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Effects of the Implementation of the Smart Tourism Destination Model in the Magical Town of Tequila, Jalisco, Mexico

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Systems and Decision Processes in Management, Innovation and Sustainability

Part of the book series: Studies in Systems, Decision and Control ((SSDC,volume 562))

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Abstract

The tourism sector has shown diversification of trends in response to the profile of the new tourist and their travel motivations. This scenario includes interaction with information and communication technologies (ICT) in the different stages of the trip and the search for unique experiences in magical and incomparable destinations, promoting innovation in the intelligent management of destinations. This research aimed to demonstrate the effects on tourism supply and demand in the Magical Town (MT) of Tequila, Jalisco, Mexico, before and after the implementation of the Smart Tourism Destination (STD) model, since this destination presents innovation in its management and contributes significantly to the sector. The study was carried out by analyzing the indicators: (a) tourist offer ─Lodging Establishments, Rooms and lodging units─; (b) tourist demand ─number of national and foreign tourists─; and (c) information means for a destination search. Furthermore, a quantitative approach was used by applying time series. The findings show an increase in the upward trend of said indicators from the implementation of the STD-model in the case study. Therefore, it is concluded that the effects have been positive and can contribute to improving the quality and competitiveness of the destination.

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Notes

  1. 1.

    Magical Towns of Mexico can be consulted https://www.gob.mx/sectur/articulos/pueblos-magicos-206528.

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Authors and Affiliations

  1. Unidad Regional Mazatlán, Universidad Autónoma de Occidente, Ave. del Mar 1200, Fracc. Tellerías, Mazatlán, Sinaloa, México

    Ana Laura Herrera-Prado

  2. Facultad de Arquitectura, Universidad Autónoma de Sinaloa, Blvd. de las Américas y Blvd. Universitarios S/N, Ciudad Universitaria, Culiacán, Sinaloa, México

    Margarita Guadalupe Zazueta-Hernández

  3. Facultad de Ciencias Económicas y Administrativas, Universidad Católica de la Santísima Concepción, AV. Alonso de Ribera, 2850, Concepción, Chile

    Ernesto León-Castro

Authors
  1. Ana Laura Herrera-Prado
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  2. Margarita Guadalupe Zazueta-Hernández
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  3. Ernesto León-Castro
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Corresponding author

Correspondence to Ana Laura Herrera-Prado .

Editor information

Editors and Affiliations

  1. Universidad Católica de la Santísima Concepción, Concepción, Chile

    Ernesto Leon-Castro

  2. Universidad Pedagógica y Tecnológica de Colombia, Tunja, Boyacá, Colombia

    Fabio Blanco-Mesa

  3. Universidad Michoacana de San Nicolás de Hidalgo, Morelia, Michoacán, Mexico

    Victor Alfaro-Garcia

  4. Universitat de Barcelona, Barcelona, Spain

    Anna Maria Gil Lafuente

  5. University Technology Sydney, Sydney, NSW, Australia

    Jose M. Merigo Lindahl

  6. Systems Research Institute, Polish Academy of Sciences, Warsaw, Poland

    Janusz Kacprzyk

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Herrera-Prado, A.L., Zazueta-Hernández, M.G., León-Castro, E. (2024). Effects of the Implementation of the Smart Tourism Destination Model in the Magical Town of Tequila, Jalisco, Mexico. In: Leon-Castro, E., Blanco-Mesa, F., Alfaro-Garcia, V., Gil Lafuente, A.M., Merigo Lindahl, J.M., Kacprzyk, J. (eds) Systems and Decision Processes in Management, Innovation and Sustainability. Studies in Systems, Decision and Control, vol 562. Springer, Cham. https://doi.org/10.1007/978-3-031-69382-3_1

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