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Abul Khair Jyote

Independent University, Bangladesh, BBA(Marketing), Faculty Member

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Papers by Abul Khair Jyote

Impact of Digital Marketing Tools on Brand Awareness and Online Shopping Behavior: An Empirical Study

International Journal of Business and Systems Research

How using versus showing interaction between characters and products boosts product placement effectiveness

International Journal of Advertising, 2013

Factors related to the term "Halal" affecting the Purchase Intention of Non-Muslim Consumers in Bangladesh

Turk Turizm Arastirmalari Dergisi

Impact of Digital Marketing Tools on Brand Awareness and Online Shopping Behavior: An Empirical Study

International Journal of Business and Systems Research

How using versus showing interaction between characters and products boosts product placement effectiveness

International Journal of Advertising, 2013

Factors related to the term "Halal" affecting the Purchase Intention of Non-Muslim Consumers in Bangladesh

Turk Turizm Arastirmalari Dergisi

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