International Journal of Recent Technology and Engineering, 2019
India is a growing market for Fintech with a population of nearly 1.3 billion. A huge percentage ... more India is a growing market for Fintech with a population of nearly 1.3 billion. A huge percentage of unbanked and under banked population is making India an exhilarating global space for financial technologies. Fintech is regarded as a game changer and disruptive innovation which is capable of shaking up the traditional financial markets. Fintech has been growing rapidly in India in the last five years and is expected to grow further in the nearest future. At this outset the article focuses on the basic types of financial technologies and their functions and also discusses the opportunities and challenges it has in the Indian business environment
International Journal of Pharmaceutical Research, 2019
Literacy is different from illiteracy; where both are quite different from clinical literacy that... more Literacy is different from illiteracy; where both are quite different from clinical literacy that is what the research would like to focus with the help of the present study. Clinical literacy is the state of a literacy, where one can understand or have knowledge on their disease or any others' diseases/disorders and their control. Clinical literacy management is to create awareness among people on patients diseases/disorders and treatment. The present study conducted on patients of urban and rural area hospitals on the basis of literacy levels. Knowledge on clinical terminology, Must haves'on clinical literacyare tested. The researcher constructed a scale based on knowledge, clinical understandingand their association with medical and para-medical staff on clinical literacy.
This paper has majorly discussed the problems faced by Self Help Groups products while marketing.... more This paper has majorly discussed the problems faced by Self Help Groups products while marketing. Women are having 50% in a population of India; their empowerment is one of the causes for the development of the Indian economy for this purpose government of India providing a lot of benefits and facilities to women with different schemes for women empowerment. The majority of women living in rural areas and those are played a vibrant role in Rural Economy. For this reason, the government of India started special programs for the empowerment of women with different schemes such as Training of Rural Youth for Self-employment, Integrated Rural Development Program (IRDP) and Development of Women and Children in Rural Areas (DWCRA). Self Help Groups also promoted by the government for the empowerment of women. In this SHGs women are voluntarily associated with empower in economically. For this reason, they will start the business transactions. These associations played a key role in the economic development of Telangana state. While running business transactions by Self Help Groups, are facing a lot of problems those are getting the less financial assistance from bank, repayment of the loan, Lack of raw materials, machines and equipment, to find the marketing perspective, poor product packaging, lack of continuity of product, labour and Marketing their products, lack of consciousness, etc. This study analyzes the marketing problems of the self-help group’s products in the Warangal district. Keywords: Economic development, Marketing Problems, Self Help Groups.
The research paper mainly focus on exploring the online content and online interaction impact on ... more The research paper mainly focus on exploring the online content and online interaction impact on purchase intention and brand loyalty of generation Z consumers. The main information sources are gathered from buyers, and their preference towards online shopping are examined. Secondary data regarding generation Z consumers is gathered and primary data is collected from 1120 participants through a structured questionnaire. The study finds that generation Z consumers have a strong tendency to shop online. Online advertisements have an impact on purchase intention and brand loyalty of generation Z consumers.
International Journal of Recent Technology and Engineering (IJRTE), 2019
Abstract: India is a growing market for Fintech with a population of nearly 1.3 billion. A huge p... more Abstract: India is a growing market for Fintech with a population of nearly 1.3 billion. A huge percentage of unbanked and under banked population is making India an exhilarating global space for financial technologies. Fintech is regarded as a game changer and disruptive innovation which is capable of shaking up the traditional financial markets. Fintech has been growing rapidly in India in the last five years and is expected to grow further in the nearest future. At this outset the article focuses on the basic types of financial technologies and their functions and also discusses the opportunities and challenges it has in the Indian business environment. Keywords: Financial innovation, Customer experience, Payments, Security
Literacy is different from illiteracy; where both are quite different from clinical literacy that... more Literacy is different from illiteracy; where both are quite different from clinical literacy that is what the research would like to focus with the help of the present study. Clinical literacy is the state of a literacy, where one can understand or have knowledge on their disease or any others' diseases/disorders and their control. Clinical literacy management is to create awareness among people on patients diseases/disorders and treatment. The present study conducted on patients of urban and rural area hospitals on the basis of literacy levels. Knowledge on clinical terminology, Must haves'on clinical literacyare tested. The researcher constructed a scale based on knowledge, clinical understandingand their association with medical and para-medical staff on clinical literacy.
