The extant literature implies that export companies attempt to improve export new product perform... more The extant literature implies that export companies attempt to improve export new product performance in order to reach superior and sustainable business performance and thus remain competitive. However, the degree to which companies must focus either on market or technological issues as the factors involved in new product performance has been a problem they often encounter. The current research aims at investigating the impact of those orientations on export new product performance. Surveying export chemical manufacturing companies, partial least squares indicate that although both orientations have significant positive impacts on export new product success, the impact of technology orientation is higher. After the conclusions are drawn, the limitations and suggestions for future research are discussed.
In the expanded shadow of Home Video Network (HVN) in Iran , the subject of Movie distribution ha... more In the expanded shadow of Home Video Network (HVN) in Iran , the subject of Movie distribution has gained an especial importance. This market is established by entertainment companies which have the responsibility of distributing Movies and Animations all over the HVN. Due to expansion of this market , distributing of movies has numerous obstacles that impede its improvement. This paper is aimed to distinguish these obstacles. In order to study these barriers, 6 dimensions has considered based on distribution literatures. These dimensions are channel distribution, Organizational processes, consumers, management, Product and finance. With respect to the importance of and position of barriers in distribution of movies in HVN, an explorative method was used to collect data from 114 experts samples from entertainment companies. The result of this investigation shows that there are 60 obstacles in this field.
In today competitive world, innovation is a key factor for creating competitive advantage and eve... more In today competitive world, innovation is a key factor for creating competitive advantage and even for survival of the enterprises and as a propellant for business growth and prosperity and maintain more profitability for an organization, as a result of market needs and technology push. In service organizations, recognition of the conceptual framework of service innovation, improves performance of the Organization and creates core competencies for achieving competitive advantage through their systematic approach to service development, which is crucial for survival and maintaining competitiveness in the current financial markets. Banking systems due to the rapid global competition, the impact of structural change, deregulation effects, the use of new technologies and the increasing expectations of customers, have sought to develop and implement service innovation in their organizations. In this paper the effective factors of Service Innovation in service organizations has been intro...
Corporate brand image is the views of the interest groups of the organization. In large organizat... more Corporate brand image is the views of the interest groups of the organization. In large organizations, brand image has become as a source to gain competitive advantage, so they strategically build their brand image. With increasing global competition and the complexity and dynamics in this environment, this topic in small and medium-sized enterprises (SMEs) has recently become so significant. This paper identifies factors affecting brand image for food SMEs in the industrial town of Amol city, Iran. In this research, data gathering is done by semi-structured and face to face interviews with nine experts in the field of corporate branding of food SMEs in Amol. Systematic analysis of data suggests that the factors affecting brand image consists of two main factors which are communication factors that include primary, secondary and third communication; and the second set is direct factors. Initial communications contains products and services, market behavior, firm behavior toward empl...
Banking nowadays is a vital chain sub-structure in economies; Banks provide customers with many f... more Banking nowadays is a vital chain sub-structure in economies; Banks provide customers with many financial services but as a unwritten but pervasive crisis, lack of innovation in financial services and products became a permanent problem of newly-entered banks, as well as established ones. In this paper, we propose some vital but neglected areas of acting to some extent innovatively, and so we develop an innovative-centered business model reconstructions, that aim to reach ontological level in future researches. This objective came true via Banking Business Model (BBM) project that is a broad business model design project for banking industry, and a part of this named Program C (Program of Change) will be presented here. Results show that many bankers have not enough knowledge about business model so Program C helps them as a starting point.
This paper is aimed at examining e-business models for financial services and proposing an approp... more This paper is aimed at examining e-business models for financial services and proposing an appropriate ebusiness model for banking industry of Iran using mixed research (qualitative -quantitative) methodology. For this purpose, we conducted interviews with 10 experts and managers in the banking industry of the country at various levels during the qualitative phase, meanwhile the obtained data was analyzed using qualitative content analysis and a questionnaire was prepared and used as the basis of quantitative phase of study. The quantitative data was collected and analyzed using SPSS 20 and then by means of descriptive and inferential statistics, the final model of the research was determined. The results of the research show that the proposed e-business model for banking industry is comprised of four main dimensions including: provided value, customers, suppliers and financial management. Generally speaking, the main components were classified as 10 main categories, i.e. product/se...
