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JAB Blog

The Future of Branding: Merging Digital and Physical Experiences

Posted on: October 22, 2024 | Categories:

As we navigate the evolving landscape of branding, one thing is clear: the lines between digital and physical experiences are blurring. Companies like JAB Design are at the forefront of this transformation, emphasizing the need for cohesive brand experiences that resonate in both realms. In today’s hyper-connected world, consumers crave authenticity and engagement. Merging digital and physical interactions allows brands to create more immersive experiences. For instance, incorporating augmented reality (AR) into retail spaces not only enhances product displays but …

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Dawn of a New Era of Creativity

Posted on: January 9, 2024 | Categories:

In the vibrant tech hub of Singapore, Artificial Intelligence (AI) is not just a buzzword; it’s a catalyst for innovation, helping to create and open fresh avenues for imagination, bringing ideas to life. One such ground-breaking aspect of AI is Generative AI, a technology that has been making waves, especially in platforms like Adobe. Generative AI by Adobe Do not be mistaken, Adobe AI is not your run-of-the-mill AI. Already catering specifically to the creative industry with tools like Photoshop …

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Brand Audit

Posted on: September 30, 2021 | Categories:

  Brand Audit A brand audit is a detailed analysis that shows how your brand is currently performing compared to its stated goals, comparing it to your competitors and how it fare in the minds of your customers. There is no one size fits all. The methodology of a brand audit differs from industries and organisations. Regardless of the exact criteria you choose to measure, an audit should allow you to: Establish the performance of your brand Discover your strengths …

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Sustainability Reporting: Is your Company ready for a significant shift in corporate accounting?

Posted on: October 5, 2022 | Categories:

An increasing number of companies are embracing sustainability goals and seeking to reduce their carbon footprints. This growing interest in Environment, Social and Governance (ESG) issues globally has led to a call to provide greater transparency in business financial reporting. In recent years, the International Financial Reporting Standards (IFRS) Foundation proposed an International Sustainability Standards Board (ISSB) with G7 Finance Ministers and Central Bank Governors expressing support for it. Singapore: Wheels are in motion Closer to home, companies in Singapore …

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JAB Framework and Methodology

Posted on: July 31, 2021 | Categories:

Framework and Methodology     The JAB Framework is our clearly defined road map that lays out our process and showcases our steps with you, making projects simpler and more efficient. This sets us on a platform of a common vision, deep collaboration and shared success.   We start with a Design Thinking methodology Design thinking is both an ideology and a process that seeks to solve complex problems in a user-centric way. At JAB, we refined it to best …

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Love The Last March @ Gardens by the Bay, Singapore

Posted on: June 10, 2023 | Categories:

Love the Last March On 19 May 2023, WWF-Singapore and Australian collaboration artist couple, Gillie and Marc Schattner commemorated National Endangered Species Day with the launch of the longest sculpture in the world – Love The Last March. On display at Singapore’s iconic Gardens by the Bay, it features 45 life-size, endangered animals cast in recycled bronze. Nestled within lush surroundings, the couple’s latest sculpture depicts the greatest animal march coming together to save wildlife. A mission to rewild the …

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The Certainty of a Retainer in Uncertain Times

Posted on: September 30, 2020 | Categories:

The certainty of a retainer in uncertain times As the world gradually emerges from the lockdown restrictions, advertisers and agencies are bracing themselves for the uncertainties of a new norm. What is almost for certain is that budgets are unlikely to bounce back soon. Without the same financial resources, advertisers may breathe a sigh of relief at the faux benefit of not being held to a commitment of a retainer. However, the fact remains: That the value of a committed …

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Corporate Social Responsibility: Why we do what we do

Posted on: February 10, 2022 | Categories:

  CSR: Why we do what we do Even as a nimble, boutique design agency, JAB seeks to build our business practices to benefit employees, stakeholders, the environment, and our society. We are proud to be part of the team that supported Food from the Heart Charity Golf Tournament 2021, helping to raise a total of $192,900 to help the needy within our community. As the official design partner, everyone in the agency pulled together to develop the various communication …

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JAB wins ‘Best Video Design’ by DesignRush!

Posted on: June 14, 2021 | Categories:

  We at JAB are proud to announce that our video project has been awarded the ‘Best Video Design’ by DesignRush.  Winning this award is testament to our methodology, dedication, and craft in every project, be it an internal creative exercise or work entrusted by our clients. We are pleased that the video triggered emotions and connected with people. We understand that a video condenses the very essence of a brand into a short clip. It is also an expensive …

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Offline has gone online, is your marketing strategy still in line?

