Privacy

Effective Date: January 1, 2023

This Privacy Statement (“Statement”) describes the personal data that Samsung Electronics Co., Ltd. (“Samsung, we, us, our”) collects, how we use it, and when we share it as we interact with you, deliver our services, and conduct our business operations. It covers this website and any services or products offered by us (the “services”).

This Statement applies regardless of whether you use a computer, mobile phone, or tablet to access our services. This Statement applies to all personal data collection by us.

Please read this Statement carefully to understand our policies and practices regarding your personal data. If you do not agree with our policies and practices, your choice is to not use our services. By accessing our services, you agree to this Privacy Statement. It also is important that you check back often for updates to the Statement. The most current version of the Statement will always be available here. You can check the “effective date” posted at the top to see when the Statement was last updated. Your continued use of our services after we make changes is deemed to be acceptance of those changes.

Information We Collect:

We may collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you (personal data). In particular, through our services and over the last twelve (12) months, We have collected the following categories of personal data:

Personal Data We Collect Directly From You

• We collect personal data that you provide to us when you use our services, such as by utilizing our services or productions, we will collect information by which you may be personally identified, such as name, business address, business e-email address, business telephone number, or other identifier by which you may be contacted online or offline. We will also collect records and copies of your correspondence, if you contact us.

• If you engage with us for marketing purposes, such as by expressing interest in our services or products by participating in a promotion, or attending us or related marketing event, we will collect the information you submit to us (including name, email address, phone number, organization and job title) and the Samsung services or products that interest you. We may also collect your email if you subscribe to our blog for blog update notifications. You can unsubscribe from the blog at any time.

Personal Data Collected Indirectly From You

• We may also collect other electronic data from your use of our Sites automatically. This data may include your IP address, date/time stamp, data about your interaction with our Sites, and data collected from our use of cookies and similar tracking tools. We do not intend to collect any directly identifiable personal data from the website. Our website serves as an information gateway to provide you with the information about us as a company and its services and products offered. Our products are controlled by our parent company, Samsung Electronics Korea. Please refer to the respective product and website for the corresponding privacy statement.

• We also may collect other information about you, your device, or your use of the services in ways that we describe to you at the point of collection or otherwise with your consent.

Personal Data We Collect From Third Parties

• We may obtain personal data about you from our affiliates or business partners through your use of our services. For example, we may receive information about you from publicly and commercially available sources (as permitted by law), which we may combine with other information we receive from or about you. We also may receive information about you from third-party social networking services when you choose to connect with those services.

 

Information about your use of the Services

In addition to the information you provide, we may collect information about your use of our services through software on your device and other means. For example, we may collect:

• Device information – When you access our website and blog, we may collect your IP address, your operating system, your browser ID, and other information about your system and connection. If you are using mobile devices, we may also collect information about the cellular network associated with your mobile device, your mobile device’s operating system or platform, the type of mobile device you use, your mobile device’s name and unique device ID, and information about the features of our Mobile App (i.e. blog) that you accessed.

• Log information – We may collect the time and duration of your use of the services, search query terms you enter through the services, any information stored in cookies that we have set on your device, and device event information such as system activity, error reports, and hardware settings. We may also access metadata and other information associated with files that you upload onto our blog site.

• Usage data – We may collect usage data about you whenever you interact with our services, which may include the dates and times you access the services and your browsing activities (such as what portions of the services you used). We also collect information regarding the performance of the services, including metrics related to the deliverability of emails and other communications you send through the services. If you are using our blog’s Mobile App, we may collect information about how often you use the Mobile App and other performance data. This information allows us to improve the content and operation of the app service, and facilitate research and analysis of the app service.

 

Use of Personal Data:

We use the information we collect for the following business or commercial purposes:

• To present our Site and services to you.

• To provide you with information, products, or services that you request from us.

• For assessment and analysis of our market, customers, products, and services (including asking you for your opinions on our products and services and carrying out customer surveys).

• To improve the operation of the Site and the quality of the services.

• To notify you about changes to the Site and the products or services available from us, its affiliates, and its partners.

• To perform a contract with you or our clients.

• For our necessary legitimate interests. For example, to recover debts due to us, to keep records updated and study how customers interact with our products/services, for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise, to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy, to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy, or to develop our products/services and grow our business.

