The spread of shopping malls is a significant trend in the Indian retailing scene due to its inte... more The spread of shopping malls is a significant trend in the Indian retailing scene due to its international appeal. Malls inspire Fashion based shopping as distinct from the need based shopping inspired in Super markets and Discounts stores. In India this mall culture has grown with an incredible pace due to the rising incomes from continued economic growth, easy availability of credit cards and a demographic composition (as more than 80 percent of the population are aged under 45 and 50 percent less than 25) that favors spending in malls. This has resulted in the change of the spending habits of affluent households, as we find many families doing their monthly grocery shopping at malls and paying by cards. With these changed trends, the number of shopping malls is expected to increase at a CAGR of more than 18.9% from 2007 to 2015. It has been seen that the total retail mall stock is doubling every year, from a meager one million square feet in 2002 to 40 million square feet by end 2007.It has also been estimated that this has reached 300 million square feet by 2010. Malls throughout the country are also getting bigger as they are now being positioned as one-stop-shop for shopping, entertainment, leisure and eating out needs rather than a place only for shopping for fashion products. They are becoming image benchmarks for communities. It not only offers a great shopping experience but also a mine of business opportunities. This has resulted in developers undertaking competition in a better way and giving more importance to factors like parking, mall design and soft strategies like customer relationship to make these malls work. Because the number of department stores and mall store shoppers which enter a shopping mall correlate positively with the amount of time they spend at the mall. So, in these circumstances the mall developers can not only act as realtors. Their job does not end by selling the shops. Their job starts after the operation of the mall because they have to research the trade area and position their mall based on the trade area. They have to understand the expectations of consumers and provide them the best shopping experience with the best products and service.
With the increasing competition from high street retailers, developers are having a tough time ma... more With the increasing competition from high street retailers, developers are having a tough time managing their malls. They have understood now that building a mall is easy but running the mall is very difficult. They have to involve professionals in enhancing the quality of services through better mall management. Facilities have to be provided and strategies developed to enhance the footfalls and develop a loyalty factor, so that the consumers come back again giving more business to the shopkeepers as well as mall owners.
With the changing lifestyles, incomes and shopping habits, there is a lot of scope for or... more With the changing lifestyles, incomes and shopping habits, there is a lot of scope for organized retailing. Shopping malls are helping these retail giants by providing them the infrastructure required to grow fast. The present study is based on the multiple drivers of growth & the issues being faced today by these shopping malls as their occupancy rate is decreasing day by day and they are not able to find the right rentals due to reduction in the footfalls. So, the developers should position their property according to profile of customers present in the trade area. They must not act only as a realtor, because poor mall management have reduced the traffic of the mall and resulted in low conversion rate (8-10 % only). They must therefore research the area and then plan the tenant mix in their mall as per the target customers. Create unique selling propositions (USP) for their malls and have the right rentals for their shopkeepers because high rentals will lead to less profit for their shop owners. The mall developer should also create an ambience and maintain a hygienic and a clean environment for family members to shop and have a good experience at the mall. This will only lead for a better experience by the whole family and they will come again and again resulting in better footfalls and profits for their shop owners in future.
In India, out of the 12 million sq.ft of Indian shopping centre space planned for opening in 2012... more In India, out of the 12 million sq.ft of Indian shopping centre space planned for opening in 2012, only about 60 percent was expected to be complete (JLLS) because of the huge delay in mall projects in India's biggest cities. There is a stress even in the business model as it is getting a bit expensive. Real estate prices and construction costs are rising, but the retail business is not growing enough to absorb these costs. Retail rents are down by 30 to 40 percent as compared to the peak of 2008 (CRISIL). Shopping malls, therefore, cannot mushroom without analyzing the basics like the catchment area, the spending power of the demography, and its business potential. The malls have to be situated in places where there is scope for shopping. Innovation is ,therefore, necessary and the retailers must be encouraged to enhance their diversity of services, and food and entertainment options must be encouraged rather than enhancing the size of the mall/retailer engagement. Better mall management must create ambience and a hygienic and a clean environment must be created for family members to enhance the loyalty of the consumers. The present study is based on the multiple drivers of growth and the issues being faced today by these shopping malls when more are coming up, but they are not able to find the right rentals, nor the required footfalls. A total marketing effort has to be made by these upcoming mall developers to make their ventures a success.
