Digital transformation is more than just a buzzword—it’s the foundation for driving growth and staying competitive in today’s rapidly evolving landscape. At Docusign, we’ve been exploring what this means for businesses across Europe, and the insights are clear: the UK and Ireland are stepping up to the challenge.
Our recent Digital Maturity Report 2024 highlights some interesting trends. The UK and Ireland are leading the way in cybersecurity, with 40% of businesses planning to boost their investments over the next year. This focus on security isn’t just about protection; it’s about creating a foundation that allows innovation to thrive. When teams feel secure, they’re more likely to experiment with new technologies, driving the kind of progress that keeps businesses competitive.
However, there’s still a gap between recognising the potential of AI and actually capitalising on it. Despite 52% of companies feeling prepared to embrace AI, only 32% are planning to increase their investment. This hesitation is understandable—security and data privacy concerns are top of mind—but it also signals a missed opportunity. Overall, 66% of employers believe there's a skills gap in their organisation, yet only 41% of businesses say they are empowering current staff to upskill in an attempt to combat this.
For leaders in the UK and Ireland, this is a call to action. We need to ensure that our teams have the resources and confidence to explore new technologies, while also addressing the very real concerns that come with them.
The journey to digital maturity is ongoing, and it requires us to lead with confidence, embrace change, and empower our teams. Explore the detailed findings and guidance in our Digital Maturity Report 2024 ➡ https://lnkd.in/emXsmhqz
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