• To comply with legal obligations.

• To manage our relationship with you, which may include providing support, personalizing, and developing our website, marketing, products, and services for you.

• To process your requests, purchases, transactions, and payments and prevent transactional fraud.

• To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.

• To help maintain the safety, security, and integrity of our website, products and services, databases and other technology assets, and business.

• To fulfill any other purpose for which you provide it and/or to which you consent.

• In any other way we may describe when you provide the information.

We may combine information from or about you, including across different services or devices, for purposes consistent with this Privacy Statement.

 

Disclosure of Personal Data to Third Parties:

We may disclose your personal data to a third party for a business purpose. We may disclose your personal data for business purposes as noted in the chart above. For example, we may disclose your data:

• With affiliates and subsidiaries (the companies related to us by common ownership or control);

• With service providers we use to support our business (contracted companies that provide services for or on behalf of us, such as our website hosting company, and who are bound by contractual obligations to keep personal data confidential and use it only for the purposes for which we disclose it to them);

• To comply with any court order, law or legal process, including to respond to any government or regulatory request or with law enforcement (when we are required to do so or to protect us and its customers);

• To enforce or apply our terms [LINK] and any other agreements, including for billing and collection purposes.

• Third parties as part of a merger, transfer, or other corporate reorganization; and/or

• Other parties with your consent or at your direction.

We may also share aggregated, anonymous, or non-identifiable data without restriction.

 

Use of Cookies

Our website may use “cookies” to help personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you. We use cookies to:

• Authenticate access to remember your information so you will not have to re-enter it; and

• Improve the Site or services by using analytics to understand traffic patterns so we can find popular content and potential problems.

 

Required Cookie:

These cookies facilitate basic access and navigation of the Site. They do not gather information about you that could be used for marketing purposes and do not remember where you have been on the internet. This category of cookies cannot be disabled.

 

Analytic Cookie:

We use Google Analytics cookies to collect information about how visitors use the Site. These cookies collect information in the aggregate to give us insight into how our website is being used. We anonymize IP addresses in Google Analytics, and the anonymized data is transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

To view an overview of the privacy of your Google Analytics cookies please go here: https://support.google.com/analytics/answer/6004245.
You may install a Google Analytics Opt-out Browser Add-on by going here: https://tools.google.com/dlpage/gaoptout.

 

Functionality Cookie:

Performance cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

 

Marketing Cookie:

We use marketing cookies to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for purposes of third party advertising.

Most web browsers automatically accept cookies, but you can change your browser to prevent that and your help screen or manual will tell you how to do this. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or visiting www.allaboutcookies.org. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your device. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Such services are not designed to respond to “do not track” signals received from browsers. Please note that without cookies you may not be able to use or benefit from all of the features of our services.

 

Sales and “Sharing” of Personal Data

In the preceding twelve (12) months, We have not sold personal information.
In the preceding twelve (12) months, we have not shared your personal information for targeted or cross contextual behavioral advertising.

 

Your Rights and Choices

You may have specific rights regarding your personal data. This section describes the rights you may have and explains how to exercise those rights. It also provides you with information about your right to appeal if we deny your request.

Access to Specific Information and Data Portability Rights

You may have the right to request that we disclose certain information to you about our collection and use of your personal data over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Rights), we will disclose to you:

• The categories of personal information we collected about you.

• The categories of sources for the personal information we collected about you.

• Our business or commercial purpose for collecting that personal information.

• The categories of third parties with whom we share that personal information.

• The specific pieces of personal information we collected about you (also called a data portability request).

• If we disclosed your personal information for a business purpose, identification of the personal information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that we delete any of your personal data that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Rights), we will delete (and direct our service providers to delete) your personal data from our records, unless an exception applies. If an exception applies, we will advise you of the applicable exception and the reason for denying your request.

Correction Request Rights

You have the right to request that we correct any inaccurate personal information we may hold about you. Once we receive and confirm your verifiable consumer request (see Exercising Rights), we will use commercially reasonable efforts to correct inaccurate personal information, taking into the account the nature of the personal information and the purpose for our processing.

 

Exercising Rights; Designating an Authorized Agent

To exercise your rights described above, or to designate an authorized agent, please submit a verifiable consumer request to us by either:

• Sending an email to webmaster.sled@samsung.com.