This study understands the role of image in changing the preferences
of customers towards a parti... more This study understands the role of image in changing the preferences of customers towards a particular mall. Data for this study were collected from 750 respondents randomly selected from selected ten malls in NCR Delhi (India). All the findings indicate that there exists a unique combination of the desired shopping environment and product-price-promotion factors which enhances the image of the mall based on attitude towards retail prices, products, store layout and facilities through Likert-scale. While the average of both the factors as well as deviations found in the study was modest, the findings provided information in regards to the combination of store attributes and shopping orientations which results in changing the preferences of customers towards a particular mall. In light of existing literature, the implications of our findings for mall developers and managers are presented and the study’s limitations and future research directions have also been addressed.
An important aspect of the current economic scenario in India is the emergence of organized retai... more An important aspect of the current economic scenario in India is the emergence of organized retail. The Indian Retail Industry is steadily inching towards becoming the next boom industry. In terms of business, it is the largest among all the industries, and provides employment to around 8 percent of the population.The Indian retail sector had an estimated size of $ 20 bn in 2007 and is estimated to grow to $ 107 bn by 2013, with an annual growth of 30 percent. There are 4-6 mn small and medium retail outlets in the unorganized category, and out of these around 99 percent of the retail outlets function in a space of 500 square feet, which are also termed as mom and pop stores.FDI upto 51 percent in single brand retail has been permitted and, global chains like Wal-Mart, Carrefour, etc. have geared up to enter the Indian market. However, it is a well-known fact that Indian retail market is predominated by the unorganised sector. But there is a very little understanding of the impact that the so-called organized retail sector will have on the unorganized retail sector in the long run, which is also one of the largest sources of India’s employment. This study limits at understanding the impact of malls on small shops, with special reference to Great India Place Mall and Atta Market, Noida, Uttar Pradesh.
This study understands the role of image in changing the preferences
of customers towards a parti... more This study understands the role of image in changing the preferences of customers towards a particular mall. Data for this study were collected from 750 respondents randomly selected from selected ten malls in NCR Delhi (India). All the findings indicate that there exists a unique combination of the desired shopping environment and product-price-promotion factors which enhances the image of the mall based on attitude towards retail prices, products, store layout and facilities through Likert-scale. While the average of both the factors as well as deviations found in the study was modest, the findings provided information in regards to the combination of store attributes and shopping orientations which results in changing the preferences of customers towards a particular mall. In light of existing literature, the implications of our findings for mall developers and managers are presented and the study’s limitations and future research directions have also been addressed.
Abstract:
With the changing lifestyles, incomes and Shopping Habits, there is a lot of scope for ... more Abstract: With the changing lifestyles, incomes and Shopping Habits, there is a lot of scope for organized retailing which is growing day by day. Shopping Malls are really helping these Retail giants by providing them the infrastructure required by them to grow fast. The present study is based on the Multiple Drivers of Growth & the issues being faced today by these shopping Malls when more are coming up but they are not able to find the right rentals nor the footfalls required. Therefore, before planning for a mall, Developers should Position their property according to Customer Profile. It is suggested that they should not act as realtor, because poor mall management and poor tenant mix have resulted in low mall traffic and low conversion rate (8-10 percent only). They must know their customers in the area well and try to have a tenant mix as per the target customers. Create USP for their Malls and have the right rentals for their shopkeepers because high rentals will lead to less profit for their shop owners. The Mall developer should create an ambience and maintain a hygienic and a clean environment for family members to shop and come again and again making their shop owners more profitable in future.
The case focuses on the debacle of Fiat in India after its recent joint venture pertaining to dea... more The case focuses on the debacle of Fiat in India after its recent joint venture pertaining to dealership and servicing ended. The future is unclear and is the topic for debate. The case will help students to understand the reasons for the failure of Fiat in India and to be able to connect the case with the marketing concepts, especially those pertaining to distribution channels.
Shopping malls have emerged as an entertainment destination where consumers visit not only for sh... more Shopping malls have emerged as an entertainment destination where consumers visit not only for shopping but also to combine it with entertainment. So, a developer has to understand the consumer perceptions and enhance the image of his mall to succeed in this business. For this he has to understand the trade area and provide the products and services as per their expectations of consumers visiting the mall. He must therefore position the mall to select the right tenant mix, promote the mall through regular events to enhance the footfalls and set up new standards and procedures in mall management. The developers, shoppers and retailers must therefore give an enthralling visit experience to consumer, so that he comes back again and again with a loyalty approach.
