Purpose The purpose of this paper is to analyze the effect of privacy and perceived security on... more Purpose The purpose of this paper is to analyze the effect of privacy and perceived security on the level of trust shown by the consumer in the internet. It also aims to reveal and test the close relationship between the trust in a web site and the degree of loyalty to it.
Abstract Electronic Commerce provides a thorough explanation of what EC is, how its being conduct... more Abstract Electronic Commerce provides a thorough explanation of what EC is, how its being conducted and managed, and how to assess its major opportunities, limitations, issues, and risksall in the social-computing business environment. Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Consumer Behavior, Market Research, and Advertising; B2B E-Commerce; E-Supply Chains, Collaborative Commerce, and Corporate Portals; ...
Purpose The purpose of this paper is to analyze the effect of privacy and perceived security on... more Purpose The purpose of this paper is to analyze the effect of privacy and perceived security on the level of trust shown by the consumer in the internet. It also aims to reveal and test the close relationship between the trust in a web site and the degree of loyalty to it.
Abstract Electronic Commerce provides a thorough explanation of what EC is, how its being conduct... more Abstract Electronic Commerce provides a thorough explanation of what EC is, how its being conducted and managed, and how to assess its major opportunities, limitations, issues, and risksall in the social-computing business environment. Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Consumer Behavior, Market Research, and Advertising; B2B E-Commerce; E-Supply Chains, Collaborative Commerce, and Corporate Portals; ...
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Papers by Ally Chong