Green marketing is a phenomenon which has developed particular important in the modern market. Th... more Green marketing is a phenomenon which has developed particular important in the modern market. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques have been explained as a direct result of movement in the minds of the consumer market. As a result of this, businesses have increased their rate of targeting consumers who are concerned about the environment. These same consumers through their concern are interested in integrating environmental issues into their purchasing decisions through their incorporation into the process and content of the marketing strategy for whatever product may be required. This paper discusses how businesses have increased their rate of targeting green c...
This study identifies the determinants of commuter’s perception and shift behaviour towards new-a... more This study identifies the determinants of commuter’s perception and shift behaviour towards new-age transport services. Convenience is an essential determinant in influencing consumer preferences. Multiple factors such as accessibility, convenience, cost of transport, number of transfers during the journey and waiting time are a few salient variables that influence the commuter’s shift to a new transport mode. Responses from ongoing commuters were collected by using a structured questionnaire from the users and non-users of the metro. The collected data were analysed. The study reveals that categorical variables such as age, gender and occupation have some degree of influence in commuters’ shift behaviour towards new-age transport services. The study will provide insights to formulate a future strategy to improve the acceptance of new-age transportation.
The objective of this article is to assess the impact of advertising intensity of a firm on its m... more The objective of this article is to assess the impact of advertising intensity of a firm on its market risk or beta in the Indian consumer goods sector. Our sample companies are part of four sectoral indices of Bombay Stock Exchange, namely, fast-moving consumer goods (FMCG), consumer durable, auto and telecom indices. Pooled regression analysis is deployed to assess the impact of advertising intensity on market risk. The results reveal that advertising intensity is a significant determinant of market risk, and that beta or market risk of a firm varies inversely with its advertising intensity with reference to the Indian consumer goods sector.
Liberalization of the financial services sector has led to insurance companies functioning increa... more Liberalization of the financial services sector has led to insurance companies functioning increasingly under competitive pressures; so companies are consequently directing their strategies towards increasing customer satisfaction and loyalty through improved service quality. The present study strives to develop a valid and reliable instrument to measure customer perceived service quality in life-insurance sector. The resulting validated instrument comprised of six dimensions: assurance, personalized financial planning, competence, corporate image, tangibles and technology. Further the results of analytical hierarchy process highlighted the priority areas of service instrument with assurance is the best predictor, followed by competence and personalized financial planning. The gap scores show that there is ample room for improvement in all the aspects related to service quality. These results would help the service managers to efficiently allocate attention and resources among these...
International Journal of E-Business Research, 2011
Mobile advertising is a powerful tool for direct and interactive marketing. However effective mar... more Mobile advertising is a powerful tool for direct and interactive marketing. However effective marketing requires examining consumers’ psyche. This study proposes a hierarchical utility package (in the consumers’ perception) with reference to mobile advertising, thus enhancing its acceptance. Confirmatory factor analysis revealed four consolidated utility dimensions (with reference to mobile advertising). Binary logistic regression was used to create a hierarchical utility package with respondents giving the highest priority to Customization rather than Location based messaging, followed by Incentives and Session based messages. By incorporating the utility package in the mobile advertising format, mobile advertisers can ensure greater acceptance and develop competitive advantage.
Green marketing is a phenomenon which has developed particular important in the modern market. Th... more Green marketing is a phenomenon which has developed particular important in the modern market. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques have been explained as a direct result of movement in the minds of the consumer market. As a result of this, businesses have increased their rate of targeting consumers who are concerned about the environment. These same consumers through their concern are interested in integrating environmental issues into their purchasing decisions through their incorporation into the process and content of the marketing strategy for whatever product may be required. This paper discusses how businesses have increased their rate of targeting green c...
This study identifies the determinants of commuter’s perception and shift behaviour towards new-a... more This study identifies the determinants of commuter’s perception and shift behaviour towards new-age transport services. Convenience is an essential determinant in influencing consumer preferences. Multiple factors such as accessibility, convenience, cost of transport, number of transfers during the journey and waiting time are a few salient variables that influence the commuter’s shift to a new transport mode. Responses from ongoing commuters were collected by using a structured questionnaire from the users and non-users of the metro. The collected data were analysed. The study reveals that categorical variables such as age, gender and occupation have some degree of influence in commuters’ shift behaviour towards new-age transport services. The study will provide insights to formulate a future strategy to improve the acceptance of new-age transportation.
The objective of this article is to assess the impact of advertising intensity of a firm on its m... more The objective of this article is to assess the impact of advertising intensity of a firm on its market risk or beta in the Indian consumer goods sector. Our sample companies are part of four sectoral indices of Bombay Stock Exchange, namely, fast-moving consumer goods (FMCG), consumer durable, auto and telecom indices. Pooled regression analysis is deployed to assess the impact of advertising intensity on market risk. The results reveal that advertising intensity is a significant determinant of market risk, and that beta or market risk of a firm varies inversely with its advertising intensity with reference to the Indian consumer goods sector.
Liberalization of the financial services sector has led to insurance companies functioning increa... more Liberalization of the financial services sector has led to insurance companies functioning increasingly under competitive pressures; so companies are consequently directing their strategies towards increasing customer satisfaction and loyalty through improved service quality. The present study strives to develop a valid and reliable instrument to measure customer perceived service quality in life-insurance sector. The resulting validated instrument comprised of six dimensions: assurance, personalized financial planning, competence, corporate image, tangibles and technology. Further the results of analytical hierarchy process highlighted the priority areas of service instrument with assurance is the best predictor, followed by competence and personalized financial planning. The gap scores show that there is ample room for improvement in all the aspects related to service quality. These results would help the service managers to efficiently allocate attention and resources among these...
International Journal of E-Business Research, 2011
Mobile advertising is a powerful tool for direct and interactive marketing. However effective mar... more Mobile advertising is a powerful tool for direct and interactive marketing. However effective marketing requires examining consumers’ psyche. This study proposes a hierarchical utility package (in the consumers’ perception) with reference to mobile advertising, thus enhancing its acceptance. Confirmatory factor analysis revealed four consolidated utility dimensions (with reference to mobile advertising). Binary logistic regression was used to create a hierarchical utility package with respondents giving the highest priority to Customization rather than Location based messaging, followed by Incentives and Session based messages. By incorporating the utility package in the mobile advertising format, mobile advertisers can ensure greater acceptance and develop competitive advantage.
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