The test report by Uttar Pradesh Food Safety and Drug Administration blamed that MAGGI noodles (t... more The test report by Uttar Pradesh Food Safety and Drug Administration blamed that MAGGI noodles (the flagship brand of Nestle) contained lead and monosodium glutamate (MSG) higher than the permissible limits. This news spread like fire through social media. The company did not issue any definitive statement to address the concerns of regulators or consumers. Its sales receded from Rs 2000 Crore resulting in an estimated brand loss of Rs 1270 Crore. The company also had to incur a cost of Rs 320 Crore in recalling its product from all around the country. They claimed that their product is safe based on their tests and this has been confirmed by food regulators of seven countries including USA, UK, Singapore and Australia. It was later visualized that the way it was tested in India especially in most parts of the country had errors. So, who is guilty, the company authorities who could not visualize the surging tide against them or the testing authorities who tested the wrong way.
Purpose – The purpose of this paper is to analyze the shopping experience at retail centers in NC... more Purpose – The purpose of this paper is to analyze the shopping experience at retail centers in NCR Delhi. The paper also discusses the issues faced by the mushrooming of malls in Indian metropolitan cities, which has further made their survival difficult. Design/methodology/approach – A questionnaire based consumer survey was done on a sample size of 750 (both males and females above the age of 18) in the selected ten shopping malls (both new and old) selected based on convenience, quota and judgement sampling. Findings –The research advices the promoter to create a market with shopkeepers who can provide the customer the right merchandise as per their tastes and liking. They must also create an ambience there so that apart from shopping the customers can also enjoy with their family and children. They must not act as realtor, and position their property according to the customer profile of the trade area. They must emphasize more on better mall management and design a better tenant mix to cater the aspirations to the trade area and give better satisfaction and delight. These experiences then only be translated as a USPs for the malls and enhance their footfalls and business for their tenants. The rentals must be kept based on their footfalls. They must provide better facility and also create an ambience and also a clean environment which would be liked by their customers. This will enhance their loyalty and also motivate them and their family members, to come again and again. All these will make the retail center a powerful and successful brand.
Discusses current CRM-related topics such as collaboration using social networks, mobile CRM (m-C... more Discusses current CRM-related topics such as collaboration using social networks, mobile CRM (m-CRM), integration with ERP, etc. Supports text with numerous figures, tables, and exhibits to make presentation of concepts crisp and reader-friendly Includes variety of chapter-end exercises including objective type questions, concept review questions, critical thinking questions, and project assignments to test the understanding of the subject Provides chapter-end case studies to demonstrate challenges involved in CRM in real-life situations Key Features Customer Relationship Management (CRM) is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. It explains the concepts and application of CRM through numerous examples, exhibits, and cases. The book is divided into four parts comprising twelve chapters. Part I on CRM Concepts and Processes introduces the subject and establishes the importance of understanding and collaborating with customers. Part II on Analytical CRM discusses database management, data mining, and analysis. Part III on CRM Operations discusses the methods to design loyalty programs and role of marketing channels in CRM. The final part (IV) on CRM: Technology, Implementation and Applications includes discussions, technological developments of CRM, need for its implementation in the services sector and its assessment. Besides students, the book with its application-oriented approach would also be useful to CRM professionals.
The spread of shopping malls is a significant trend in the Indian retailing scene due to its inte... more The spread of shopping malls is a significant trend in the Indian retailing scene due to its international appeal. Malls inspire Fashion based shopping as distinct from the need based shopping inspired in Super markets and Discounts stores. In India this mall culture has grown with an incredible pace due to the rising incomes from continued economic growth, easy availability of credit cards and a demographic composition (as more than 80 percent of the population are aged under 45 and 50 percent less than 25) that favors spending in malls. This has resulted in the change of the spending habits of affluent households, as we find many families doing their monthly grocery shopping at malls and paying by cards. With these changed trends, the number of shopping malls is expected to increase at a CAGR of more than 18.9% from 2007 to 2015. It has been seen that the total retail mall stock is doubling every year, from a meager one million square feet in 2002 to 40 million square feet by end 2007.It has also been estimated that this has reached 300 million square feet by 2010. Malls throughout the country are also getting bigger as they are now being positioned as one-stop-shop for shopping, entertainment, leisure and eating out needs rather than a place only for shopping for fashion products. They are becoming image benchmarks for communities. It not only offers a great shopping experience but also a mine of business opportunities. This has resulted in developers undertaking competition in a better way and giving more importance to factors like parking, mall design and soft strategies like customer relationship to make these malls work. Because the number of department stores and mall store shoppers which enter a shopping mall correlate positively with the amount of time they spend at the mall. So, in these circumstances the mall developers can not only act as realtors. Their job does not end by selling the shops. Their job starts after the operation of the mall because they have to research the trade area and position their mall based on the trade area. They have to understand the expectations of consumers and provide them the best shopping experience with the best products and service.