This paper investigates the effect of nature of institute on entrepreneurial marketing in higher ... more This paper investigates the effect of nature of institute on entrepreneurial marketing in higher education institutions. Nature of institute characteristics such as, age, and size are studied to find whether they affect entrepreneurial marketing or not. Organizational structure is a moderating variable in this study. This investigation has been conducted in Tehran-Iran, between higher education institutions. Data were collected with questionnaire instruments. Model was developed and tested with structural equation model using data collected from the 103 active managers of these institutions. The results show that age of institute has a positive effect on organizational structure. And organizational structure has a positive effect on entrepreneurial marketing while age of institute doesn't have any effect on entrepreneurial marketing and organizational structure.
Entrepreneurship and business development are very important for policy makers, executives and en... more Entrepreneurship and business development are very important for policy makers, executives and entrepreneurs to develop economies. Entrepreneurial alertness in opportunity recognition and discovery of opportunities can help to recognize why some of people and companies discover opportunities and others not. The purpose of this article is to change the level of entrepreneurial alertness from individual to group and from the group to the organizational level. A literature review, interview, meth-synthesis and focal group are used for final research modelling. The way of theorizing for changing levels of entrepreneurial alertness is multi-level method. We used organizational learning process for final conceptual framework. A new framework for Organizational Entrepreneurial Alertness in opportunity discovery of individual, group and organizational levels was developed. By using the final framework, entrepreneurs and organizations will be able to discover new opportunities and teachers w...
Purpose-the purpose of this research is to identify the influence of organizationa l culture on k... more Purpose-the purpose of this research is to identify the influence of organizationa l culture on knowledge management in order to get acquainted with the fundamental items needed for planning future policies and programs with the purposes of extolling competitive advantages. Design/methodology/approach -A sample of 123 experts in the field of automobile industry were selected from Zamyad car manufacturing company exploiting the Cochran formula. For testing the research's hypotheses the structural equation model was used. Findings - results showed thatthere exist a significant positive relationship between organizational culture of Zamyad car manufacturing company and the knowledge management process in this organization. Research limitations/implications - by the enhancement of competition throughout the world markets and the inevitable presence of Iran in it, the market activists'concentration should shift towards paying comprehensive attention to knowledge management and or...
Insurance has always been an efficient tool in facilitating production and increasing investment ... more Insurance has always been an efficient tool in facilitating production and increasing investment through the world. Meanwhile, lack of investment has been a constant problem in the agricultural sector, as one of the most vulnerable economic sectors. Hence, insurance, as an effective tool for securing the return on investment, is likely to solve this problem. The current research is aimed at identifying and analyzing the role of insurance in risk management of modern agribusinesses. In order to fulfil the research objective, a mixed method research was designed and qualitative and quantitative tools were developed. In the qualitative part, the research population includes the experts of agriculture and investment in new businesses, while the population of the quantitative part is composed of greenhouse owners in Tehran province. 9 interviews were carried out in the qualitative part and data were analyzed through open and axial coding. In addition, 137 questionnaires were investigated...
One of the major benefits associated with entrepreneurial marketing concept is its ability to res... more One of the major benefits associated with entrepreneurial marketing concept is its ability to respond to the ever changing environment. Lack of attention to this concept can be a challenge for businesses. So present study aimed to prioritize aspects of entrepreneurial marketing in higher education institutions in Tehran.49 institutions were selected using random sampling and questionnaires were distributed among active managers of these institutions. The data were collected using questionnaires and using the Shannon entropy weighting and ranking of priorities was discussed. The results showed that the dimensions of entrepreneurial marketing in the statistical community have different priorities. So, to managers, the calculated risk taking dimension had the highest weight and priority and dimensions of value creation and customer intensity with little difference had the lowest weight and priority.