In India, health promotion is very relevant. Many factors like, food consumption patterns, demogr... more In India, health promotion is very relevant. Many factors like, food consumption patterns, demographic, socioeconomic conditions, cultural and political changes determine health and social well being in the country. Public health care problems are due to rapid urbanisation, unhealthy dietary patterns, and unprecedented rise of communicable and non-communicable chronic diseases, globalisation, financial instability, natural disasters etc. The paper presents various strategies of pharmaceutical companies to promote medicines for a better public health care and disease management systems.
The paper examines the world's largest democratic country India's Prime Minister Modi's time in p... more The paper examines the world's largest democratic country India's Prime Minister Modi's time in power. It focuses on the implications of the policy changes to the housing and real estate industry, looking at key initiatives taken by the government. The industry was buoyant that the new government would progress reforms that not only benefit the economy but also change the real estate industry's fortunes, which had suffered owing to slow policy reform, high leverage, an inventory overhang and limited institutional funding. The article covers the effects of demonetisation drive on the housing and real estate sector as payment of cash pays a huge role in resale property and land property market, the segment faces a direct impact of demonetization.
India with a growth rate of 7% is one of the fastest growing economies in the world. A lot of fac... more India with a growth rate of 7% is one of the fastest growing economies in the world. A lot of factors are responsible for this growth. Entrepreneurship is one key factor for India's development. It is important to focus on promoting local recourses within the country to emerge and grow as a top consumer market. The paper examines the entrepreneurship system gaining ground in India. The importance of start up eco system for entrepreneurship development and organisations promoting start up's are also discussed.
The research paper focuses the benefits of product marketing techniques in Pharmaceutical Industr... more The research paper focuses the benefits of product marketing techniques in Pharmaceutical Industry with reference to anti-ulcer drugs. This is an industry where a number of characteristics suggest the product matters. This study comes up with pharmaceutical firms and their difficulty in bringing new drugs to market, with many challenges. Secondly, the Indian pharmaceutical industry is largely diversified into various spheres of activities from research and development to their marketing aspects. Thirdly, for firms it is necessary to establish and sustain a strong market presence by formulating best of product marketing strategies. Finally, this research establishes the attributes of a product which a customer is looking for.
In pharmaceutical industry, a product should help in curing a disease or atleast in improving the... more In pharmaceutical industry, a product should help in curing a disease or atleast in improving the condition of the patient. Selling is carried by the company's own sales team due to highly technical and specialized nature of job, whereas the distributor is responsible only for the logistics part. In the present competitive scenario, preparing the pharmaceutical industry in pharmaceutical sales, marketing and management is important. The paper deals about the aspects that pharmaceutical firms need to excel in order to be global leaders. It includes pharmaceutical industry overview and pharmaceutical product management. It is further concluded that once we have efficient management capabilities, we can clearly see a difference in satisfying need.
The paper focuses on different marketing techniques in Pharmaceutical Industry with reference to ... more The paper focuses on different marketing techniques in Pharmaceutical Industry with reference to anti-ulcer drugs. This is an industry where a number of characteristics like, efficacy, quality and safety matters while delivering a product (i.e. the drug). This study comes up with drug development and the various aspects of bringing the product to the market. Secondly, it deals with determining the relationship between type of anti-ulcer drug prescribed and various product related factors. Thirdly, it focuses on strategies required for establishing strong presence in the therapeutic category. Methods and Materials: Testing of hypothesis is conducted among the type of anti-ulcer drug prescribed and elements of the marketing mix. Result: The important elements in prescribing anti-ulcer drugs to patients are determined.