With the increasing competition from high street retailers, developers are having a tough time ma... more With the increasing competition from high street retailers, developers are having a tough time managing their malls. They have understood now that building a mall is easy but running the mall is very difficult. They have to involve professionals in enhancing the quality of services through better mall management. Facilities have to be provided and strategies developed to enhance the footfalls and develop a loyalty factor, so that the consumers come back again giving more business to the shopkeepers as well as mall owners.
With the changing lifestyles, incomes and shopping habits, there is a lot of scope for or... more With the changing lifestyles, incomes and shopping habits, there is a lot of scope for organized retailing. Shopping malls are helping these retail giants by providing them the infrastructure required to grow fast. The present study is based on the multiple drivers of growth & the issues being faced today by these shopping malls as their occupancy rate is decreasing day by day and they are not able to find the right rentals due to reduction in the footfalls. So, the developers should position their property according to profile of customers present in the trade area. They must not act only as a realtor, because poor mall management have reduced the traffic of the mall and resulted in low conversion rate (8-10 % only). They must therefore research the area and then plan the tenant mix in their mall as per the target customers. Create unique selling propositions (USP) for their malls and have the right rentals for their shopkeepers because high rentals will lead to less profit for their shop owners. The mall developer should also create an ambience and maintain a hygienic and a clean environment for family members to shop and have a good experience at the mall. This will only lead for a better experience by the whole family and they will come again and again resulting in better footfalls and profits for their shop owners in future.
In India, out of the 12 million sq.ft of Indian shopping centre space planned for opening in 2012... more In India, out of the 12 million sq.ft of Indian shopping centre space planned for opening in 2012, only about 60 percent was expected to be complete (JLLS) because of the huge delay in mall projects in India's biggest cities. There is a stress even in the business model as it is getting a bit expensive. Real estate prices and construction costs are rising, but the retail business is not growing enough to absorb these costs. Retail rents are down by 30 to 40 percent as compared to the peak of 2008 (CRISIL). Shopping malls, therefore, cannot mushroom without analyzing the basics like the catchment area, the spending power of the demography, and its business potential. The malls have to be situated in places where there is scope for shopping. Innovation is ,therefore, necessary and the retailers must be encouraged to enhance their diversity of services, and food and entertainment options must be encouraged rather than enhancing the size of the mall/retailer engagement. Better mall management must create ambience and a hygienic and a clean environment must be created for family members to enhance the loyalty of the consumers. The present study is based on the multiple drivers of growth and the issues being faced today by these shopping malls when more are coming up, but they are not able to find the right rentals, nor the required footfalls. A total marketing effort has to be made by these upcoming mall developers to make their ventures a success.
This study understands the role of image in changing the preferences
of customers towards a parti... more This study understands the role of image in changing the preferences of customers towards a particular mall. Data for this study were collected from 750 respondents randomly selected from selected ten malls in NCR Delhi (India). All the findings indicate that there exists a unique combination of the desired shopping environment and product-price-promotion factors which enhances the image of the mall based on attitude towards retail prices, products, store layout and facilities through Likert-scale. While the average of both the factors as well as deviations found in the study was modest, the findings provided information in regards to the combination of store attributes and shopping orientations which results in changing the preferences of customers towards a particular mall. In light of existing literature, the implications of our findings for mall developers and managers are presented and the study’s limitations and future research directions have also been addressed.
