly similar career histories and expressed similar attitudes towards the quality, strengths and weaknesses of their respective programmes. In both cases, female students dominate the graduate cohort and about half of the respondents were found to have left the tourism or hospitality field within 3–5 years after graduation. Graduates believe that their general business and general education subjects play a stronger role in acquiring their first and current jobs than specialist tourism, hotel management and food service subjects. The findings highlight the challenge facing the university sector in attempting to balance the desire to provide a broadly grounded liberal education with the student desire for practical training. Copyright © 2003 John Wiley & Sons, Ltd.
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Papers by bob mckercher