International Journal of Recent Technology and Engineering, 2019
India is a growing market for Fintech with a population of nearly 1.3 billion. A huge percentage ... more India is a growing market for Fintech with a population of nearly 1.3 billion. A huge percentage of unbanked and under banked population is making India an exhilarating global space for financial technologies. Fintech is regarded as a game changer and disruptive innovation which is capable of shaking up the traditional financial markets. Fintech has been growing rapidly in India in the last five years and is expected to grow further in the nearest future. At this outset the article focuses on the basic types of financial technologies and their functions and also discusses the opportunities and challenges it has in the Indian business environment
International Journal of Pharmaceutical Research, 2019
Literacy is different from illiteracy; where both are quite different from clinical literacy that... more Literacy is different from illiteracy; where both are quite different from clinical literacy that is what the research would like to focus with the help of the present study. Clinical literacy is the state of a literacy, where one can understand or have knowledge on their disease or any others' diseases/disorders and their control. Clinical literacy management is to create awareness among people on patients diseases/disorders and treatment. The present study conducted on patients of urban and rural area hospitals on the basis of literacy levels. Knowledge on clinical terminology, Must haves'on clinical literacyare tested. The researcher constructed a scale based on knowledge, clinical understandingand their association with medical and para-medical staff on clinical literacy.
This paper has majorly discussed the problems faced by Self Help Groups products while marketing.... more This paper has majorly discussed the problems faced by Self Help Groups products while marketing. Women are having 50% in a population of India; their empowerment is one of the causes for the development of the Indian economy for this purpose government of India providing a lot of benefits and facilities to women with different schemes for women empowerment. The majority of women living in rural areas and those are played a vibrant role in Rural Economy. For this reason, the government of India started special programs for the empowerment of women with different schemes such as Training of Rural Youth for Self-employment, Integrated Rural Development Program (IRDP) and Development of Women and Children in Rural Areas (DWCRA). Self Help Groups also promoted by the government for the empowerment of women. In this SHGs women are voluntarily associated with empower in economically. For this reason, they will start the business transactions. These associations played a key role in the economic development of Telangana state. While running business transactions by Self Help Groups, are facing a lot of problems those are getting the less financial assistance from bank, repayment of the loan, Lack of raw materials, machines and equipment, to find the marketing perspective, poor product packaging, lack of continuity of product, labour and Marketing their products, lack of consciousness, etc. This study analyzes the marketing problems of the self-help group’s products in the Warangal district. Keywords: Economic development, Marketing Problems, Self Help Groups.
The research paper mainly focus on exploring the online content and online interaction impact on ... more The research paper mainly focus on exploring the online content and online interaction impact on purchase intention and brand loyalty of generation Z consumers. The main information sources are gathered from buyers, and their preference towards online shopping are examined. Secondary data regarding generation Z consumers is gathered and primary data is collected from 1120 participants through a structured questionnaire. The study finds that generation Z consumers have a strong tendency to shop online. Online advertisements have an impact on purchase intention and brand loyalty of generation Z consumers.
International Journal of Recent Technology and Engineering (IJRTE), 2019
Abstract: India is a growing market for Fintech with a population of nearly 1.3 billion. A huge p... more Abstract: India is a growing market for Fintech with a population of nearly 1.3 billion. A huge percentage of unbanked and under banked population is making India an exhilarating global space for financial technologies. Fintech is regarded as a game changer and disruptive innovation which is capable of shaking up the traditional financial markets. Fintech has been growing rapidly in India in the last five years and is expected to grow further in the nearest future. At this outset the article focuses on the basic types of financial technologies and their functions and also discusses the opportunities and challenges it has in the Indian business environment. Keywords: Financial innovation, Customer experience, Payments, Security
Literacy is different from illiteracy; where both are quite different from clinical literacy that... more Literacy is different from illiteracy; where both are quite different from clinical literacy that is what the research would like to focus with the help of the present study. Clinical literacy is the state of a literacy, where one can understand or have knowledge on their disease or any others' diseases/disorders and their control. Clinical literacy management is to create awareness among people on patients diseases/disorders and treatment. The present study conducted on patients of urban and rural area hospitals on the basis of literacy levels. Knowledge on clinical terminology, Must haves'on clinical literacyare tested. The researcher constructed a scale based on knowledge, clinical understandingand their association with medical and para-medical staff on clinical literacy.