An important aspect of the current economic scenario in India is the emergence of organized retai... more An important aspect of the current economic scenario in India is the emergence of organized retail. The Indian Retail Industry is steadily inching towards becoming the next boom industry. In terms of business, it is the largest among all the industries, and provides employment to around 8 percent of the population.The Indian retail sector had an estimated size of $ 20 bn in 2007 and is estimated to grow to $ 107 bn by 2013, with an annual growth of 30 percent. There are 4-6 mn small and medium retail outlets in the unorganized category, and out of these around 99 percent of the retail outlets function in a space of 500 square feet, which are also termed as mom and pop stores.FDI upto 51 percent in single brand retail has been permitted and, global chains like Wal-Mart, Carrefour, etc. have geared up to enter the Indian market. However, it is a well-known fact that Indian retail market is predominated by the unorganised sector. But there is a very little understanding of the impact that the so-called organized retail sector will have on the unorganized retail sector in the long run, which is also one of the largest sources of India’s employment. This study limits at understanding the impact of malls on small shops, with special reference to Great India Place Mall and Atta Market, Noida, Uttar Pradesh.
This study understands the role of image in changing the preferences
of customers towards a parti... more This study understands the role of image in changing the preferences of customers towards a particular mall. Data for this study were collected from 750 respondents randomly selected from selected ten malls in NCR Delhi (India). All the findings indicate that there exists a unique combination of the desired shopping environment and product-price-promotion factors which enhances the image of the mall based on attitude towards retail prices, products, store layout and facilities through Likert-scale. While the average of both the factors as well as deviations found in the study was modest, the findings provided information in regards to the combination of store attributes and shopping orientations which results in changing the preferences of customers towards a particular mall. In light of existing literature, the implications of our findings for mall developers and managers are presented and the study’s limitations and future research directions have also been addressed.
Abstract:
With the changing lifestyles, incomes and Shopping Habits, there is a lot of scope for ... more Abstract: With the changing lifestyles, incomes and Shopping Habits, there is a lot of scope for organized retailing which is growing day by day. Shopping Malls are really helping these Retail giants by providing them the infrastructure required by them to grow fast. The present study is based on the Multiple Drivers of Growth & the issues being faced today by these shopping Malls when more are coming up but they are not able to find the right rentals nor the footfalls required. Therefore, before planning for a mall, Developers should Position their property according to Customer Profile. It is suggested that they should not act as realtor, because poor mall management and poor tenant mix have resulted in low mall traffic and low conversion rate (8-10 percent only). They must know their customers in the area well and try to have a tenant mix as per the target customers. Create USP for their Malls and have the right rentals for their shopkeepers because high rentals will lead to less profit for their shop owners. The Mall developer should create an ambience and maintain a hygienic and a clean environment for family members to shop and come again and again making their shop owners more profitable in future.
The case focuses on the debacle of Fiat in India after its recent joint venture pertaining to dea... more The case focuses on the debacle of Fiat in India after its recent joint venture pertaining to dealership and servicing ended. The future is unclear and is the topic for debate. The case will help students to understand the reasons for the failure of Fiat in India and to be able to connect the case with the marketing concepts, especially those pertaining to distribution channels.
Shopping malls have emerged as an entertainment destination where consumers visit not only for sh... more Shopping malls have emerged as an entertainment destination where consumers visit not only for shopping but also to combine it with entertainment. So, a developer has to understand the consumer perceptions and enhance the image of his mall to succeed in this business. For this he has to understand the trade area and provide the products and services as per their expectations of consumers visiting the mall. He must therefore position the mall to select the right tenant mix, promote the mall through regular events to enhance the footfalls and set up new standards and procedures in mall management. The developers, shoppers and retailers must therefore give an enthralling visit experience to consumer, so that he comes back again and again with a loyalty approach.
The test report by Uttar Pradesh Food Safety and Drug Administration blamed that MAGGI noodles (t... more The test report by Uttar Pradesh Food Safety and Drug Administration blamed that MAGGI noodles (the flagship brand of Nestle) contained lead and monosodium glutamate (MSG) higher than the permissible limits. This news spread like fire through social media. The company did not issue any definitive statement to address the concerns of regulators or consumers. Its sales receded from Rs 2000 Crore resulting in an estimated brand loss of Rs 1270 Crore. The company also had to incur a cost of Rs 320 Crore in recalling its product from all around the country. They claimed that their product is safe based on their tests and this has been confirmed by food regulators of seven countries including USA, UK, Singapore and Australia. It was later visualized that the way it was tested in India especially in most parts of the country had errors. So, who is guilty, the company authorities who could not visualize the surging tide against them or the testing authorities who tested the wrong way.