• By mail:
Samsung Electronics Co., Ltd.
129 Samsung-Ro, Maetan-3dong, Yeongtong-gu, Suwon-si, Gyeonggi-do, Korea

We may need to validate your request. In order to validate your request, we may ask you for the following information: your name and ways for us to understand your previous interaction history with Samsung e.g., the name of the company you work for or the name of your Samsung Electronics Co., Ltd. contact. Only you or an authorized agent may make a request related to your personal information. To designate an authorized agent to make a request on your behalf, please complete the following form here or provide us with a power of attorney or other legally binding written document signed by you and identifying your agent. We may also verify the identity of your designated agent.

We will use the information you provide to verify your request against the records we maintain. We will not use the information you provide to verify your request for any other purpose. We cannot respond to your request or provide you with personal data if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

You may appeal a denial of your request by emailing us at webmaster.sled@samsung.com.

 

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

• Deny you goods or services.

• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

• Provide you a different level or quality of goods or services.

• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

 

Other California Privacy Rights

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to webmaster.sled@samsung.com or write us at: Samsung Electronics Co., Ltd., 129 Samsung-Ro, Maetan-3dong, Yeongtong-gu, Suwon-si, Gyeonggi-do, Korea.

 

Information Security

We have put in place reasonable physical and technical measures to safeguard the information we collect in connection with the services. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system, or wireless connection is completely secure.

 

Third Party Links

Our Site may link to third-party websites and services that are outside our control. We are not responsible for the security or privacy of any information collected by websites or other services. You should exercise caution, and review the privacy statements applicable to the third-party websites and services you use.

We also may make available to you certain services offered by third parties. We are not responsible for these third-party products or services.

For example:

Our partners with a third party to manage our blog notification subscription service and to manage our advertising on other sites. Our third-party partner may use cookies and similar tracking tools in order to provide you with advertising based upon your browsing activities and interests.

We also use a third party recruiting firm to manage our career page on the website. All the data that you submit through the applicant web-form is directly collected by the third party recruiting firm on behalf of us.

Some of the content, advertising, and functionality on our services may be provided by third parties that are not affiliated with us. Please refer to the third party partners’ privacy notices and legal terms.

 

Children

We do not knowingly collect any personal information from children under the age of thirteen (13) without parental consent, unless permitted by law. If we learn that a child under the age of thirteen (13) has provided us with personal information, we will delete it in accordance with applicable law. If you believe we might have any information from or about a child under 13, please contact us at webmaster.sled@samsung.com.

 

How To Contact Us

To ask us questions about this Privacy Statement, please contact us by sending an email to: webmaster.sled@samsung.com

Or writing to us at:
Samsung Electronics Co., Ltd.
129 Samsung-Ro, Maetan-3dong, Yeongtong-gu, Suwon-si, Gyeonggi-do, Korea

Effective: 02/24/2022

Samsung Electronics Co., Ltd., and our affiliates (“Samsung”, “we”, “us”, “our”) know how important privacy is to our customers, and we strive to be clear about how we collect, use, disclose, transfer, and store your information. This Privacy Policy explains our information practices. This Privacy Policy applies to Samsung devices, websites or online applications that refer to or link to the Privacy Policy (collectively, our “Services”). This includes customer support for such devices, websites, or online applications.

While this Privacy Policy applies to all our Services, we also have provided certain specific privacy supplements that contain additional information about our practices in connection with particular Services. These supplements apply to your use of the Services they cover.

Please note that the Privacy Policy can also apply regardless of whether you use a computer, mobile phone, tablet, TV, or other device to access our Services. It is important that you read the Privacy Policy carefully because anytime you use our Services, you consent to the practices we describe in the Privacy Policy and the supplements.

It also is important that you check back often for updates to the Privacy Policy. If we update the Privacy Policy we will let you know about changes we consider to be material by placing a notice on relevant Services. By accessing or using our Services after we have placed such a notice, you consent to the new practice(s) identified in the update. You can check the “effective date” posted at the top to see when the Privacy Policy was last updated.

Information you provide directly

Some Services enable you to give us information directly. For example:

• Upon your request for customer support submitted through Contact Us in our website, we may ask for certain information about yourself including your name, e-mail, company and location, in order to process your request.