In India, health promotion is very relevant. Many factors like, food consumption patterns, demogr... more In India, health promotion is very relevant. Many factors like, food consumption patterns, demographic, socioeconomic conditions, cultural and political changes determine health and social well being in the country. Public health care problems are due to rapid urbanisation, unhealthy dietary patterns, and unprecedented rise of communicable and non-communicable chronic diseases, globalisation, financial instability, natural disasters etc. The paper presents various strategies of pharmaceutical companies to promote medicines for a better public health care and disease management systems.
The paper examines the world's largest democratic country India's Prime Minister Modi's time in p... more The paper examines the world's largest democratic country India's Prime Minister Modi's time in power. It focuses on the implications of the policy changes to the housing and real estate industry, looking at key initiatives taken by the government. The industry was buoyant that the new government would progress reforms that not only benefit the economy but also change the real estate industry's fortunes, which had suffered owing to slow policy reform, high leverage, an inventory overhang and limited institutional funding. The article covers the effects of demonetisation drive on the housing and real estate sector as payment of cash pays a huge role in resale property and land property market, the segment faces a direct impact of demonetization.
India with a growth rate of 7% is one of the fastest growing economies in the world. A lot of fac... more India with a growth rate of 7% is one of the fastest growing economies in the world. A lot of factors are responsible for this growth. Entrepreneurship is one key factor for India's development. It is important to focus on promoting local recourses within the country to emerge and grow as a top consumer market. The paper examines the entrepreneurship system gaining ground in India. The importance of start up eco system for entrepreneurship development and organisations promoting start up's are also discussed.
The research paper focuses the benefits of product marketing techniques in Pharmaceutical Industr... more The research paper focuses the benefits of product marketing techniques in Pharmaceutical Industry with reference to anti-ulcer drugs. This is an industry where a number of characteristics suggest the product matters. This study comes up with pharmaceutical firms and their difficulty in bringing new drugs to market, with many challenges. Secondly, the Indian pharmaceutical industry is largely diversified into various spheres of activities from research and development to their marketing aspects. Thirdly, for firms it is necessary to establish and sustain a strong market presence by formulating best of product marketing strategies. Finally, this research establishes the attributes of a product which a customer is looking for.
In pharmaceutical industry, a product should help in curing a disease or atleast in improving the... more In pharmaceutical industry, a product should help in curing a disease or atleast in improving the condition of the patient. Selling is carried by the company's own sales team due to highly technical and specialized nature of job, whereas the distributor is responsible only for the logistics part. In the present competitive scenario, preparing the pharmaceutical industry in pharmaceutical sales, marketing and management is important. The paper deals about the aspects that pharmaceutical firms need to excel in order to be global leaders. It includes pharmaceutical industry overview and pharmaceutical product management. It is further concluded that once we have efficient management capabilities, we can clearly see a difference in satisfying need.
The paper focuses on different marketing techniques in Pharmaceutical Industry with reference to ... more The paper focuses on different marketing techniques in Pharmaceutical Industry with reference to anti-ulcer drugs. This is an industry where a number of characteristics like, efficacy, quality and safety matters while delivering a product (i.e. the drug). This study comes up with drug development and the various aspects of bringing the product to the market. Secondly, it deals with determining the relationship between type of anti-ulcer drug prescribed and various product related factors. Thirdly, it focuses on strategies required for establishing strong presence in the therapeutic category. Methods and Materials: Testing of hypothesis is conducted among the type of anti-ulcer drug prescribed and elements of the marketing mix. Result: The important elements in prescribing anti-ulcer drugs to patients are determined.
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Keywords: Financial innovation, Customer experience, Payments, Security
Keywords: Financial innovation, Customer experience, Payments, Security