Entrepreneurial marketing is described as the interface between entrepreneurship and marketing. E... more Entrepreneurial marketing is described as the interface between entrepreneurship and marketing. Entrepreneurial marketing is very complex and is related to the highly competitive and dynamic environment. This study examines how the use of entrepreneurial marketing varies as a result of the age and size of higher education institutes. Results showed that there are differences in the use of each entrepreneurial marketing dimension based on institutes age and size. Implications of findings and conclusions are discussed.
This study aims to present a rational and process-oriented framework originated from the pluralis... more This study aims to present a rational and process-oriented framework originated from the pluralistic standpoint. The primary objective of this framework is to conceptualize the entrepreneurial marketing and entrepreneurs’ marketing methods. For this purpose, a sequential exploratory mixed method was conducted that accomplished two different types of scientific collaborations. Statistical sampling was carried out amongst nineteen out of twenty-one active entrepreneurial firms of Iran’s food industries. Results showed that the pattern of IEM upon an evolutionary basis profited 5 different phases including ‘restricted sales and initial activities of marketing’, ‘suitable and opportunistic sales’, ‘diversified marketing’, ‘profitable and integrated marketing’ and also ‘proactive marketing’. The main components of the considered phases comprised of 6 themes, 23 dimensions and 164 entrepreneurial details supposed to have different specifications during the different periods of time. Meanw...
Raising financial resources is one of the main elements of the entrepreneurial process. Also, hav... more Raising financial resources is one of the main elements of the entrepreneurial process. Also, having access to capital is a challenging issue for entrepreneurs, and it is vital for venture creation and growth. Although there is a variance in access to early-stage finance in different countries, there is lack of such high-risk capital for entrepreneurial firms. Personal savings, friends, and family are usual financial recourses for entrepreneurs at the seeding and early-stages. But most entrepreneurs do not have such options, so angel investors who invest in risky ventures can play a key role in this regard. Entrepreneurs should offer their ventures in a desirable, attractive and persuasive way to encourage business angels to invest. Large information asymmetries between entrepreneurs and investors and the moral hazard problem are two fundamental problems which entrepreneurial financing situations are characterized with them. Information asymmetry is addressed by Signalling Theory an...
In the expanded shadow of Home Video Network (HVN) in Iran , the subject of Movie distribution ha... more In the expanded shadow of Home Video Network (HVN) in Iran , the subject of Movie distribution has gained an especial importance. This market is established by entertainment companies which have the responsibility of distributing Movies and Animations all over the HVN. Due to expansion of this market , distributing of movies has numerous obstacles that impede its improvement. This paper is aimed to distinguish these obstacles. In order to study these barriers, 6 dimensions has considered based on distribution literatures. These dimensions are channel distribution, Organizational processes, consumers, management, Product and finance. With respect to the importance of and position of barriers in distribution of movies in HVN, an explorative method was used to collect data from 114 experts samples from entertainment companies. The result of this investigation shows that there are 60 obstacles in this field.
This paperattempts to investigate the effect ofOrganizational Factorsof international franchising... more This paperattempts to investigate the effect ofOrganizational Factorsof international franchising on the growth of businesses in Iran's food industry. Based on the stratified random sampling, we distributed our questionnaires between 80 managers and experts of firms involved in international franchising. Data were analyzed using structural equation modeling and Smart PLS 2 software in two sections of measurement model and structural model. In the first section, the technical features of the questionnaire in terms of reliability, convergent validity, and discriminate validity. Moreover, in the second section, t-values were used for testing the research hypotheses. The results revealed the positive and significant impact of organizational dimension of international franchising including size, management international orientation, and performance experience on the growth of firms in our sample.
