Abstract
In this chapter, we cover just enough of Python to get you going. If you’re new to programming, this chapter will get you started well enough to be productive and we’ll call out ways to learn more at the end. Python is a great place to learn to program because its syntax is simpler and it has less overhead (e.g. memory management) than traditional programming languages such as Java or C+ +. If you’re an experienced programmer in another language, you should skim this chapter to learn the essentials.
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Schwarz, J.S., Chapman, C., McDonnell Feit, E. (2020). An Overview of Python. In: Python for Marketing Research and Analytics. Springer, Cham. https://doi.org/10.1007/978-3-030-49720-0_2
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