Purpose – The purpose of this paper is to analyze the shopping experience at retail centers in NC... more Purpose – The purpose of this paper is to analyze the shopping experience at retail centers in NCR Delhi. The paper also discusses the issues faced by the mushrooming of malls in Indian metropolitan cities, which has further made their survival difficult. Design/methodology/approach – A questionnaire based consumer survey was done on a sample size of 750 (both males and females above the age of 18) in the selected ten shopping malls (both new and old) selected based on convenience, quota and judgement sampling. Findings –The research advices the promoter to create a market with shopkeepers who can provide the customer the right merchandise as per their tastes and liking. They must also create an ambience there so that apart from shopping the customers can also enjoy with their family and children. They must not act as realtor, and position their property according to the customer profile of the trade area. They must emphasize more on better mall management and design a better tenant mix to cater the aspirations to the trade area and give better satisfaction and delight. These experiences then only be translated as a USPs for the malls and enhance their footfalls and business for their tenants. The rentals must be kept based on their footfalls. They must provide better facility and also create an ambience and also a clean environment which would be liked by their customers. This will enhance their loyalty and also motivate them and their family members, to come again and again. All these will make the retail center a powerful and successful brand.
Discusses current CRM-related topics such as collaboration using social networks, mobile CRM (m-C... more Discusses current CRM-related topics such as collaboration using social networks, mobile CRM (m-CRM), integration with ERP, etc. Supports text with numerous figures, tables, and exhibits to make presentation of concepts crisp and reader-friendly Includes variety of chapter-end exercises including objective type questions, concept review questions, critical thinking questions, and project assignments to test the understanding of the subject Provides chapter-end case studies to demonstrate challenges involved in CRM in real-life situations Key Features Customer Relationship Management (CRM) is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. It explains the concepts and application of CRM through numerous examples, exhibits, and cases. The book is divided into four parts comprising twelve chapters. Part I on CRM Concepts and Processes introduces the subject and establishes the importance of understanding and collaborating with customers. Part II on Analytical CRM discusses database management, data mining, and analysis. Part III on CRM Operations discusses the methods to design loyalty programs and role of marketing channels in CRM. The final part (IV) on CRM: Technology, Implementation and Applications includes discussions, technological developments of CRM, need for its implementation in the services sector and its assessment. Besides students, the book with its application-oriented approach would also be useful to CRM professionals.
Uploads
Papers by Dr N H MULLICK
of customers towards a particular mall. Data for this study were collected from 750 respondents randomly selected from selected ten malls in NCR Delhi (India). All the findings indicate that there exists a unique combination of the desired shopping environment and product-price-promotion factors which enhances the image of the mall based on attitude towards retail prices, products, store layout and facilities through Likert-scale. While the average of both the factors as well as deviations found in the study was modest, the findings provided information in regards to the combination of store attributes and
shopping orientations which results in changing the preferences of customers towards a particular mall. In light of existing literature, the implications of our findings for mall developers and managers are presented and the study’s limitations and future research directions have also been addressed.
next boom industry. In terms of business, it is the largest among all the industries, and provides employment to around 8 percent of the population.The Indian retail sector had an estimated size of $ 20 bn in 2007 and is estimated to grow to $ 107 bn by 2013, with an annual growth of 30 percent. There are 4-6 mn small and medium retail outlets in the unorganized category, and out of these around 99 percent of the retail outlets function in a space of 500 square feet, which are
also termed as mom and pop stores.FDI upto 51 percent in single brand retail has been permitted and, global chains like Wal-Mart, Carrefour, etc. have geared up to enter the Indian market. However, it is a well-known fact that Indian retail market is
predominated by the unorganised sector. But there is a very little understanding of the impact that the so-called organized retail sector will have on the unorganized retail sector in the long run, which is also one of the largest sources of India’s employment. This study limits at understanding the impact of malls on small shops, with special reference to Great India Place Mall and Atta Market, Noida, Uttar Pradesh.
of customers towards a particular mall. Data for this study were collected from
750 respondents randomly selected from selected ten malls in NCR Delhi
(India). All the findings indicate that there exists a unique combination of the
desired shopping environment and product-price-promotion factors which
enhances the image of the mall based on attitude towards retail prices, products,
store layout and facilities through Likert-scale. While the average of both the
factors as well as deviations found in the study was modest, the findings
provided information in regards to the combination of store attributes and
shopping orientations which results in changing the preferences of customers
towards a particular mall. In light of existing literature, the implications of our
findings for mall developers and managers are presented and the study’s
limitations and future research directions have also been addressed.