The extant literature implies that export companies attempt to improve export new product perform... more The extant literature implies that export companies attempt to improve export new product performance in order to reach superior and sustainable business performance and thus remain competitive. However, the degree to which companies must focus either on market or technological issues as the factors involved in new product performance has been a problem they often encounter. The current research aims at investigating the impact of those orientations on export new product performance. Surveying export chemical manufacturing companies, partial least squares indicate that although both orientations have significant positive impacts on export new product success, the impact of technology orientation is higher. After the conclusions are drawn, the limitations and suggestions for future research are discussed.
In the expanded shadow of Home Video Network (HVN) in Iran , the subject of Movie distribution ha... more In the expanded shadow of Home Video Network (HVN) in Iran , the subject of Movie distribution has gained an especial importance. This market is established by entertainment companies which have the responsibility of distributing Movies and Animations all over the HVN. Due to expansion of this market , distributing of movies has numerous obstacles that impede its improvement. This paper is aimed to distinguish these obstacles. In order to study these barriers, 6 dimensions has considered based on distribution literatures. These dimensions are channel distribution, Organizational processes, consumers, management, Product and finance. With respect to the importance of and position of barriers in distribution of movies in HVN, an explorative method was used to collect data from 114 experts samples from entertainment companies. The result of this investigation shows that there are 60 obstacles in this field.
In today competitive world, innovation is a key factor for creating competitive advantage and eve... more In today competitive world, innovation is a key factor for creating competitive advantage and even for survival of the enterprises and as a propellant for business growth and prosperity and maintain more profitability for an organization, as a result of market needs and technology push. In service organizations, recognition of the conceptual framework of service innovation, improves performance of the Organization and creates core competencies for achieving competitive advantage through their systematic approach to service development, which is crucial for survival and maintaining competitiveness in the current financial markets. Banking systems due to the rapid global competition, the impact of structural change, deregulation effects, the use of new technologies and the increasing expectations of customers, have sought to develop and implement service innovation in their organizations. In this paper the effective factors of Service Innovation in service organizations has been intro...
Corporate brand image is the views of the interest groups of the organization. In large organizat... more Corporate brand image is the views of the interest groups of the organization. In large organizations, brand image has become as a source to gain competitive advantage, so they strategically build their brand image. With increasing global competition and the complexity and dynamics in this environment, this topic in small and medium-sized enterprises (SMEs) has recently become so significant. This paper identifies factors affecting brand image for food SMEs in the industrial town of Amol city, Iran. In this research, data gathering is done by semi-structured and face to face interviews with nine experts in the field of corporate branding of food SMEs in Amol. Systematic analysis of data suggests that the factors affecting brand image consists of two main factors which are communication factors that include primary, secondary and third communication; and the second set is direct factors. Initial communications contains products and services, market behavior, firm behavior toward empl...
Banking nowadays is a vital chain sub-structure in economies; Banks provide customers with many f... more Banking nowadays is a vital chain sub-structure in economies; Banks provide customers with many financial services but as a unwritten but pervasive crisis, lack of innovation in financial services and products became a permanent problem of newly-entered banks, as well as established ones. In this paper, we propose some vital but neglected areas of acting to some extent innovatively, and so we develop an innovative-centered business model reconstructions, that aim to reach ontological level in future researches. This objective came true via Banking Business Model (BBM) project that is a broad business model design project for banking industry, and a part of this named Program C (Program of Change) will be presented here. Results show that many bankers have not enough knowledge about business model so Program C helps them as a starting point.
This paper is aimed at examining e-business models for financial services and proposing an approp... more This paper is aimed at examining e-business models for financial services and proposing an appropriate ebusiness model for banking industry of Iran using mixed research (qualitative -quantitative) methodology. For this purpose, we conducted interviews with 10 experts and managers in the banking industry of the country at various levels during the qualitative phase, meanwhile the obtained data was analyzed using qualitative content analysis and a questionnaire was prepared and used as the basis of quantitative phase of study. The quantitative data was collected and analyzed using SPSS 20 and then by means of descriptive and inferential statistics, the final model of the research was determined. The results of the research show that the proposed e-business model for banking industry is comprised of four main dimensions including: provided value, customers, suppliers and financial management. Generally speaking, the main components were classified as 10 main categories, i.e. product/se...
