Metrics
Principles involving marketing policies: An empirical assessment
Last updated: Thu, 13 Mar 2025 0:05:22 UTC
Accesses
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222 Accesses
Citations
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0Web of Science
35 CrossRef
Altmetric
- 1 Wikipedia page
- 35 Mendeley
Altmetric calculates a score based on the online attention an article gets — the higher the score, the more online attention an article has received.
Surrounding the score can be 1 or more colours. Each colour represents a different type of online attention, like social media or news outlets.
Older articles have had more time to get noticed, so Altmetric provides context data for articles of a similar age.
This article is in the 8th percentile (ranked 5,887th) of the 19,992 tracked articles of a similar age in all journals and the 1st percentile (ranked 1st) of the 1 tracked articles of a similar age in Marketing Letters.
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