With the changing lifestyles, incomes and Shopping Habits, there is a lot of scope for organized retailing which is growing day by day. Shopping Malls are really helping these Retail giants by providing them the infrastructure required by them to grow fast. The present study is based on the Multiple Drivers of Growth & the issues being faced today by these shopping Malls when more are coming up but they are not able to find the right rentals nor the footfalls required.
Therefore, before planning for a mall, Developers should Position their property according to Customer Profile. It is suggested that they should not act as realtor, because poor mall management and poor tenant mix have resulted in low mall traffic and low conversion rate (8-10 percent only). They must know their customers in the area well and try to have a tenant mix as per the target customers. Create USP for their Malls and have the right rentals for their
shopkeepers because high rentals will lead to less profit for their shop owners. The Mall developer should create an ambience and maintain a hygienic and a clean environment for family members to shop and come again and again making their shop owners more profitable in future.
Conference Presentations by Dr N H MULLICK
Books by Dr N H MULLICK
of customers towards a particular mall. Data for this study were collected from 750 respondents randomly selected from selected ten malls in NCR Delhi (India). All the findings indicate that there exists a unique combination of the desired shopping environment and product-price-promotion factors which enhances the image of the mall based on attitude towards retail prices, products, store layout and facilities through Likert-scale. While the average of both the factors as well as deviations found in the study was modest, the findings provided information in regards to the combination of store attributes and
shopping orientations which results in changing the preferences of customers towards a particular mall. In light of existing literature, the implications of our findings for mall developers and managers are presented and the study’s limitations and future research directions have also been addressed.
next boom industry. In terms of business, it is the largest among all the industries, and provides employment to around 8 percent of the population.The Indian retail sector had an estimated size of $ 20 bn in 2007 and is estimated to grow to $ 107 bn by 2013, with an annual growth of 30 percent. There are 4-6 mn small and medium retail outlets in the unorganized category, and out of these around 99 percent of the retail outlets function in a space of 500 square feet, which are
also termed as mom and pop stores.FDI upto 51 percent in single brand retail has been permitted and, global chains like Wal-Mart, Carrefour, etc. have geared up to enter the Indian market. However, it is a well-known fact that Indian retail market is
predominated by the unorganised sector. But there is a very little understanding of the impact that the so-called organized retail sector will have on the unorganized retail sector in the long run, which is also one of the largest sources of India’s employment. This study limits at understanding the impact of malls on small shops, with special reference to Great India Place Mall and Atta Market, Noida, Uttar Pradesh.
of customers towards a particular mall. Data for this study were collected from
750 respondents randomly selected from selected ten malls in NCR Delhi
(India). All the findings indicate that there exists a unique combination of the
desired shopping environment and product-price-promotion factors which
enhances the image of the mall based on attitude towards retail prices, products,
store layout and facilities through Likert-scale. While the average of both the
factors as well as deviations found in the study was modest, the findings
provided information in regards to the combination of store attributes and
shopping orientations which results in changing the preferences of customers
towards a particular mall. In light of existing literature, the implications of our
findings for mall developers and managers are presented and the study’s
limitations and future research directions have also been addressed.
With the changing lifestyles, incomes and Shopping Habits, there is a lot of scope for organized retailing which is growing day by day. Shopping Malls are really helping these Retail giants by providing them the infrastructure required by them to grow fast. The present study is based on the Multiple Drivers of Growth & the issues being faced today by these shopping Malls when more are coming up but they are not able to find the right rentals nor the footfalls required.
Therefore, before planning for a mall, Developers should Position their property according to Customer Profile. It is suggested that they should not act as realtor, because poor mall management and poor tenant mix have resulted in low mall traffic and low conversion rate (8-10 percent only). They must know their customers in the area well and try to have a tenant mix as per the target customers. Create USP for their Malls and have the right rentals for their
shopkeepers because high rentals will lead to less profit for their shop owners. The Mall developer should create an ambience and maintain a hygienic and a clean environment for family members to shop and come again and again making their shop owners more profitable in future.