Thesis Chapters by Valeriya Radomskaya
Thesis extract, 2018
This thesis is concerned with the marketing possibilities of popular culture tourism (PCT). There... more This thesis is concerned with the marketing possibilities of popular culture tourism (PCT). There is promise in developing alternative forms of cultural communication and cultural representation in tourism.
PCT is explored as a way to enhance and reshape the current approach to destination promotion in Australia. Through the arrival of new and diversified cultural experiences, Australia can improve the existing tourism portfolio. Although there have been many studies which describe the marketing practice of using elements of popular culture in destination promotion, few, if any, effectively address the issue of usability of such methods in Australia.
Conference Presentations by Valeriya Radomskaya
CAUTHE 2019: Sustainability of Tourism, Hospitality & Events in a Disruptive Digital Age: Proceedings of the 29th Annual Conference, 2019
This study seeks to encourage tourism organisations to explore new directions for tourism develop... more This study seeks to encourage tourism organisations to explore new directions for tourism development. It argues that popular culture events can raise the value of cultural tourism in Australia. This study explores current trends in events tourism and explores tourists' attitudes towards diverse popular culture activities available in Australia. There are very few studies that try to explore the many kinds of cultural experiences that can be obtained by popular culture tourists in Australia. This study fills in the gap in current literature by extracting new themes and factors that help build the cultural value of Australian events in the tourism context.
Books by Valeriya Radomskaya
Routledge Handbook of Popular Culture and Tourism, 2018
This chapter highlights several advanced marketing techniques, five of which are identified as do... more This chapter highlights several advanced marketing techniques, five of which are identified as dominant, used by DMOs for taking advantage of screen tourism.
Screen (or movie induced) tourism is a growing phenomenon worldwide. However, many tourism organizations have been slow to adopt new marketing techniques and tap the potential benefits of on-screen tourism. Here, the researcher tries to explain the potential behind the advanced destination marketing tactics.
Delivering Tourism Intelligence, 2019
This chapter is part of a broader research project on popular culture tourism (PCT) designed to e... more This chapter is part of a broader research project on popular culture tourism (PCT) designed to explore new destination branding strategies that utilise cultural resources as a key strategy. This study promotes the role of urban cultural attractions as an additional significant resource category for destination development. Through the arrival of new and diversified cultural experiences, destinations such as Australia can improve their existing tourism portfolios. The study is concerned with qualitative aspects of the cultural economy, namely the subjective experiences and expectations of past, existing and potential visitors. It offers recommendations and comments on the use of alternative cultural attractions in national tourism campaigns.
Drafts by Valeriya Radomskaya
Tourism’s New Markets, 2020
Despite the excitement and activity generated by popular culture tourism (PCT) in recent years, s... more Despite the excitement and activity generated by popular culture tourism (PCT) in recent years, some critical voices question whether PCT is a promising direction in the development of cultural tourism. Perhaps, it is simply a well-publicized but passing trend, a trend driven by the popularity of ‘fast’ culture - a ‘pervasive cultural craving for immediate amusement' (Aho, 2007). Perhaps, it will gradually subside and shift to the periphery of cultural geography. If we were to interpret the success of PCT as a result of feverish consumption of goods and services (one dictated by our overstimulated environment), would there be a point of saturation beyond which PCT would not be able progress? If so, can PCT, after reaching a point of stagnation, face rejuvenation or will it fall into decline?
Radomskaya, V. (2020). Popular culture tourism: Trend or transition? In Tourism’s New Markets (p. Chapter 9). Oxford: Goodfellow Publishers.
Papers by Valeriya Radomskaya
Tourism Management, 2021
This study explores the use of destination mascots in tourism development. It steps away from the... more This study explores the use of destination mascots in tourism development. It steps away from the traditional investigation of yuru kyara by focusing on a wider range of anthropomorphic messengers. By mapping the historical trajectory of mascots, the researchers isolate a special subcategory of anthropomorphic characters: destination mascots. Destination mascots are introduced as a new tourism construct and a distinct type of marketing activity. This paper aims to develop and promote the term destination mascot in tourism literature. It describes the many facets of destination mascots and catalogues five distinct functions mascots can carry out for their destinations: mascots as place identity markers, cultural constructs, bonding tools, social engagement tools, and information carriers. Supplemented with multiple examples from past and present literature, this study deepens and broadens our understanding of mascot culture. It brings into view many avenues that invite further exploration.
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Thesis Chapters by Valeriya Radomskaya
PCT is explored as a way to enhance and reshape the current approach to destination promotion in Australia. Through the arrival of new and diversified cultural experiences, Australia can improve the existing tourism portfolio. Although there have been many studies which describe the marketing practice of using elements of popular culture in destination promotion, few, if any, effectively address the issue of usability of such methods in Australia.
Conference Presentations by Valeriya Radomskaya
Books by Valeriya Radomskaya
Screen (or movie induced) tourism is a growing phenomenon worldwide. However, many tourism organizations have been slow to adopt new marketing techniques and tap the potential benefits of on-screen tourism. Here, the researcher tries to explain the potential behind the advanced destination marketing tactics.
Drafts by Valeriya Radomskaya
Radomskaya, V. (2020). Popular culture tourism: Trend or transition? In Tourism’s New Markets (p. Chapter 9). Oxford: Goodfellow Publishers.
Papers by Valeriya Radomskaya
PCT is explored as a way to enhance and reshape the current approach to destination promotion in Australia. Through the arrival of new and diversified cultural experiences, Australia can improve the existing tourism portfolio. Although there have been many studies which describe the marketing practice of using elements of popular culture in destination promotion, few, if any, effectively address the issue of usability of such methods in Australia.
Screen (or movie induced) tourism is a growing phenomenon worldwide. However, many tourism organizations have been slow to adopt new marketing techniques and tap the potential benefits of on-screen tourism. Here, the researcher tries to explain the potential behind the advanced destination marketing tactics.
Radomskaya, V. (2020). Popular culture tourism: Trend or transition? In Tourism’s New Markets (p. Chapter 9). Oxford: Goodfellow Publishers.