Who We Are
We provide strategic counsel and creative thinking
MSL is part of Publicis Groupe and is a global leader in public relations and integrated communications. In India, MSL comprises four brands: MSL India, 20:20 MSL, Organic by MSL, and Publicis Consultants Asia. MSL offers strategic counsel and creative thinking to promote its clients’ interests through impactful campaigns that engage multiple perspectives and holistic thinking. The agency has been recognized as Agency of the Year in India for seven consecutive years. Recent awards include Campaign South Asia in 2023, Fulcrum Masters Consultancy by Fulcrum Awards in 2023, and ET KaleidoAgency of the Year in 2024. MSL has also earned the ‘Great Place to Work‘ certification six times in a row.
Our Work
Our fearless and insightful campaigns
Our Integrated Framework
Our specialised functions that work with the core teams to create integrated solutions
Strategy & Insights
We build influence and impact through intelligence. At MSL India, in-house experts, research tools, and insight platforms come together to extract contextual consumer and industry knowledge that drive our client programs.
Digital & Social Media
Our end-to-end digital solutions combine strategy, art, code, copy, and media planning to tell stories that connect, engage, and inspire.
Media & Crisis
Our industry-leading talent offers comprehensive strategic media relations capabilities and counsel to help you capitalise on opportunities, deliver a consistent media narrative, and mitigate crises.
Policy & Regulation Communication
There is no off-the-shelf, one-size-fits-all solution for organisations facing public affairs challenges. Our tailored approach rooted in research, analyses, and measurement to deliver the results your business needs.
Citizenship
Our team helps brands and businesses articulate and deliver a powerful purpose-driven proposition that connects them with their customers, employees, and communities.
Content & Video
Our in-house content studio offers editorial, art, video, and technology expertise to deliver compelling multimedia content across platforms, channels, and audiences.