Information about your use of the Services

In addition to the information you provide, we may collect information about your use of our Services through software on your device and other means. For example, we may collect:

• Device - such as your hardware model, IMEI number and other unique device identifiers, MAC address, IP address, operating system versions, and settings of the device you use to access the Services.

• Log - diagnostic, technical, error and usage information such as the time and duration of your use of the Service, search query terms you enter through the Services, and any information stored in cookies that we have set on your device. Please visit the website(https://led.samsung.com/cookies/) if you want to know cookie in detail.

• Other information about your use of the Services, such as the apps you use, the websites you visit, and how you interact with content offered through a Service.

Information from third-party sources

We may receive information about you from publicly and commercially available sources (as permitted by law), which we may combine with other information we receive from or about you. We also may receive information about you from third-party social networking services when you choose to connect with those services.

Other Information We Collect

We also may collect other information about you, your device, or your use of the services in ways that we describe to you at the point of collection or otherwise with your consent.

You can choose not to provide us with certain types of information (e.g., information we request during Samsung account registration), but doing so may affect your ability to use some Services.

We may use information we collect for the following purposes:

• to provide a Service or feature you request;

• to provide customized content and provide personalized services based on your past activities on our Services;

• to understand the way people use our Services so that we can improve them and develop new products and services;

• to conduct free prize draws, prize competitions, or promotions, as permitted by law; and otherwise with your separate consent.

We may combine information from or about you, including across different Services or devices, for purposes consistent with this Privacy Policy. Depending on the reason for which we combine the data, and on the requirements of applicable law, specific controls for such combination may be made available, for instance in device or application settings menus, or by visiting applicable web pages.

Samsung processes personal data for the purposes described above. Samsung’s legal basis to process personal data includes processing that is: necessary for the performance of the contract between you and Samsung (for example, to provide you with the Services and to identify and authenticate you so you may use certain Services); necessary to comply with legal requirements (for example, to comply with applicable accounting rules and to make mandatory disclosures to law enforcement); necessary for Samsung’s legitimate interests (for example, to manage our relationship with you and to improve the relevance of our communications, experiences and customer service) and based on consent by our customers (for example, to communicate with you about our products and services and provide you with marketing information), which may subsequently be withdrawn at any time by contacting us as specified in the Contact us section of this Privacy Notice without affecting the lawfulness of processing based on consent before its withdrawal.

We may disclose your information internally within our business to the relevant teams, such as, without limitation the customer services team, the legal team, the finance team, the sales team and where you have chosen to receive marketing messages, to the marketing teams. We may also disclose your information to the following entities, only to the extent that this will be necessary to perform the Services:

• Affiliates. Your information may be shared among Samsung affiliates for the purposes described in this Privacy Policy. The term ‘affiliates’ refers to companies related to Samsung Electronics Co., Ltd. by common ownership or control. Our affiliates include companies with the Samsung Electronics name. Affiliates may also include other companies related by common ownership or control, such as Samsung SDS

• Business Partners. We also may share your information with trusted business partners, including wireless carriers and our distributors/agents. These entities may use your information to provide you with services you request, make predictions about your interests and may provide you with promotional materials, advertisements and other materials.

• Service Providers. We also may disclose your information to companies that provide services for or on behalf of us, such as companies that help us with billing or that send emails on our behalf. These entities are limited in their ability to use your information for purposes other than providing services for us.

• Other Parties When Required by Law or as Necessary to Protect Our Services. There may be instances when we disclose your information to other parties:

- to comply with the law or respond to compulsory legal process (such as a search warrant or other court order);

- to verify or enforce compliance with the policies governing our Services; and

- to protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, or customers.

• Other Parties in Connection with Corporate Transactions. We may disclose your information to a third party as part of a merger or transfer, or in the event of a bankruptcy.

• Other Parties with Your Consent or at Your Direction. In addition to the disclosures described in this Privacy Policy, we may share information about you with third parties when you consent to or request such sharing.

We have put in place reasonable physical and technical measures to safeguard the information we collect in connection with the Services. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system or wireless connection is completely secure.

Our Services may link to third-party websites and services that are outside our control. We are not responsible for the security or privacy of any information collected by websites or other services. You should exercise caution, and review the privacy statements applicable to the third-party websites and services you use.