This paper investigates the effect of nature of institute on entrepreneurial marketing in higher ... more This paper investigates the effect of nature of institute on entrepreneurial marketing in higher education institutions. Nature of institute characteristics such as, age, and size are studied to find whether they affect entrepreneurial marketing or not. Organizational structure is a moderating variable in this study. This investigation has been conducted in Tehran-Iran, between higher education institutions. Data were collected with questionnaire instruments. Model was developed and tested with structural equation model using data collected from the 103 active managers of these institutions. The results show that age of institute has a positive effect on organizational structure. And organizational structure has a positive effect on entrepreneurial marketing while age of institute doesn't have any effect on entrepreneurial marketing and organizational structure.
Entrepreneurship and business development are very important for policy makers, executives and en... more Entrepreneurship and business development are very important for policy makers, executives and entrepreneurs to develop economies. Entrepreneurial alertness in opportunity recognition and discovery of opportunities can help to recognize why some of people and companies discover opportunities and others not. The purpose of this article is to change the level of entrepreneurial alertness from individual to group and from the group to the organizational level. A literature review, interview, meth-synthesis and focal group are used for final research modelling. The way of theorizing for changing levels of entrepreneurial alertness is multi-level method. We used organizational learning process for final conceptual framework. A new framework for Organizational Entrepreneurial Alertness in opportunity discovery of individual, group and organizational levels was developed. By using the final framework, entrepreneurs and organizations will be able to discover new opportunities and teachers w...
Purpose-the purpose of this research is to identify the influence of organizationa l culture on k... more Purpose-the purpose of this research is to identify the influence of organizationa l culture on knowledge management in order to get acquainted with the fundamental items needed for planning future policies and programs with the purposes of extolling competitive advantages. Design/methodology/approach -A sample of 123 experts in the field of automobile industry were selected from Zamyad car manufacturing company exploiting the Cochran formula. For testing the research's hypotheses the structural equation model was used. Findings - results showed thatthere exist a significant positive relationship between organizational culture of Zamyad car manufacturing company and the knowledge management process in this organization. Research limitations/implications - by the enhancement of competition throughout the world markets and the inevitable presence of Iran in it, the market activists'concentration should shift towards paying comprehensive attention to knowledge management and or...
Insurance has always been an efficient tool in facilitating production and increasing investment ... more Insurance has always been an efficient tool in facilitating production and increasing investment through the world. Meanwhile, lack of investment has been a constant problem in the agricultural sector, as one of the most vulnerable economic sectors. Hence, insurance, as an effective tool for securing the return on investment, is likely to solve this problem. The current research is aimed at identifying and analyzing the role of insurance in risk management of modern agribusinesses. In order to fulfil the research objective, a mixed method research was designed and qualitative and quantitative tools were developed. In the qualitative part, the research population includes the experts of agriculture and investment in new businesses, while the population of the quantitative part is composed of greenhouse owners in Tehran province. 9 interviews were carried out in the qualitative part and data were analyzed through open and axial coding. In addition, 137 questionnaires were investigated...
One of the major benefits associated with entrepreneurial marketing concept is its ability to res... more One of the major benefits associated with entrepreneurial marketing concept is its ability to respond to the ever changing environment. Lack of attention to this concept can be a challenge for businesses. So present study aimed to prioritize aspects of entrepreneurial marketing in higher education institutions in Tehran.49 institutions were selected using random sampling and questionnaires were distributed among active managers of these institutions. The data were collected using questionnaires and using the Shannon entropy weighting and ranking of priorities was discussed. The results showed that the dimensions of entrepreneurial marketing in the statistical community have different priorities. So, to managers, the calculated risk taking dimension had the highest weight and priority and dimensions of value creation and customer intensity with little difference had the lowest weight and priority.
