Ghaith Madadha

The facts: There is an entire generation of paying customers who are "done" with social media and "need a break". - Is this concerning? - Are we getting the basics wrong in terms of brand purpose and value creation? - Has the time come to pivot? - Is it time to take "authenticity" and "community" from the drawing board to the field? - What will it take to plug Gen Z back in? - Has the time come for Heads of Brand and Marketing to be more agile, flexible, and move at the speed of culture? Thank you, Mary S., business lead at MSL Group Middle East ; Mohammad El Tayech, strategic planner at TBWA\Raad; and Laura Gleadhill, general manager at Keyade Middle East, part of GroupM MENA for sharing your candid thoughts. Cue brands and marketers: This story has been a hot minute in the making ... and it's definitely worth 3-minute read! So, if you haven't had your morning dose of reading over a coffee / herbal tea / glass of water yet, now would be as good a time as any. To the rest of you who shared your off-the-record comments, you know who you are, and I remain grateful for your contributions to the industry-uplifting chatter. If you have an opinion on where the industry ought to go and what it needs to do, and would like to be heard, I’d love to hear from you. You know where to reach me: anup.oommen@motivate.ae.

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𝗖. 𝗦. 𝗟𝗲𝘄𝗶𝘀 𝘄𝗿𝗼𝘁𝗲 30+ #𝗯𝗼𝗼𝗸𝘀. (In 1959, he revealed how to write a good one.) This British writer, best known for his works of fiction, Such as The Chronicles of Narnia series, 𝗦𝗵𝗮𝗿𝗲𝗱 𝘁𝗵𝗲𝘀𝗲 5 𝗸𝗲𝘆 𝗿𝘂𝗹𝗲𝘀 𝗳𝗼𝗿 𝗯𝗲𝘁𝘁𝗲𝗿 𝘄𝗿𝗶𝘁𝗶𝗻𝗴: 1. Turn off the radio (and obviously, your phone, - - 𝗥𝗲𝗺𝗼𝘃𝗲 𝗱𝗶𝘀𝘁𝗮𝗰𝘁𝗶𝗼𝗻𝘀). 2. Write with the ear, not the eye. If a sentence does not sound good, 𝗿𝗲𝘄𝗿𝗶𝘁𝗲 it. 3. Write what interests you. 4. If you abandon a project, don’t throw away your work. It might be useful later. 5. Know the 𝗺𝗲𝗮𝗻𝗶𝗻𝗴 of every word you use. These are simple yet #effective rules for writing better. Bonus Lesson: 𝗔𝗶𝗺 𝗳𝗼𝗿 𝗰𝗹𝗮𝗿𝗶𝘁𝘆. 𝗥𝗲𝗮𝗱𝗲𝗿𝘀 𝗰𝗮𝗻’𝘁 𝗿𝗲𝗮𝗱 𝘆𝗼𝘂𝗿 𝗺𝗶𝗻𝗱. P.S- Which one resonates with you the most? and why? ------------------------------------------- Day 23/30 #LinkedinWriter #PersonalBranding #Books

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From the new book #exitingegypt.

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