Posted on: October 31, 2020 | Categories:

  Offline has gone online, is your marketing strategy still in line? Over the past decade, online channels and social media have increased exponentially in user base and engagement. It is becoming obvious that your customers are moving away from mainstream advertising by taking charge of the buying process and looking up their purchases before they make a decision. Gone are the days when you are the one telling them what’s good and what’s not. Yes, it no longer works …

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Visual Facelift: Reskinning your Visuals

Posted on: March 17, 2020 | Categories:

  Visual Facelift: Reskinning your Visuals – Get Refreshed, Re-energised, and Re-discovered! Your brand isn’t just a business. Neither is it just a name. Brands now go far beyond their products, the service they provide or the content that they market – instead, they are a reflection of who consumers wish to associate themselves with. Providing a peace of mind, value-adding and making a difference to consumers are just some of the things that a strong brand can achieve. With that being …

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How to Brief Your Creative Agency

Posted on: March 4, 2020 | Categories:

Music credit – Inspiration, EP Happy Whistling, by Vernon, Pedosa Media Group Imagine being told to cook a new dish without the recipe. As you know, a recipe is a roadmap that guides your cooking process, usually leaving room to tweak it according to your taste and preferences. It also tells you what the end-product should not look like. For instance, if the recipe is for chocolate pie, it shouldn’t evolve into a chocolate cupcake. Similarly, the lack of a …

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Give Print New Life with FSC Papers

Posted on: February 18, 2020 | Categories:

  Give Print New Life with FSC Papers – Get personal again without costing the forest In a world that’s mostly digital, hardcopy publications are becoming less prevalent. The digital experience is different from print, where there is a greater variety of visuals one can utilise in capturing the attention of consumers. Ironically, this does not always translate to a preference toward digital media.   A study looking into the way brains process two ad formats, done by the U.S. Post …

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From Clicks to Bricks – Managing the Retail Transition Effectively

Posted on: January 8, 2018 | Categories:

While millennials continue to luxuriate in their bedroom couch to purchase the latest “Colourpop” palette or Adidas “Stan Smith” in a few clicks, the online retail industry has already shifted its mark. Even though dominating the digital world, retail giants like Alibaba, remained hungry for more sales opportunities and embarked on a trend of converging into offline businesses by establishing their brick-and-mortar presence. With the aim of achieving the best of both worlds, online retails are opening physical stores to …

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SPD VIRTUAL RUN 2017

Posted on: November 27, 2017 | Categories:

SPD BREAKING BARRIERS VIRTUAL RUN 2017   About the Run (JAB Design was the Run’s Official Design Agency) In conjunction with the International Day of Persons with Disabilities on 3 Dec 2017, SPD will be organising the inaugural SPD Breaking Barriers Virtual Run to allow members of the public to show their support for persons with disabilities (PWDs), run for a good cause and raise fund for PWDs. It also serves as an opportunity for both persons without disabilities and persons with …

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How to Develop Awe Inspiring Annual Reports

Posted on: February 11, 2016 | Categories:

Calling all Corp Comms and PR professionals! The time has come for you to start thinking about your organisation’s Annual Report. Considered by corporate chieftains to be the most significant report card in an organisation, an annual report is usually a necessity for most public listed companies and government agencies.   Anatomy of an Annual Report Typically, most annual reports or ARs document key milestones in the organisation. They include the following sections: Chairman and CEO speeches highlighting the most important …

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How to Create an Eye-Catching Infographic

Posted on: April 19, 2016 | Categories:

Source: blog.lab42.com     Infographics are the go-to tool for the digital age. Combining facts, figures and visuals, they enliven any piece of online or offline content. Once you’ve decided to spice things up and create an infographic for your next board meeting – or a presentation, blog post, report, or anything else for that matter – approach it with a solitary aim of making it completely exquisite. Notice I didn’t say beautiful. I have nothing against beauty. I do …

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7 Deadly Sins in Event and Exhibition Marketing

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Lights! Cameras! Action! Nothing beats the pulsating energy of a live event. Lively music invigorating the venue. Throngs of folks checking out what’s available in the market. Charismatic speakers enchanting their listeners with tips, thoughts and tales. From road shows to exhibitions, conferences to concerts, a physical event helps you to reach your prospects in a direct face-to-face manner. You can also immerse them fully in the aura of your brand, amazing them with the splendour of your products or …

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