Entrepreneurial marketing is described as the interface between entrepreneurship and marketing. E... more Entrepreneurial marketing is described as the interface between entrepreneurship and marketing. Entrepreneurial marketing is very complex and is related to the highly competitive and dynamic environment. This study examines how the use of entrepreneurial marketing varies as a result of the age and size of higher education institutes. Results showed that there are differences in the use of each entrepreneurial marketing dimension based on institutes age and size. Implications of findings and conclusions are discussed.
This study aims to present a rational and process-oriented framework originated from the pluralis... more This study aims to present a rational and process-oriented framework originated from the pluralistic standpoint. The primary objective of this framework is to conceptualize the entrepreneurial marketing and entrepreneurs’ marketing methods. For this purpose, a sequential exploratory mixed method was conducted that accomplished two different types of scientific collaborations. Statistical sampling was carried out amongst nineteen out of twenty-one active entrepreneurial firms of Iran’s food industries. Results showed that the pattern of IEM upon an evolutionary basis profited 5 different phases including ‘restricted sales and initial activities of marketing’, ‘suitable and opportunistic sales’, ‘diversified marketing’, ‘profitable and integrated marketing’ and also ‘proactive marketing’. The main components of the considered phases comprised of 6 themes, 23 dimensions and 164 entrepreneurial details supposed to have different specifications during the different periods of time. Meanw...
Raising financial resources is one of the main elements of the entrepreneurial process. Also, hav... more Raising financial resources is one of the main elements of the entrepreneurial process. Also, having access to capital is a challenging issue for entrepreneurs, and it is vital for venture creation and growth. Although there is a variance in access to early-stage finance in different countries, there is lack of such high-risk capital for entrepreneurial firms. Personal savings, friends, and family are usual financial recourses for entrepreneurs at the seeding and early-stages. But most entrepreneurs do not have such options, so angel investors who invest in risky ventures can play a key role in this regard. Entrepreneurs should offer their ventures in a desirable, attractive and persuasive way to encourage business angels to invest. Large information asymmetries between entrepreneurs and investors and the moral hazard problem are two fundamental problems which entrepreneurial financing situations are characterized with them. Information asymmetry is addressed by Signalling Theory an...
In the expanded shadow of Home Video Network (HVN) in Iran , the subject of Movie distribution ha... more In the expanded shadow of Home Video Network (HVN) in Iran , the subject of Movie distribution has gained an especial importance. This market is established by entertainment companies which have the responsibility of distributing Movies and Animations all over the HVN. Due to expansion of this market , distributing of movies has numerous obstacles that impede its improvement. This paper is aimed to distinguish these obstacles. In order to study these barriers, 6 dimensions has considered based on distribution literatures. These dimensions are channel distribution, Organizational processes, consumers, management, Product and finance. With respect to the importance of and position of barriers in distribution of movies in HVN, an explorative method was used to collect data from 114 experts samples from entertainment companies. The result of this investigation shows that there are 60 obstacles in this field.
This paperattempts to investigate the effect ofOrganizational Factorsof international franchising... more This paperattempts to investigate the effect ofOrganizational Factorsof international franchising on the growth of businesses in Iran's food industry. Based on the stratified random sampling, we distributed our questionnaires between 80 managers and experts of firms involved in international franchising. Data were analyzed using structural equation modeling and Smart PLS 2 software in two sections of measurement model and structural model. In the first section, the technical features of the questionnaire in terms of reliability, convergent validity, and discriminate validity. Moreover, in the second section, t-values were used for testing the research hypotheses. The results revealed the positive and significant impact of organizational dimension of international franchising including size, management international orientation, and performance experience on the growth of firms in our sample.
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