We also may make available to you certain products or services developed by third parties. Samsung is not responsible for these third-party products or services.

Third Parties that Provide Content, Advertising or Functionality on Our Services

Some of the content, advertising, and functionality on our Services may be provided by third parties that are not affiliated with us. For example:

• We enable you to watch video content provided by content providers;

• Certain third parties may serve advertising or keep track of which advertisements users see, how often they see those advertisements, and what users do in response to them; and

• We enable you to share certain materials on the Services with others through social networking services such as Facebook, Twitter, Google +, and LinkedIn.

These third-parties may collect or receive certain information about your use of the Services, including through the use of cookies, beacons, and similar technologies, and this information may be collected over time and combined with information collected across different websites and online services. Samsung does not control the data collection and use practices of these companies. Some of these companies participate in industry-developed programs designed to provide consumers choices about whether to receive targeted advertising. Please visit the websites operated by the Network Advertising Initiative “https://thenai.org” and Digital Advertising Alliance “http://www.aboutads.info/” to learn more.

If you connect with a social networking service, we may receive and store authentication information from that service to enable you to log in, as well as other information that you allow us to receive when you connect with these services.

Also, please note that if you choose to connect with a social networking service on a device used by people in addition to you, those other users may be able to see information stored or displayed in connection with your account on the social networking service(s) with which you connect.

We, as well as certain third parties that provide content, advertising, or other functionality on our Services, may use cookies, beacons, and other technologies in certain areas of our Services.

Cookies

Cookies are small files that store information on your computer, TV, mobile phone or other device. They enable the entity that put the cookie on your device to recognize you across different websites, services, devices, and/or browsing sessions. Cookies serve many useful purposes. For example:

• Cookies can remember your sign-in credentials so you don’t have to enter those credentials each time you log on to a service.

• Cookies help us and third parties understand which parts of our Services are the most popular because they help us to see which pages and features visitors are accessing and how much time they are spending on the pages. By studying this kind of information, we are better able to adapt the Services and provide you with a better experience.

• Cookies help us and third parties understand which ads you have seen so that you don’t receive the same ad each time you access a Service.

• Cookies help us and third parties provide you with relevant content and advertising by collecting information about your use of our Services and other websites and apps.

When you use a web browser to access the Services, you can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences. The operating system of your device may contain additional controls for cookies.

Please note, however, that some Services may be designed to work using cookies and that disabling cookies may affect your ability to use those Services, or certain parts of them.

For information about cookie policy, visit https://led.samsung.com/cookies/.

Other Local Storage

We, along with certain third parties, may use other kinds of local storage technologies, such as Local Shared Objects (also referred to as “Flash cookies”) and HTML5 local storage, in connection with our Services. These technologies are similar to the cookies discussed above in that they are stored on your device and can be used to store certain information about your activities and preferences. However, these technologies may make use of different parts of your device from standard cookies, and so you might not be able to control them using standard browser tools and settings. For information about disabling or deleting information contained in Flash cookies, please click here “http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html”.

Beacons and/or Pixels

We, along with certain third parties, also may use technologies called beacons (or “pixels”) that communicate information from your device to a server. Beacons can be embedded in online content, videos, and emails, and can allow a server to read certain types of information from your device, know when you have viewed particular content or a particular email message, determine the time and date on which you viewed the beacon, and the IP address of your device. We and certain third parties use beacons for a variety of purposes, including to analyze the use of our Services and (in conjunction with cookies) to provide content and ads that are more relevant to you.

When you access and use our Services except for the website provided by 3rd party service provider, you will be asked to provide your separate consent to the storage of cookies (which includes other local storage technologies, beacons, pixels and other information on your devices) by us. You will also be asked to provide your separate consent to the access of such cookies (which includes local storage technologies, beacons, pixels and information) by us and by the third parties mentioned above. Your experience of our website/Services may be affected if you do not accept cookies and further information will be provided to you at the time we ask you for this specific consent.

If you have any specific questions, please contact us at:

European Data Protection Officer
Samsung Electronics (UK) Limited
Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, UK

You can also contact us at https://www.samsung.com/request-desk.

You may lodge a complaint with the relevant supervisory authority if you consider that our processing of your personal data infringes applicable law. Contact details for all EU Supervisory Authorities can be found here (http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080).