Abstract
Continuing rapid advances in digital technologies offer considerable scope to enhance roadmapping processes. Research and development have focused on information gathering and roadmap management. However, digitalization also involves the interaction between roadmapping participants and digital tools as part of remote and co-located digital workshops. This chapter explores remote and co-located digital roadmapping applications, gathering and discussing insights and opportunities that could support digital roadmapping progress. A novel framework, merging processual and psychosocial perspectives, is proposed to support research analysis and the description of findings. Results suggest that the digitalization of roadmapping can support improvements in information processing and narrative building during interactive workshop environments, leading to more robust roadmaps. However, brainstorming and consensus-building can be hindered by remote roadmapping. The differences between co-located and remote roadmapping seem to be the core factor impacting roadmapping performance rather than adopting digital tools. With careful planning and design, the digitalization of roadmapping shows great promise in achieving the benefits of digital technologies without losing the advantages of human-centric processes.
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Acknowledgments
The researchers would like to thank the collaboration of organizations and professionals involved in the simulated digital applications and case studies. They also thank the support provided by the members and team of the Strategic Technology and Innovation Management (STIM) Consortium, organized by the Institute for Manufacturing, University of Cambridge. Finally, Prof. Maicon Oliveira would like to thank the Research and Innovation Pro-Rectory of the University of São Paulo for supporting his research on the digitalization of roadmapping.
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Oliveira, M.G.d., Phaal, R. (2023). Digitalization of Roadmapping Processes: Insights and Opportunities. In: Daim, T.U., Phaal, R., Meissner, D., Kerr, C. (eds) Next Generation Roadmapping. Science, Technology and Innovation Studies. Springer, Cham. https://doi.org/10.1007/978-3-031-38575-9_5
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